1. August 3, 2015August 3, 2015
MKT 571 Week 6
Quiz UOP Course
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2. 1. Which of the following refers to the ability to meet humanity's needs without
harming future generations?
Sustainability
Greenwashing
Ecological footprinting
Scalability
2. ______ is an obligation to act in a way expected of a reasonable person.
Reliance
Liability
Litigation
Duty
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3. 3. Your firm has decided to enter the international market with your product called
Trema, a combination of a pocket organizer and cell phone. Even though the
product has been a huge success in the home country, market research suggests
some changes may be required before it can be introduced in Europe. Your CMO
is of the opinion that the product requires certain extra features and the product
will also have to be marketed differently. Your CMO is advocating
dual adaptation
straight extension
forward adaptation
product standardization
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4. 4. Cadbury's "Sports for Schools" promotion offered sports and fitness
equipment for schools in exchange for vouchers. The problem was that the
public and media saw a perverse incentive for children to eat more chocolate,
a product associated with obesity. Which of the following best summarizes
Cadbury's problem?
Consumers did not value the cause Cadbury was promoting.
Customers felt that the cause was not in sync with the company’s brand image.
Consumers resented being sold an inferior product on the back of a cause-
marketing program.
Customers questioned the link between the product and the cause and saw the firm
as self-serving and exploitive.
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5. 5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the
differences in the costs of distributing the product in the two countries. This
phenomenon is called a(n)
opportunity cost problem
market pricing problem
tactical pricing problem
price escalation problem
6. Marketing effectiveness rating instruments and marketing audits are
approaches to
annual-plan control
profitability control
efficiency control
strategic control
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6. 7. A ________ is a comprehensive, systematic, independent, and periodic examination of a
company's or business unit's marketing environment, objectives, strategies, and activities,
with a view to determining problem areas and opportunities and recommending a plan of
action to improve the company's marketing performance.
marketing plan
market-based scorecard analysis
marketing audit
marketing metric
8. Which of the following is true regarding a marketing audit?
It focuses on analysis of those marketing activities that have failed to produce adequate results.
It focuses on a firm’s micromarketing environment.
It identifies the most-needed improvements and incorporates them into a corrective-action plan with
short- and long-run steps.
It relies on feedback from company managers for data and opinions.
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7. 9. To protect a creative work from being published in any other manner, a company
or author would ____________ the material.
copyright
patent
trademark
Freelance
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10. Which characteristic of a marketing audit is described by the methodical
evaluation of the macro- and micromarketing environments, objectives and
strategies, system, and activities?
Independent
Periodic
Comprehensive
Systematic
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8. 11. The marketing audit reviews six components of the overall marketing arena
including the marketing environment, marketing strategy, marketing organization,
marketing systems, marketing productivity and
marketing mix
marketing control
marketing function
marketing development
12. Which of the following is an example of a distribution metric used for
measuring the performance of marketing plans?
Effective reach
Market share
Customer acquisition
Stock cover in days
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9. 13 .The purpose of profitability control is to
evaluate and improve the spending efficiency and impact of marketing
expenditures
examine whether the company is pursuing its best opportunities with respect to
markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and
distribution
examine where the company is making and losing money
14. A marketing audit is typically best conducted by a(n)
internal department
outside consultant
internal marketing executive
self-audit
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10. 15
________ is the process by which firms assess the effects of their marketing
activities and programs and make necessary changes and adjustments.
Marketing implementation
Market watch
Marketing control
Test marketing
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16. Which of the following is likely to be an important trend in marketing in the
future?
Marketing science
Manual marketing
Mass marketing
Marketing intuition
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11. 17. A PR practitioner may be subject to conspiracy in these situations: when the
practitioner participates in illegal action, counsels or guides the illegal policy,
takes part in it, or
uncovers illegal action
imagines illegal policy may occur
cooperates to further illegal action
unknowingly works with a corrupt agency
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18. Which of the following is an example of a communication metric used for
measuring the performance of marketing plans?
Trial rate
Sales growth
Response rate
New customer gains
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12. 19. Rising customer expectations, evolving employee goals and ambitions, and
tighter government legislation and pressure are driving companies to
operate flatter organizations
practice a higher level of corporate social responsibility
operate leaner manufacturing facilities
manage shorter supply chains
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20. The purpose of strategic control is to
examine whether the company is pursuing its best opportunities with respect to
markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and
distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
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13. 21. Straight extension of the product means
introducing the product to the foreign market without any changes
to the product
introducing a customized product to the foreign market with
existing marketing strategy
introducing the product to the foreign market with major changes
to the product
introducing a customized product to the foreign market with a new
marketing strategy
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14. About Author
This article covers the topic for the University Of Phoenix .
MKT 571 Week 6 Quiz The author is working in the field of education from
last 5 years. This article covers the basic of from UOP.MKT 571
Complete Assignment Other topics in the class are as follows:
MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
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15. MKT 571 Week 4 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
MKT 571 Week 6 Final Exam
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