In the monthly gathering of "I'll be Back, The Intersection of AI, Creativity & Advertising", Toygun shared his analysis on creatively-awarded work. He argues that people use patterns of creativity and that these patterns could easily be recognized by the machines, in the future.

1. How I Learned
to Stop Worrying
and Love AI
Toygun Yilmazer
Chief Strategy Officer
TBWAIstanbul
June, 2019
I’ll Be Back, The Intersection
of AI, Creativity & Advertising

4. AI &
The Future of
Advertising

5. Contextual Relevancy
Hyper-personalised Messaging
Precision Marketing

6. Can we become obsolete?

7. Can AI be creative?

8. An algorithm
is a sequence of instructions
that are carried out
to transform the
input to the output

9. AI works best
in well-defined domains
where we definitely know
what we want from the output.

10. “In art, there is no predetermined definition.
What is nice art, what is nice music?
We don’t know the function.
There is no function for AI to optimize.”
François Pachet
There is no function to optimize

11. Can AI be creative?

12. Can AI be creative?
Art? Function?

14. MESSAGE
It’s easy to miss something you are not looking for
METHOD
Let the audience live through a misleading narrative

15. MESSAGE
It’s easy to miss something you are not looking for
METHOD
Let the audience live through a misleading narrative

16. MESSAGE
It’s easy to miss something you are not looking for
METHOD
Let the audience live through a misleading narrative

17. MISLEADING NARRATIVE
MESSAGE
It’s easy to miss something you are not looking for
METHOD
Let the audience live through a misleading narrative

18. RECOGNISING PATTERNS
MESSAGE
METHOD

19. CREATIVE MESSAGE
CREATIVE METHOD
RECOGNISING CREATIVITY PATTERNS

23. MESSAGE
Ordinary could be a challenge for people with disabilities
METHOD
Revisit everyday objects through the lens of inclusivity
RESPONSIBLE REVISIT

24. Ordinary could be a challenge for
METHOD
Revisit everyday objects through the lens of inclusivity
RESPONSIBLE REVISIT
MESSAGE
MESSAGE
Ordinary could be a challenge for people with disabilities
people with disabilities

25. Ordinary could be a challenge for
METHOD
Revisit everyday objects through the lens of inclusivity
RESPONSIBLE REVISIT
MESSAGE
MESSAGE
Ordinary could be a challenge for people with disabilities
gender equality

26. Ordinary could be a challenge for
METHOD
Revisit everyday objects through the lens of inclusivity
MESSAGE
gender equality
Highlight the
remarkable
How a highlighter pen
sparked a global
conversation
about equality

27. Ordinary could be a challenge for
METHOD
Revisit everyday objects through the lens of inclusivity
MESSAGE
gender equality

28. Ordinary could be a challenge for
METHOD
Revisit everyday objects through the lens of inclusivity
RESPONSIBLE REVISIT
MESSAGE
MESSAGE
Ordinary could be a challenge for people with disabilities
gender equality

29. PATTERN
RECOGNITION

30. Training AI with
Creativity Patterns
Creative Ideation Tool

31. “Over the next decade,
AI won’t replace managers,
but managers who use AI
will replace those who don’t.”
Erik Brynjolfsson & Andrew McAfee

33. An algorithm
is a sequence of instructions
that are carried out
to transform the
Selected music pieces Lots of music pieces
in the same style
to choose from
output
input to the

34. output
AI-ASSISTED
CREATIVITY
input

35. output
AI-ASSISTED
CREATIVITY
DATA
CURATION
BY HUMANS
IDEA
COMPOSING
BY HUMANS
input

36. “Career advice for today’s kids:
Go into professions that machines are bad at,
those involving
people, unpredictability and creativity.”
Max Tegmark

37. How I Learned
to Stop Worrying
and Love AI

38. How I Learned
to Stop Worrying
and Love
A
I
rtificial
ntelligence

39. How I Learned
to Stop Worrying
and Love
A
I
ugmented
ntelligence

40. Augmented Intelligence is
human intelligence, augmented with AI