People Are Looking For Your Business – Right Now…                                                    1
You Will Learn…HOW TO increase your search engine discoverability…and     “be DISCOVERED”                          3
THANKS!PROFESSIONAL AERIAL PHOTOGRAPHY ASSOCIATION                     &               FOLGERS COFFEE                     ...
Chris Sheehy   Est. 1997               9
Published            10
And while you sit and listen to me – people are still looking for what you have to sell…                                  ...
Will they find you?                      Before your competition?                                       13
Can they find you?                     15
Or is your competition easier to discover?                                    16
Don’t let them pass you by…                              Be DISCOVERED                                     20
30
SEO = search engine visibilitySEM = people discovery (x)                   THE                MULTIPLYING                 ...
DigitalConvergence              32
What are the odds someone is looking for YOU?                                            34
93% of all internet traffic isderived from search engines                             35
70% of the links people click on    are for organic results              (i.e. – not the paid ones)                       ...
75% of users never scroll pastthe first page of search results                              37
80% of unsuccessful search queries are followed by an immediate revised search                              38
91% of email usersunsubscribed from a company they had previously opted-in                           39
40% of SEO marketingcampaigns achieve a ROI greater than 500%                          40
VS.22% for paid campaigns (PPC)                           41
62% of American householdsare connected to the internet                           42
Search is the #1 driver of traffic to websitesBeating social by more than 300%                               43
44
Before you begin to market your business online,   you should first know how Search works…                                ...
Ever used a card catalog to find a book? Search engines works a lot like that…                                            ...
Search Engines Only See Text                               48
Words are like magnets…If you use the right ones, they’ll pull in what you are looking for…                               ...
50
Three Types Of Search                  51
After analyzing 1.5 million searches - Amajor university research study showed:•80% of searches are informational in natur...
Informational    General search queryNavigational    Searching for a particular website (or business)Transactional    Seek...
A story about:Apizza Restaurants in New Haven CT   64
Know Your Phrase That Paysapizza restaurants in new haven ct                                 65
New Tricks…              71
Simple Change #1• KEYWORDS  – Poor keyword research results in attracting the    wrong type of customer to your business  ...
Simple Change #2• META TITLE  – Website pages should contain    • Major keyword for the page    • Be within 65 characters ...
Simple Change #3• META DESCRIPTION  – While not a ranking factor, this is what people    read of your business on the sear...
Simple Change #4• IMAGE FORMATTING  File Name = META TITLE  {alt attrib} = META DESCRIPTION                               ...
Spread The Word ImageUse image sharing sites like Pinterest to share  your work…• Formatted Image• Description• Link      ...
Simple Change #5NAPU •   Name •   Address •   Phone •   URL                              77
[the rundown]1. Keywords2. META TITLE3. META DESCRIPTION4. IMAGE FORMATTING5. NAPU6. (one more…)                        78
Hidden Elements Of SearchBacklinks                                  82
Linkbuilding & Backlinks?Links from other websites that point to yours Websites Social Media Directories Search Engine...
Important?             84
86
87
Link Where Your Searchers Are                                88
Realistic ExpectationsFocus on Primary keywordsConsistent wordtrack & phraseology9-12 months before appreciable results...
Consistency (+) Intent (=) Success                                     99
Types Of SearchT RANSACTIONAL  • Purchases                Thank You                             101
http://SidewalkBranding.Co                                             @SidewalkBrand                           401-481-49...
Small_Business-internet_marketing-SEO-SEM-seminar
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Small_Business-internet_marketing-SEO-SEM-seminar

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Slides from our small business internet marketing / search marketing / local marketing seminar. (c) all rights reserved

Visit http://sidewalkbranding.co and book Chris to speak to your business or group.

#rhodeisland #internetmarketing #searchmarketing #seo #searchengineoptimization #sem #searchenginemarketing #localmarketing #riscore

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Small_Business-internet_marketing-SEO-SEM-seminar

  1. 1. People Are Looking For Your Business – Right Now… 1
  2. 2. You Will Learn…HOW TO increase your search engine discoverability…and “be DISCOVERED” 3
  3. 3. THANKS!PROFESSIONAL AERIAL PHOTOGRAPHY ASSOCIATION & FOLGERS COFFEE 7
  4. 4. Chris Sheehy Est. 1997 9
  5. 5. Published 10
  6. 6. And while you sit and listen to me – people are still looking for what you have to sell… 12
  7. 7. Will they find you? Before your competition? 13
  8. 8. Can they find you? 15
  9. 9. Or is your competition easier to discover? 16
  10. 10. Don’t let them pass you by… Be DISCOVERED 20
  11. 11. 30
  12. 12. SEO = search engine visibilitySEM = people discovery (x) THE MULTIPLYING FACTOR! 31
  13. 13. DigitalConvergence 32
  14. 14. What are the odds someone is looking for YOU? 34
  15. 15. 93% of all internet traffic isderived from search engines 35
  16. 16. 70% of the links people click on are for organic results (i.e. – not the paid ones) 36
  17. 17. 75% of users never scroll pastthe first page of search results 37
  18. 18. 80% of unsuccessful search queries are followed by an immediate revised search 38
  19. 19. 91% of email usersunsubscribed from a company they had previously opted-in 39
  20. 20. 40% of SEO marketingcampaigns achieve a ROI greater than 500% 40
  21. 21. VS.22% for paid campaigns (PPC) 41
  22. 22. 62% of American householdsare connected to the internet 42
  23. 23. Search is the #1 driver of traffic to websitesBeating social by more than 300% 43
  24. 24. 44
  25. 25. Before you begin to market your business online, you should first know how Search works… 45
  26. 26. Ever used a card catalog to find a book? Search engines works a lot like that… 46
  27. 27. Search Engines Only See Text 48
  28. 28. Words are like magnets…If you use the right ones, they’ll pull in what you are looking for… 49
  29. 29. 50
  30. 30. Three Types Of Search 51
  31. 31. After analyzing 1.5 million searches - Amajor university research study showed:•80% of searches are informational in nature•10% are navigational•10% are transactional 52
  32. 32. Informational General search queryNavigational Searching for a particular website (or business)Transactional Seeking purchase-price information 53
  33. 33. A story about:Apizza Restaurants in New Haven CT 64
  34. 34. Know Your Phrase That Paysapizza restaurants in new haven ct 65
  35. 35. New Tricks… 71
  36. 36. Simple Change #1• KEYWORDS – Poor keyword research results in attracting the wrong type of customer to your business 72
  37. 37. Simple Change #2• META TITLE – Website pages should contain • Major keyword for the page • Be within 65 characters in length • Have complementary navigation, text, and images 73
  38. 38. Simple Change #3• META DESCRIPTION – While not a ranking factor, this is what people read of your business on the search engine result page, it should be unique (every page), concise, and contain the page keyword – Be within 165 characters in length – Contain your page keyword – Be unique 74
  39. 39. Simple Change #4• IMAGE FORMATTING File Name = META TITLE {alt attrib} = META DESCRIPTION 75
  40. 40. Spread The Word ImageUse image sharing sites like Pinterest to share your work…• Formatted Image• Description• Link 76
  41. 41. Simple Change #5NAPU • Name • Address • Phone • URL 77
  42. 42. [the rundown]1. Keywords2. META TITLE3. META DESCRIPTION4. IMAGE FORMATTING5. NAPU6. (one more…) 78
  43. 43. Hidden Elements Of SearchBacklinks 82
  44. 44. Linkbuilding & Backlinks?Links from other websites that point to yours Websites Social Media Directories Search Engines Blogs News Sites Business Listings 83
  45. 45. Important? 84
  46. 46. 86
  47. 47. 87
  48. 48. Link Where Your Searchers Are 88
  49. 49. Realistic ExpectationsFocus on Primary keywordsConsistent wordtrack & phraseology9-12 months before appreciable resultsFocus on long-term growth (like stock investing)Linkbuilding is like a hot air balloon – it takes a lot of effort to launchBe LOCAL to be DISCOVERED locallyNot a one-time thing 98
  50. 50. Consistency (+) Intent (=) Success 99
  51. 51. Types Of SearchT RANSACTIONAL • Purchases Thank You 101
  52. 52. http://SidewalkBranding.Co @SidewalkBrand 401-481-4939 Presentation and its contents © Sidewalk Branding Company - All rights reserved 102

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