Powerboost 2012 presentation at Colorado Talent Recruitment Network (CTRN).

1. Talent Acquisition Strategies
and Best Practices for 2012

2. Jobs2web & SuccessFactors
• Jobs2web acquired by SuccessFactors December 2011
• SuccessFactors is the HCM Cloud division of SAP
• Products include Goals, Performance, Workforce
Planning, Recruiting, Compensation, Learning &
Succession planning
• Today we are going to focus on Recruiting Marketing (aka
Jobs2web)
2 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

3. Some of our Clients
3 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

4. Revelations
No Silver Bullet
Quit Chasing the Shiny Object
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5. The Story Of A Hire
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6. The Story Of A Hire
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7. The Story Of A Hire
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8. Legacy Recruiting Capabilities
Attract & Engage Corporate Career Site Select (ATS)
Career Job Search & External Posting
Job Boards
Home
Job Requisition Applicant
Aggregators Why Work Search & Approval & Screening &
Sourcing
Tools Here Apply Management Assessment
Mobile & Offer Compliance
Micro Sites
Management &
Head
Hunters CRM & Onboarding Reporting
Referral
Social Tracking
Recruiting
Campaigns Source
& Events Reporting
Military & Passive
Diversity Candidates Internal
College ??? Mobility??
8 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

9. Recruiting Marketing
Attract Engage
Attract talent directly to you Engage and capture talent inside and out
Job Boards
Social Re-marketing
Sourcing/referral Job Campaigns Talent Community
Aggregators
Sourcing
Tools
Smart Job Customized Landing Career Site
Mobile &
Publishing/feeds Pages Optimization
Micro Sites
Head
Hunters CRM Referral
Search Engine Social Tracking
Optimization Recruiting Social Matcher Mobile Career Site
Campaigns Source
& Events Reporting
Military & Passive
Diversity Candidates Internal
College ??? Mobility??
9 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

10. Recruiting Execution
Attract Engage Select
Attract talent directly to you Engage and capture talent inside and out Select the best faster and easier
Social Re-marketing
Sourcing/referral Campaigns Talent Community Internal Mobility Team-based Recruiting
Applicant
Screening &
Smart Job Customized Landing Career Site Assessment
Competency-based
Publishing/feeds Pages Optimization Social Selection Interviewing
Compliance &
Reporting
Search Engine
Optimization Social Matcher Mobile Career Site Simplified UI Mobile Approvals
Recruiting Dashboard & Analytics
10 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

11. ATTRACT

12. Attract Candidates – Think Automation
Search
Engines
Social
Networks
Jobs Job Job View
Join Talent
Community
Apply In ATS
Aggregators
Major Job
Boards
Recruiting Analytics
Niche Job
Boards
12 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

13. Attract Candidates – SEO Fun Stats
The following stats are the number of searches per month on Google
Recruitment Jobs Government Jobs
Job 3.4 Million
226 Million 13.6 Million
At Home Job
1.8 Million
Teaching Jobs
Bank Jobs 1.5 Million
1.8 Million Medical Jobs
1.5 Million
Denver Jobs Denver IT Jobs
165,000 165,000 Denver Health Jobs
6,600
Mobile Device
Denver Jobs
33,100 Denver Nurse Jobs
Hospital Jobs in Denver 2,400
2,900
13 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

14. Attract Candidates – SEO
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15. Measuring SEO Success
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16. Attract Candidates – Social - Facebook
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17. Attract Candidates – Social - Twitter
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18. Attract Candidates – Social - LinkedIn
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19. Attract Candidates – Social - Pinterest
19 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

20. Social Stats
Visits: Apply: Interview: Hires:
109,707 23,548 737 81
Apply/Hire: 268
Visits: Apply: Interview: Hires:
48,397 3,799 265 121
Apply/Hire: 31
20 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

21. Attract Candidates – Job Aggregators
21 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

22. Measuring Job Aggregators
Organic Listings
Apply
Source Engine Visits Subscribes Completes Qualifieds Interviews Hires
Indeed 680,478 54,367 60,921 7,723 1,477 813
Healthcare Jobs ON Display 26,151 5,704 7,351 900 164 94
SimplyHired 37,324 743 1,054 220 55 34
Hospital Dream Jobs 4,242 907 1,006 133 31 20
PPC Listings Applies Cost Cost
Per Source Per
Apply Per
Source Engine Hire
Visits Cost Visit Hire
Subscribes Completes Qualifieds Interviews Hires
Indeed PPC 84
408,200 375,292.98 $
29,693 28,689$ 1,100.57
.92 2,671 719 341
Simply Hired PPC 78,294
59 3,574
64,572.06 $ 3,335$ 1,132.84
.82 645 115 57
AllHealthJobs PPC 3,678
33 432
8,770.12 $ 526
2.38 $ 113
548.13 26 16
JobsOnline PPC 12,778
64 976
5,601.91 $ 895
.44 $ 102
400.14 35 14
22 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

23. Attract Candidates – Job Boards
23 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

24. Attract Candidates – Niche Job Boards
24 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

25. Measuring Job Boards
Major Job Boards
Applies Cost Cost
Per Source PerApply Per
Source Engine Visits Subscribes Completes Qualifieds Interviews
Hire Cost Visit Hire Hires
The Ladders 15,146 43,999.55 $
697 1,935 2.91 $ 5,499.941,860
5,573 67 8
Dice 1,229 10,534.63 $
444 341 8.57 $ 3,511.54 350
1,332 34 3
CareerBuilder 1,023 32,923.08 $
0 213 32.18 417
$ .00 79 11 0
HotJobs 169
0 .00 68
$ .00 $48 .00 3 0 0
Niche Job Boards
Applies Cost Cost
Per Source Per Apply Per
Source Engine Visits Subscribes
Hire Cost Completes Hire
Visit Qualifieds Interviews Hires
SnagAJob 17,569 50,093.52 $
131 6,200 6,146
2.85 $ 1,065.82 476 94 47
NSLPN 2,413
59 837
213.20 $ 1,002
.09 $ 12.54 156 31 17
Absolutely Health Care 2,963
25 166
1,340.08 $ .45 $ 294
111.67 87 15 12
AllHealthcareJobs 3,580
106 856
.00 $ .00 1,057 .00
$ 142 18 10
25 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

26. Novo Nordisk Case Study - MSL Campaign
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27. Novo Nordisk Case Study - Initial Results
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28. Novo Nordisk Case Study - Sample Data on Hires
and Qualified Candidates
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29. Novo Nordisk Case Study - Revised Plan Based on
Previous Data
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30. ENGAGE

31. Engage – Career Sites
31 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

32. Engage – Career Sites – What Not To Do
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33. Engage – Career Sites
Passives
Jobs
Jobs Campus
Jobs
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34. Engage – Career Sites
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35. Engage – Career Sites
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36. Engage – Career Sites
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37. Engage – Career Sites
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38. Engage – Mobile
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39. Engage – Mobile
Front of Card Back of Card
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40. Engage – Mobile Analytics
• Taco Bell – 36% of candidates visit via Mobile
• Who gets the most candidates via mobile? 4 out of the top 6 are in Healthcare
• Major Healthcare Provider – 22 hires over 6 months via mobile – 50% of hires
were Nurses!
• Mobile provides some of the lowest Applications Per Hire ratios at 14 apps/hire
• Top 5 most visited clients by candidates via mobile devices…
1. Healthcare
2. Manufacturing
3. Retail
4. Financial Services/Insurance
5. Pharma/Biotech
40 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

41. Engage – Mobile Analytics
41 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

42. Engage – Why A Talent Community
Applicant Tracking System
Career
Apply Process Applicants Hires
Site
Non-
Passives = Drop Offs Moved To
Hired =
92% Lost = 50% HRIS
Dead
100 8 4
42 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

43. Engage – Why A Talent Community
Applicant Tracking System
Career
Apply Process Applicants Hires
Site
Talent Community
Drop Off’s Non-Hired Employee
Passives Captured Are Recycled Referral &
Captured (Sourced & (Future Apply &
Remarketed) Viral)
Mobility
Passive Capture Rates
Increased Viral Referrals
Increase Re-Apply Rates
43 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

44. Engage –Talent Community Automates Marketing
Job Agent Email Sent To A Candidate
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45. Engage –Talent Community Automates Marketing
Recruiter Alert Email
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46. Engage – Talent Community Aging
Category Apply Starts % > 1 Day % > 30 Days % > 90 Days
Business M anagement 521 48% 31% 18%
Chemist 242 40% 29% 15%
Clinical Studies 3,797 44% 28% 16%
College Programs 261 23% 15% 9%
Communications and PR 421 19% 12% 8%
Customer Patient Services 7,017 39% 25% 13%
Education and Training 1,509 50% 32% 20%
Engineering 18,056 48% 32% 19%
Environmental, Health & Safety 290 25% 21% 14%
Facilities 920 19% 12% 7%
Finance 2,722 29% 19% 11%
46 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

47. Engage – Talent Pipelines
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48. Engage – Talent Community Member Map
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49. Engage – Talent Community Referrals
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50. Measure

51. Measure Everything
Social Job Sites Sourcing Career Site
Search
Recruiting Marketing ATS Recruiting Metrics
Platform
• Brand/Visitor Traffic
• Campaigns/Activity
• Converts/Captures
• Cost Per Apply/Hire
• Time To Fill/Quality
Campaigns • Key Perf Indicators
Referrals Events Mobile Internal
51 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

52. Measure – Full Line of Sight Analytics
Applies Cost Cost
Apply Apply Per Source Per Per
Source Type Visits Subscribes Starts Completes Qualifieds Interviews Offers Hires Hire Cost Visit Hire
Alumni 826 34 145 525 203 19 7 5 105 .00 $ .00 $ .00
ATS Prospecting 397 19 27 161 96 15 5 3 54 .00 $ .00 $ .00
Blogs 54,793 4,721 5,619 3,210 668 69 17 13 247 3,679.11 $ .07 $ 283.01
Career Site 74,269 4,784 2,326 4,379 917 85 18 12 365 .00 $ .00 $ .00
Career Site Services 1,388 40 70 636 151 16 3 2 318 .00 $ .00 $ .00
Custom Campaigns 33,490 869 1,092 1,570 517 143 37 22 71 .00 $ .00 $ .00
Direct 565,831 26,041 43,013 44,795 10,905 2,248 606 459 98 .00 $ .00 $ .00
Email 1,356,387 14,871 172,192 88,428 13,015 1,664 316 238 372 .00 $ .00 $ .00
Employee Referral Marketing 3,552 20 87 373 118 8 4 4 93 .00 $ .00 $ .00
Events 6,822 329 252 377 99 23 15 8 47 .00 $ .00 $ .00
Imported TC Member 0 2,016 108 3,467 999 88 17 16 217 .00 $ .00 $ .00
Industry Groups 3,347 94 86 283 103 2 0 0 0 7,329.36 $ 2.19 $ .00
Job Aggregator 811,758 41,215 62,695 73,437 16,792 1,038 187 155 474 .00 $ .00 $ .00
Job Boards - Major 17,637 2,572 4,250 7,370 2,292 112 13 11 670 87,457.25 $ 4.96 $ 7,950.66
Job Boards - Niche 206,432 29,429 39,008 21,082 1,995 203 34 29 727 49,828.60 $ .24 $ 1,718.23
Monster 71,037 2,406 2,964 3,943 560 48 8 8 493 283,696.41 $ 3.99 $35,462.05
Other 162,931 20,556 25,462 8,034 898 165 29 24 335 .00 $ .00 $ .00
Pay-Per-Click 25,033 812 1,495 2,958 724 68 12 9 329 50,582.31 $ 2.02 $ 5,620.26
RSS 17,679 300 649 839 178 21 7 4 210 .00 $ .00 $ .00
Search Engine 783,394 12,333 15,306 21,409 4,105 528 140 118 181 .00 $ .00 $ .00
Social Network 771,440 175,461 286,143 280,951 39,541 4,968 735 613 458 1,460,445.66 $ 1.89 $ 2,382.46
Sourcing 379 13 9 6 4 2 1 1 6 .00 $ .00 $ .00
TOTAL 4,972,249 338,986 663,065 568,334 94,894 11,534 2,211 1,754 324 1,943,018.71 $ .39 $ 1,107.76
52 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

53. Measure – Sourcing Mix
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54. Measure – Sourcing Funnel
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55. Measure – Source Stacked Trend
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56. Measure – Source Stacked Trend
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57. Measure – Media Dashboard
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58. Measure – Candidate Drop Off Report
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59. What’s Next

60. Big Trends Online
Big Data
Socialize Everything
Explosion Of Apps
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61. Example of Big Data
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62. Example of Big Data
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63. Social Media Spam
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64. Thought Social Recruiting Was This
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65. It’s More Like This
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66. How Do You Know Who To Talk To?
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67. Everyone Is Giving Off Social Signals
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68. Social Signals
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69. Social Signals
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70. Social Signals
New Relationships
That = Movement
New Skills That I
Care About
Events & Groups
That I Might
Historical Attend
References, Title
Locations That =
Change
Relo Possibility
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71. Social Signals
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72. Social Alerting
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73. Using Social Registration
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74. Why Social Registration?
Profile Relationships
- Work History (Now & Future)
- Title
- Location
- Education Updates
(Comments, Posts)
CRM Communication
(Notes, History, etc.) (Life Long Link)
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75. Social Alerting
Candidate
email@email.com
Phone: 555-222-3333
Title: Web Developer
Company: ABC Company Social
Signals
Agents Source Apply
High Pot: YES Call: NOW
Call: 3 Months
Profile Update
New Friend: “Just Interviewed”
“Hate Boss”
Or
Recruiter
Recommendation
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76. Moving to API’s
Mobile
Jobs2web
ATS CRM
API’s
Social
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77. Mobile Support With Talent Community API
Jobs2web
API’s
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78. iPad App To Access Talent Community
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79. Tom Steele
tsteele@successfactors.com
952-697-2938
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