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Google Analytics Overview

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An overview of Google Analytics to show how useful they are for businesses with setting goals, reporting, campaign tracking, etc.

TechnologyBusiness
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Presentation | September 23, 2009 Google Analytics
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why use Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample Optimization Effort $50M Sales Increase From 2.0 To 2.1%= $2.5M In Increase In Revenue 2,200%  Increase In Annual Revenue
Basics of Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cookies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does Web Analytics Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specifics about Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<script type=&quot;text/javascript&quot;> vargaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> varpageTracker = _gat._getTracker(&quot;UA-1111111-1&quot;); pageTracker._initData(); pageTracker._trackPageview(); </script UA-1111111-1 >
How to Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image via www.headachecare.com
Funnel/Match Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal Value    ,[object Object],[object Object],[object Object],[object Object],[object Object],Image via http://risingsouthfoundation.com
Funnel Visualization Report ,[object Object],[object Object]
Reverse Goal Path Report ,[object Object],[object Object],[object Object]
Bounce Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Things you May Not Know ,[object Object],[object Object],[object Object],[object Object],[object Object],Image via http://latimesblogs.latimes.com
Creating User Accounts/Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating User Accounts/Profiles ctd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking across domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transfer forms across domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Filters  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Filter Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking across sub domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Filter for subdomains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign URL Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Custom Report ,[object Object],[object Object],[object Object],[object Object]
Internal Site Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Terms and Start Pages Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Further Information... ,[object Object],[object Object],[object Object],[object Object]

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Google Analytics Overview

  • 1. Presentation | September 23, 2009 Google Analytics
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Editor's Notes

  1. Now: AEC Transparent Porcelanosa Princeton SOWs Gale Winding Down: Ropes (!!!) NKF CMS Recently Closed: Accion USA Accion Chicago Hirtle  Accion post mortem spurred process changes. In the future when a client comes to us with a design that is complete, we will subject it to a vetting process that is similar to the normal design process. JASPER is NEW and FAST! Comcast is coming! There is a new structure to our PMO meetings. East Norriton will be the benchmark for 2009.  Awards?
  2. To sum it up....don&apos;t work in a vacuum.
  3. To sum it up....don&apos;t work in a vacuum.
  4. To sum it up....don&apos;t work in a vacuum.
  5. To sum it up....don&apos;t work in a vacuum.
  6. To sum it up....don&apos;t work in a vacuum.