Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do

1. Marketing - The Lifeblood of any Restaurant
(17 Dec 2013)
If you ask a person if productivity is important in a business, many of them will tell you, “Yes it is”.
If you ask them what constitutes productivity for a restaurant, many people will talk about the
number of bowls of noodles I can serve in an hour, or the number of drinks I can pour.
These are true indicators of how efficient your operations are, but if you think about it, if you have
only 10 customers a day, is it important to measure the speed of noodle serving?
That is why we say, marketing is the lifeblood of any restaurant. To succeed, every business NEEDS
to promote and create the awareness for their food, their concept, their service. This is also the
MOST DIFFICULT aspect of running any business.
A restaurant that has a steady stream of customers will continue getting better. Once sales are
stabilized (and increasing), the restaurant owner can then look at ways of improving productivity in
the various aspects of his restaurant. He can look at employing better chefs, or better waiters, he
can look at improving the speed of his service in the restaurant. He can look at opening his
restaurant in a better outlet. He can look at improving his food supplies so that he can give better
value to his customers.
We say that it is the most difficult aspect of running a business because it concerns getting money
from customers.
© Copyright 2013 ROI Strategy Consultants Pte Ltd
Non-Competition Covenant. This proposal has been written for the client with the understanding that all concepts, ideas and proposals remain the property of ROI Strategy
Consultants Pte Ltd and the client agrees not to use, in any form, the ideas and concepts as proposed should the client decide not to engage our services.

2. Marketing - The Lifeblood of any Restaurant
(17 Dec 2013)
We know how difficult it is to get people to part with their money. It is also difficult to convince
someone to go all the way to your restaurant to “try your food”. It takes them time and effort. What
do you have that is so compelling that would convince the customer to try you out? Would you try
yourself out?
On top of this, there are so many channels of promoting your restaurant and they change all the time.
From magazines to social media, to types of designs to use for your restaurant. The marketing world
is ever changing and very fast moving, and it is hard to keep up. On top of this, marketing is
relatively expensive, so you have to be careful where you spend your money.
We believe in the power of public relations to help restaurants extend their marketing budget. If you
have $50,000 to spend on advertising, consider taking a portion of that out to spend, say $10,000,
on public relations. You will then get an advertising value of $40,000 (from direct advertising done
by your restaurant), and $60,000 (from the efforts of your pubic relations agency) – a grand total of
$100,000 worth of awareness for your business.
Now, this is the power of extended marketing. At Affluence PR, we aim to help restaurants build their
awareness and get customers to your restaurant through the extended marketing work we do.
Contact Affluence Public Relations, the experts in PR for restaurants and raise your restaurant
awareness immediately.
More visit: - http://www.affluencepr.com
Contact us: - 12 Arumugam Road #04-05 Lion Building B Singapore 409958.
Tel/Fax: +65 6284 8353
Email id: - prominence@affluencepr.com
© Copyright 2013 ROI Strategy Consultants Pte Ltd
Non-Competition Covenant. This proposal has been written for the client with the understanding that all concepts, ideas and proposals remain the property of ROI Strategy
Consultants Pte Ltd and the client agrees not to use, in any form, the ideas and concepts as proposed should the client decide not to engage our services.