https://www.tradove.com/ ...... In the mad rush to predict social marketing trends of the upcoming year, one thing that most all commentators seem to agree on is that video is on its way in. And it’s coming in a big way.

1. 6 Video Marketing Trends to
Watch in 2016
In the mad rush to predictsocial marketing trends of the upcoming year,
one thing that most all commentators seem to agree on is that video is on
its way in. And it’s coming in a big way.
We’ve looked at some aspects of video in a marketing and social media
here before,but the ideas and ways that it can be implemented seem to be
getting more and more creative and innovative every day. Here are six
trends noted by Digital Marketer SteffanPedersenfor2016:

2. “1. Lower production quality is ok.”
Brands are trying to replicate the amateur Instagram-style smartphone
posts,and Pedersenpoints to Starbucks as one of the leaders in this visual
approach. It gets the point across in a low-key and relatable way instead of
bashing us over the head with blatant commercialism.
“2. Be wary of video bloggers/influencers — they can fall down as
quickly as they’ve risen.”
Typically there is a reason that vloggers gain a following, and this often
involves one of two things: letting their personal life into their videos are
ever-increasing eccentricities. In using these approaches to representyour
brand, it becomes easyto see how too much of either could be detrimental
to both your vloggerand yourself.
“3. Social/mobile video is here to stay. Look out for 360 Degree,
VirtualReality coming quick!”
Quoting stats ranging from Snapchat to Virtual Reality, Pedersenpoints to
not only the increasing reliance of users on mobile video, but also the
blossoming technologies that it will soonspread into. He particularly
highlights 360 degree video and leaves it to the readers’imaginations how
this might be used in our marketing.
“4. Facebookvideo ads > TV ads: A long time coming?”
With more and more content creators publishing their material exclusively
on Facebook,the opportunities for advertising is increasing
dramatically. More importantly, unlike traditional TV ads, says Pedersen,
Facebook’s platform allows for very targeted advertising to the exact
demographicsyour brand is looking for.
“5. Instagram: Building outbig brand offerings: 30 second cinematic
video ads leave a big impression”

3. Similar to Facebookencouraging content hosting, Instagram is allowing
video adverts and even short-form cinematic entertainment
content. Utilizing this new medium, several brands have seen a significant
ROI. Pedersenpoints to Michael Kors as one of the bestexamples.
“6. Cord cutting connectsbrands more intimately with consumers.I’m
a cord-cutter,so this was especially interesting for me:”
As fewer and fewer people are subscribing to cable television due to high
costs and lack of options, the trend is catching on with hardwired
broadband Internet as well. Many households are now becoming
exclusively users of mobile devices. Along with this shift comes the
opportunity for higher-tech advertisements that engage the consumer,
using methods such as interactive and real-time call-to-action videos.
Considering the much higher ad completionstatistics Pedersencites,these
alternative media source have the potential to develop into innovative
outlets for those marketers creative enough to embrace their full potential.
How do you see video playing a role in 2016’s socialmarketing? Is
your company in position to utilize the medium? Join the discussion
and let us know!