In the 10 Tips to Prepare Your Channel for 2015 on-demand webinar recognized channel experts Heather K. Margolis, Founder and President of Channel Maven Consulting, and Erich Flynn, CEO of TreeHouse Interactive, provide vendors with actionable tips they can use to prepare their channel programs for success in 2015. From reviewing past partner performance to identifying the best methods to communicate to partners, this webinar is full of insights, best practices, real-world examples and technologies channel program leaders can learn from and immediately implement to maximize their own programs.

1. Heather K. Margolis, President & Founder
Channel Maven Consulting
&
Erich Flynn, CEO
TreeHouse Interactive
10 Tips to Prepare Your Channel for 2015

2. • Recognized Channel Expert & Consultant
• History leading channel programs for companies
including EMC, EqualLogic and Dell
• Speaks extensively to vendors and solution providers
about the importance of adding value and
communicating effectively thru social media and online
engagement
• Has launched and managed new channel and
communications strategies around the globe
Heather K. Margolis
President & Founder,
Channel Maven Consulting

3. • 12 Years as CEO of TreeHouse Interactive
• Over 20 years experience in executive channel sales &
marketing leadership positions at companies including
Quantum, Fujitsu and Iomega
• Channel expert and frequent contributor to industry
publications; including Channel Marketer Report and
Demand Gen Report
• 100s of PRM & Marketing Automation systems
implemented
• Holds two U.S. patents
Erich Flynn
CEO,
TreeHouse Interactive

4. ©2015 All rights reserved. Company Confidential.
Tip # 1: Survey Partner Satisfaction
Do you have a baseline?
If not, set one for this year
If so, did you improve in desired areas
Set goals for improvement and make a plan
Use this as an opportunity to assess partner
satisfaction with competing programs

5. Tip # 4: Socialize Your Partners
 Update your social descriptions to include
keywords #channelpartners #cloudsolutions
 Find and follow all partners on Twitter and
LinkedIn at a minimum
 Keep track of what partners are posting and
– Retweet
– Mention
– Find their content and post it out
Channel Maven Consulting © 2015

6. ©2015 All rights reserved. Company Confidential.
Tip # 7: Review Partner Goals from Last Year
& Set New Ones
Which partners hit their targets last year?
Which did not?
Why?
If you can’t answer the above 2 questions
that should be a focus
Set revenue goals
Set success factor goals
Training (SGI)
Outbound program participation (Dot Hill)
Customer satisfaction (NI)

7. View 10 Tips to Prepare Your Channel
On-demand Webinar to Learn More
www.treehousei.com
@treehousei
http://www.linkedin.com/company/treehouse-interactive
801.576.8426
sales@treehousei.com
www.treehousei.com/ondemand