The document provides advice for businesses on how to compete with Amazon.com. It suggests focusing on a unique product selection, fast shipping, and customer experience rather than direct price competition. The document recommends that businesses get the fundamentals right like free shipping and ongoing improvements. It also advises keeping the product catalog small, developing niche products, and cultivating supplier relationships rather than generic brands or a price discount model.

1. BUSINESS WOMENS NETWORK
How to beat Amazon.com

2. What
experience are
your customers
having?
> Selection
> Inventory
> Where am I shopping
online vs in-store?

3. What are your
bare essentials?
> Free shipping
> Ongoing investment
and improvement
> Getting the
fundamentals right

4. How can you
compete?
> Unique products
> Fast shipping
> Price (sometimes)
> Experience
> Remember, you’re not
amazon.com

5. Getting it right

6. What works > Simple design
> Keep your catalogue
as small as possible
> Niche products
> Wholesale
> Supplier relationships

7. What doesn’t > Generic brands
> Price-discount model
> Small customer bases
> International
customers
> Multi-currency

8. Set up issues

9. A perfect mix > Find the right partner
> Start small
> Focus on the
experience
> Track everything!

10. Q+A

11. Thank you
Arron Edwards
arron.edwards@bravesight.com
+64 7 928 8867
Talk to us today