The document discusses several key points about the Internet of Things (IoT): - Humans are nodes in the IoT network, not just at the edge. IoT will become a "swarm" rather than a traditional ecosystem. - Strategic planning for IoT must consider both technology and human needs, and value will shift from individual users to user collectives. - Success will require abilities like partnership formation, adaptability, and sustaining investments through uncertain periods. - The human experience must be planned for at a strategic level due to impacts of proliferation of IoT displays and disagreements between intelligent things and humans.

1. © Shimon Shmueli
Shimon Shmueli

2. © Shimon Shmueli

3. © Shimon Shmueli

4. © Shimon Shmueli
A few things to remember
•In the IoTmesh, humans are nodes in the network and not just at the edge.
•IoTis a collection of technologies, standards, stakeholders, etc.
•IoTwill be messy for a while.
•This paper is for companies that aim to directly address human needs with services/products, but much of the discussion applies even to component suppliers.

5. © Shimon Shmueli
Source: Gartner
Internet of Things
The hype cycle IoT. Meaningful?

6. © Shimon Shmueli
Who is the strategist?
•IoTwill become a swarm (with all that is implied) and not a traditional relatively manageable eco-system.
•Some value can be planned for (e.g. big data owned by aggregators), but most will emerge. The current artificial division of IoHor IoEwill blur and in time will disappear.
•Value shift from individual users to user collectives.
•Complex and dynamic value chains require new approaches to strategic planning.
•You can no longer be need-centered or technology-centered. You must be both*
*technology-centered does not necessarily mean owning the technology

7. © Shimon Shmueli
Technology
Needs
Conjointstrategies

8. © Shimon Shmueli
Key to enabling success
•Abilities to identify, form, and sustain partnerships.
•Operational efficiencies.
•Ambidexterity
•Adaptability.
•Ability to ride relatively long periods of uncertainty (i.e. sustain investments, avoid panics and stay focused, etc.)

9. © Shimon Shmueli
The human experience (HX)
•The human experience (>UX) will become much more important and critical. Examples (with evidence already here): -Impact on situation awareness by proliferation of displays-Disagreements between intelligent things and humans
•It is no longer enough to plan for the HX at the touch points, or even system level, but planning needs to be done at the strategic level.

10. © Shimon Shmueli
Must excel, but no longer primary success factors
•Brands (although expect faster rises and even faster falls)
•Design (IX, ID, GX, PX, etc.)
•Innovation(needs and technology)

11. © Shimon Shmueli
We know that there is much we don’t know…
The Internet brought many unintended consequences (e.g. social, security, business models, political) and as it is getting much denser with things, many more will emerge.
As an example, I believe that we will see spontaneously occurring IoT-loops(or more complex topologies) that in concert with human behaviors may generate feedbacks with unexplained behaviors and potentially disastrous results (social, political, physical, controls, etc.)