revolution in the way people connect to Wi-Fi Networks

1. TM
waffle
Service Introduction
“Waffle, Revolution in the way people
connect to Wi-Fi Networks”

2. Waffle is..
• Platform lets SMBs offer free public Wi-Fi in exchange
for user activity
• Presented a free Wi-Fi finder, where users can latch on
by signing in with Twitter or Facebook, or by taking a
quiz or survey.
Waffle-network
Check-in click
select
Twitter Facebook
Check-in Check-in
Lap-top
Quiz click
Check-in QUIZ
Free Wi-Fi
via Waffle
Wi-Fi check in page
Mobile What is Waffle?
Wi-Fi free
Burger
service
Waffle – Revolution way you connect to WiFi

3. 7 Benefits of Waffle
• Wi-Fi provider, Ad agency and venue owner can create extra revenues with
small investment
• No need to purchase extra H/W or S/W, or on-site visiting for installation and
service activation
• Venue can advertise their brands by user’s Facebook/Twitter check in.
• Advertisers can press their advertising on the other side of the world
• Users easily can access Wi-Fi comparing with general Wi-Fi services, no
needs to pay for internet
• Users react to advertising actively by solving a quiz or doing survey
• Can be applied any location(shop, mall, university..etc) with Wi-Fi service
devices
Waffle – Revolution way you connect to WiFi

4. Service Activation Process
 Technical Process
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
NOT Change to
WiFi-provider applicable applicable AP Upload ad
device in Waffle
HOT-SPOT(venue)
Recruit admin. Filed test/
Environment Test
advertiser / select Service
Ad-agency (remote checking,
(Ad agency) (change) activation
7 days) Applicable Register venue info. venue
in Waffle server location
Inquiry
Venue owner Checking possibility of Create Ad as a Select venue People access
Hot-spot to apply quiz or survey depends on ad waffle check in
waffle service target and page with targeted
purpose advertising
 Business Process
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
WiFi-provider
Waffle global Ad.
Waffle Charge
service recruiting/ Profit
Service Ad fee to
Ad-agency partnership service Share
Training advertiser
Contract activation
Inquiry
Venue owner Negotiate contract Training can be Recruiting Charge will be Divide profit to
details such service remotely or on- advertiser, usually based on WiFi provider, Ad
duration and profit site visit ad agency takes advertising expose agency, Venue
share condition a role for this result owner and Waffle
Waffle – Revolution way you connect to WiFi

5. Awards & References
2011, Japan YVS Award
Received TOP 3rd award in creative part.
http://www.i-today.co.kr/news/articleView.html?idxno=86002
2011, Twist Seoul
Received TOP 2nd award
http://seoulspace.co.kr/2012/02/09/waffle-changing-the-way-you-connect-to-wifi/
2012 Startup Asia in Singapore
Top 4 within 19
http://www.techinasia.com/waffle/
Springwise.com
"Platform lets SMBs offer free public wifi in exchange for user activity"
http://www.springwise.com/marketing_advertising/platform-lets-smbs-offer-free-public-wifi-exchange-user-activity/
BeSuccess
"Introducing Waffle: the Latest Revolution in the Way People Connect to Wi-Fi Networks"
http://www.besuccess.com/eng/korea-news/introducing-waffle-latest-revolution-people-connect-wifi-networks/
Introduction Video on Youtube
http://www.youtube.com/watch?v=QK0riu7qZLg
Waffle – Revolution way you connect to WiFi

6. Contact us
Thank you for your interest in Waffle.
Please fill free to contact at hwlee@waffle.at
for any inquiries and business partnership.
Overseas Business Development Manager
Heewon Lee
E-mail : hwlee@waffle.at
Skype : top.heewon
Phone : +82-10-3192-9941
Waffle – Revolution way you connect to WiFi