Understand every aspect of how internet, online, mobile and social media technologies and marketing strategies are affecting your consumer. Make sense of the latest international trends, psychographics, demographics, online customer satisfaction drivers and click stream traffic trends. This general session will include a riveting overview of research case studies and custom reports from the some of the most accomplished speakers in the industry.

1. TravelCom Dallas
Online Consumer Behaviors, Patterns and Trends
March 2010
Bill Tancer
GM, Global Research
Experian
© 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,
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2. About Experian Hitwise
25 Million Internet Users (Worldwide)
10 Million Internet Users (U S )
(U.S.)
Data on Over One Million Websites
Ontology of 174 Industry Categories
gy y g
Over 5 Million Search Terms Updated Weekly
Rankings and Clickstream Available Monthly, Weekly and Daily
© 2010 Experian Information Solutions, Inc. All rights reserved.
2009
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3. Experian Hitwise and the Travel Category
Visits to the U.S. Online Travel Category Down 14.3%
(February 2009 versus February 2010)
© 2010 Experian Information Solutions, Inc. All rights reserved.
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4. Change In Traffic To Travel Sub-Categories
Transport Sites Had The Largest Drop Year Over Year
Agencies (1,708 sites) - Travel agencies
and businesses that provide planning
services for travel.
Cruises (375 sites) - Cruise ship operators
or websites that provide cruise information.
Destinations & Accommodation (8,163
sites) - Travel sites including resorts, tourist
locations, hotels, and amusement parks.
Maps (299 sites) - Includes maps,
resources, and route planners.
d t l
Transport (1,384 sites) - Businesses that
supply transportation-related services to
individuals for business and vacation travel,
including airlines, rental cars, and public
airlines cars
transportation.
© 2010 Experian Information Solutions, Inc. All rights reserved.
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5. Industries Driving Traffic To The Travel Industry
Traffic From Search Engines Increased In 2010
Search continues t dominate as a traffic source for the
S h ti to d i t t ffi f th
Travel Category at 39.05%
While email marketing is declining (-21%) Social
Networking is showing healthy g
g g y growth ((58%)
)
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6. Twitter and the Travel Category
Twitter.com was responsible for .042% of traffic to the Travel Category
in February 2010.
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7. Terms Driving Traffic To The Travel Industry
© 2010 Experian Information Solutions, Inc. All rights reserved.
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8. Charting Search Term Share To Travel Industry
Terms Including “cheap” Accounted For More Traffic
cheap
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9. Online Budget Traveler Persona
Uses travel metasearch Will consult with
to find best deal on TripAdvisor when
airfare choosing hotel
Brand-loyal for hotels
a d oya o ote s
More likely to book travel
separately then to visit and airline choices
preferring Starwood,
major OTA to book all
elements Hyatt, major airlines,
Jetblue and Southwest
Reads online travel More likely to
section of the New York comparison shop for the
p p
Times best price on airfare and
hotels
© 2010 Experian Information Solutions, Inc. All rights reserved.
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10. Bill Tancer
GM, Global Research, Experian
www.ilovedata.com
www ilovedata com
bill.tancer@hitwise.com
© 2010 Experian Information Solutions, Inc. All rights reserved.
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