The document outlines an exercise where participants take on the role of an online gaming company that needs to grow its registered player base from 60,000 to 80,000 within a year. It prompts the participants to identify: the key actors that can influence growth; the goal of increased player numbers; and potential deliverables like software features, organizational changes, and desired impacts on actor behavior that could support reaching the goal. Participants are given timeframes to discuss these elements in breakout groups before reconvening to share their strategies.

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5. Who can produce the desired effect?
Who can obstruct it?
Who are the consumers or users of our
product?
Who will be impacted by it?
These are the actors who can influence
the outcome.
Why are we doing this?
This is the goal we are
trying to achieve.
What can we do, as an
organization or a delivery
team, to support the required
impacts?
These are the deliverables,
software features and
organizational activities.
How should our actors' behavior change?
How can they help us to achieve the goal?
How can they obstruct or prevent us from
succeeding?
These are the impacts that we're trying to
create.
Friday, December 6, 13

6. Hey, let’s eat our own dog-food!
Friday, December 6, 13

7. Online Gaming Exercise
We are an online game company, with a MMORG (massive
multiplayer online role playing game), and we need to grow.
We currently have 60,000 registered players, and we need to
grow to 80,000 (20,000 increase) in the next year.
I want you to devise a strategy and technical approach,
maybe even some functionality, for achieving this goal.
Friday, December 6, 13

8. Who can produce the desired
effect?
Who are the consumers or
users of our product?
Who will be impacted by it?
These are the actors who can
influence the outcome.
Who?
Why?
Why are we doing this?
This is the goal we are
trying to achieve.
Who?
Who?
5 Minutes
10 Minutes
Friday, December 6, 13
What can we do, as an
organization or a delivery
team, to support the required
impacts?
How?
How?
How?
These are the deliverables,
software features and
organizational activities.
What?
What?
How should our actors'
behavior change?
How can they help us to
achieve the goal?
These are the impacts
that we're trying to
create.
What?
10 Minutes
10 Minutes

9. Workshops
Team coaching
Executive coaching
Organizational change
Agility review
Friday, December 6, 13