More Related Content Similar to Social Media for Business (Business Link, Barnstaple) (20) More from Tonick Media (11) Social Media for Business (Business Link, Barnstaple)11. The Key Aspects & Terminology
⢠Web 1.0 > Web 2.0Â
⢠Real Time
⢠ViralÂ
⢠Authenticity / Transparency
⢠User Generated Content (UGC)
⢠Consumer Generated Media (CGM)
12. Putting it in context
Society Technology
⢠Generation Y / Net Gens ⢠Computing Power
⢠Out of Town Shopping ⢠Processor Power
⢠Eâcommerce ⢠Internet Speeds
⢠Longer Working Hours ⢠Digital Cameras
⢠Migration & Immigration ⢠iPods
⢠Erosion of Community ⢠Smartphones
Centres ⢠iPhones / iPads
⢠The Age of Spin
15. Social Media Platforms
Blogs Social Networks File Sharing Sites
Forums Live Streaming Social Bookmarks
Review Systems Wiki Sites Aggregators
18. Latest Statistics
⢠50% log on in any given day
⢠150m+ access via mobile devicesÂ
(and are twice as active)
⢠35m+ users update their status each day
⢠60m+ status updates posted each day
⢠30bn+ pieces of content shared per month
Source:Â http://www.facebook.com/press/info.php?statistics
19. An Average userâŚ
⢠130+ Friends
⢠55 minutes on the site per day
⢠Is connected to 80 pages, groups &events
⢠Adds 25 comments to content each month
⢠Creates 90 pieces of content each month
Source:Â http://www.facebook.com/press/info.php?statistics
24. Some Statistics
⢠105m registered users
⢠300k new users sign up per day
⢠180m unique visitors per month
⢠600m+ search queries on Twitter per day
27. What is LinkedIn?
⢠âProfessional Networkâ
⢠65m+ membersÂ
⢠150 industries
⢠200 countries / territoriesÂ
32. Identifying your Community
C I P
Partners
Influencers
Customers
â˘Common ⢠Staff Members ⢠Allied Industries
Characteristics
⢠Family Members ⢠Other regions
â˘Demographics
⢠Journalists ⢠Suppliers
â˘Technical Ability
⢠Bloggers ⢠Funders Investors
â˘Interests
⢠Politicians ⢠Competitors
â˘Geographic Location
33. Defining Objectives
⢠SEO: link building, content factors
⢠Marketing: Promote business, brand awareness
⢠PR: Manage reputation, get news out
⢠Sales: New contact routes, increase purchasing
⢠Engagement: Increase loyalty, foster word of mouth
⢠Research: Identify trends / niches, consultation
⢠Management: Collaboration, knowledge sharing
37. The VCP Rule
Reach but no Results
(Technology Centred Approach)
40. UKNetWeb Limited
⢠Small to Medium Enterprise
⢠Based in St.Agnes, Cornwall
⢠5 Full Time Staff
⢠Primary services:
â Web Development (Ecommerce)
â Internet Consultancy
â Social Media Integration
41. Social Media Activities
⢠Blogging & MicroâBlogging
⢠Social Networking
⢠Professional Networking
⢠FileâSharing
⢠Webinars & Other Events
49. Business Cornwall
⢠Small to Medium Enterprise
⢠Based in Camborne, Cornwall
⢠3 Full Time StaffÂ
⢠Media Company
50. Social Media Activities
⢠Blogging & MicroâBlogging
⢠LiveâBlogging
⢠Social Networking
⢠Professional Networking
⢠FileâSharing
⢠Webinars & Other Events
⢠Community Engagement
53. Results â Web Traffic
18,000
16,000
14,000
12,000
10,000
Visits
New Visitors
Page Views
8,000
6,000
4,000
2,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep
56. Results: More Examples
⢠Dell
â $7m Twitter SalesÂ
⢠Twestival (2010)
â SW / Wales Region approx. £20,000 to date
â UK £62,000 to date
⢠Surfers Against Sewage
â New members, increased activity
⢠Tonick Media
59. Your first 5 steps...
1. Start monitoring
2. Improve your current marketing
3. Build your online network
4. Set up your corporate profiles
5. Develop a strategy
70. Facebook Groups, Pages & Profiles
⢠Profiles = Individuals
â Your connections are known as âFriendsâ
⢠Pages = Businesses and Organisations
â Individuals âLikeâ your Page (Your organisation)
â Administered by an individual(s) Profile (private)
⢠Groups = âCommunitiesâÂ
â Individuals âJoinâ your Group
â Administered by an individual(s) Profile (public)
80. @arengrimshaw
www.tonickmedia.com
www.slideshare.net/tonickmedia