Seafood Restaurant Social Media Plan

2. Morgan Fish – ‫مرجان‬ ‫أسماك‬
Social Media Marketing Plan
(Aug/Sep 2021)

3. Plan outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Target audience analysis.
5- Competitor's analysis.
6- Social media strategy and tactics.
7- Content Calendar.
8- Campaign budget and planning.

4. 1- Brand Identification:
• Leading Seafood Restaurant Placed in
Tanta.
• The restaurant offers different types of
meals suitable for individuals and families.
• Have different sized halls and offers home
delivery.
• The place has a nice kid's area.

5. 2- Plan Objectives:
• Increase sales and number of orders.
• Increase Engagement rate.
• Increase the market share.
• Attract new customers.

6. 3- SWOT Analysis:
• Strength Points:
- High Quality service.
- Previous social media presence and good fan
base.
- Halls for large numbers suitable for parties.
- Good customer reviews and good location.

7. • Weakness Points:
- Low quality visuals.
- No Menu on Page.
- No Fast response for comments and
Messages.
- Weak number of daily orders.

8. • Opportunities:
- New Kids area and new closed hall for 30 Person.
- Hosting Parties and Families in new hall.
- Offering new ideas (Seafood tart).
- Increase the visuals quality.

9. • Threats:
- Strong Competitors.
- Corona Lockdown due to new strain.
- The direct Competitor (Amwaj) is Located Nearby
our Place.

10. 4- Target Audience Analysis
• Males and females
• From 18 to 50 years.
• Married – Engaged – Single - families.
• Lives or works in Tanta.
• Well educated, Tanta university.
• Interests: Seafood – Food – Family gathering.

12. Best Audience Locations:

13. Competitors Analysis:
1- Amwag Seafood Account

14. Amwag Account

15. Amwag Account

16. Amwaj Account (Notes)
• Strong social media presence and fan base.
• medium promotion budget.
• Weak Engagement Rate.
• Good number of posts per day

17. 2- Asmak Bahary Account

18. Asmak Bahary

19. Asmak Bahary

20. Asmak Bahary Account
(Notes)
• High Number of followers.
• Very Low promotion budget.
• Very Weak Engagement Rate.
• bad posting frequency.

21. Social Media Tactics:
1- Selling Posts.
2- engagement posts and
Competitions.
3- Facebook and Instagram ads.
4- New photos for most selling meals.
5- Videos from any gathering or party.
6- New ways to cook seafood.
7- increase visuals quality.

22. Content Calendar
1/9 ‫بوست‬
‫مثبت‬
‫بالمنيو‬
9/9 ‫مين‬
‫البحر‬ ‫قال‬
‫بعيد؟‬
‫لحد‬ ‫هنجيبهولك‬
‫البيت‬
(
‫دليفري‬
)
17/9 ‫على‬ ‫نفسك‬ ‫افتح‬
‫بطبق‬ ‫األكل‬
‫اللي‬ ‫من‬ ‫جندوفلي‬
‫يحبه‬ ‫قلبك‬
25/9 ‫بوس‬
‫الملوخية‬ ‫عن‬ ‫ت‬
‫بالجمبري‬
+
‫هاي‬ ‫صورة‬
‫كواليتي‬
3/9 ‫عرض‬
(
‫وجبات‬
‫سعر‬ ‫من‬ ‫تبدأ‬
...
‫طول‬ ‫معاك‬ ‫وتسد‬
‫اليوم‬
)
11/9 ‫مع‬ ‫السبيط‬ ‫فوائد‬
‫هاي‬ ‫صورة‬
‫كواليتي‬
‫السبيط‬ ‫لطبق‬
19/9 ‫الحر‬
‫يمنعك‬ ‫ممكن‬
‫تعملي‬ ‫تقومي‬
‫نفسك‬ ‫اللي‬ ‫األكلة‬
‫مش‬ ‫بس‬ ‫فيها‬
‫تطلبيها‬ ‫هيمنعك‬
‫زرار‬ ‫بضغطة‬
(
‫دليفري‬
)
27/9 ‫لل‬ ‫بوست‬
kids area
(
‫يحب‬ ‫فود‬ ‫السي‬ ‫عشان‬
‫بمزاج‬ ‫يتاكل‬
)
5/9 ‫واألكل‬ ‫عليك‬ ‫اللمة‬
‫علينا‬
(
‫القاعات‬
‫كبير‬ ‫عدد‬ ‫تكفي‬
‫وعزومات‬
)
13/9 ‫كام‬ ‫كمان‬ ‫فرحك‬
‫يوم؟‬
‫بأكلة‬ ‫العذوبية‬ ‫ودع‬
‫قلب‬ ‫تسند‬ ‫فوسفور‬
‫ك‬
21/9 Vote
‫وال‬ ‫سنجاري‬
‫كاليماري‬
29/9 ‫والقبض‬ ‫الشهر‬ ‫آخر‬
‫لسه‬
‫مانزلش؟‬
‫في‬ ‫دايما‬ ‫مرجان‬ ‫أسماك‬
‫ضهرك‬
(
‫عرض‬
)
7/9 ‫هيسد‬ ‫فود‬ ‫السي‬
‫حتى‬ ‫معاك‬
‫لو‬
‫دايت‬ ‫بتعمل‬
15/9 Video
‫المكان‬ ‫من‬
23/9 ‫وجبة‬ ‫على‬ ‫عرض‬
‫في‬ ‫هيكسب‬ ‫اللي‬
‫الفوت‬

23. Asmak Morgan campaign planning
Ad sets
campaign idea
Interests
goal
budget
Open Target
1
-
‫من‬ ‫تبدأ‬ ‫وجبات‬ ‫عرض‬
....
‫اليوم‬ ‫طول‬ ‫معاك‬ ‫وتسد‬
2
-
‫البيت‬ ‫لباب‬ ‫هنجيبهولك‬ ‫بعيد‬ ‫البحر‬ ‫قال‬ ‫مين‬
3
-
‫عليك‬ ‫اللمة‬
..
‫علينا‬ ‫واألكل‬
Open
Messages
1500 L.E
Lookalike audience
(all Audience
engaged with
previous Campaign)
1
-
‫المنيو‬
2
-
‫بالجمبري‬ ‫ملوخية‬
3
-
‫بمزاج‬ ‫يتاكل‬ ‫فود‬ ‫السي‬ ‫علشان‬ ‫ايريا‬ ‫كيدز‬
4
-
‫السبيط‬ ‫فوائد‬
5
-
‫كاليماري‬ ‫وال‬ ‫سنجاري‬
6
-
‫فود‬ ‫سي‬ ‫بأكلة‬ ‫العزوبية‬ ‫ودع‬
Open
engagement
2500 L.E
Lookalike audience
(All Audience Liked
the Page)
1
-
‫للمكان‬ ‫فيديو‬
2
-
‫ايريا‬ ‫للكيدز‬ ‫فيديو‬
3
-
‫للقاعة‬ ‫فيديو‬
Open
Page likes
500 L.E
From 30 to 60
(Business owners –
Doctors –
Companies)
1
-
‫مكانكم‬ ‫المكان‬
(
‫للشركات‬ ‫مجاني‬ ‫القاعات‬ ‫حجز‬
‫والعائالت‬
)
2
-
‫ألف‬ ‫الحبايب‬ ‫من‬ ‫يسع‬ ‫والمكان‬ ‫أصحابك‬ ‫كل‬ ‫جمع‬
Business
Owners –
Doctors – Clubs
– Companies.
Video views
500 L.E