Social media: What security and risk professionals NEED to know by Tony Ridley
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http://internet-search-engine-marketing.com Social intelligence, management and monitoring education for security and risk management professionals. Presented by Tony Ridley
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Social media: What security and risk professionals NEED to know by Tony Ridley
- 1. Social Media What Security Professionals NEED to know Tony Ridley
- 2. Topics • What social media really is for businesses • The big ones to be aware of and why • How and what to monitor • Crisis, response and defence online • Social Intelligence
- 3. Tony Ridley • Amazon Book • Business Intelligence Educator • Case application • Internet marketing company
- 8. Demographics www.internet-search-engine-marketing.com
- 12. Analysis www.internet-search-engine-marketing.com
- 22. Top 9
- 23. Facebook • Closed network • Community reach • Bravado • Daily routine • Targeted platform www.internet-search-engine-marketing.com
- 25. Twitter • Fast • Demands content • Combination medium • Accessible • Watched • Metrics www.internet-search-engine-marketing.com
- 26. YouTube • Dominant • Visual • Time selective • Accessible • Fans and views www.internet-search-engine-marketing.com
- 27. Google • Growing fast • Key metric • All roads • Self promotion • Dominant www.internet-search-engine-marketing.com
- 28. Amazon • Publications • Reviews • Comments • Opinions • Combination mediums • Accessible www.internet-search-engine-marketing.com
- 29. Blogs • Hourly • Volume • Combination Medium • Accessible • Linkage • Curation www.internet-search-engine-marketing.com
- 30. SERPs • Influenced • Visual • Growing knowledge • Key metric • Combination medium www.internet-search-engine-marketing.com
- 31. Your brand, reputation or services www.internet-search-engine-marketing.com
- 32. Pinterest • Visual • Viral • Combination • Growing • Accessible www.internet-search-engine-marketing.com
- 33. LinkedIn • CV • Due diligence • 6 degrees • Branding • Groups • Personal vs professional www.internet-search-engine-marketing.com
- 35. Monitoring
- 39. Alerts • Tracking • Updates • Segmented • Multiplier • Demanding www.internet-search-engine-marketing.com
- 42. Conversations • Sentiment • Popularity • Audience • Medium • Cross over www.internet-search-engine-marketing.com
- 46. Communications • Multi channel • Tracked results • Dominant message • Frequency • Pre-built www.internet-search-engine-marketing.com
- 47. Content • Multi use • Audience centric • Relevance • People and bots • Speed • Joint consideration www.internet-search-engine-marketing.com
- 48. Medium • Targeted • Centralised publishing • Re-marketing • Popular • Variants www.internet-search-engine-marketing.com
- 49. Publication • Swift • Continuous • Measured • Variable • Jointly managed www.internet-search-engine-marketing.com
- 51. Demographics www.internet-search-engine-marketing.com
- 53. Knowledge
- 54. Threats www.internet-search-engine-marketing.com
- 55. • Resources http://internet-search-engine-marketing.com • http://tony-ridley.com • http://managementresearchdevelopment.com • http://www.socialmediadd.com/Articles.asp?ID=247 • http://www.emarketer.com • http://www.socialmediadd.com/Articles.asp?ID=248 • http://digitalmarketingdepot.com • http://www.socialmediadd.com/Articles.asp?ID=249 • http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf • https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_social_intelligence_can_guide_decisions_3031 • http://socialmediatoday.com/melissaagnes/962246/8-scary-truths-about-social-media-crises?utm_source=feedburner&utm_medium=email&utm_campa ) • http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379 • http://www.hubspot.com • https://www.facebook.com/InternetSearchEngineMarketing www.internet-search-engine-marketing.com
- 56. Social Media What Security Professionals NEED to know Tony Ridley