Running head: UNIT TWO ASSIGNMENT 1 UNIT TWO ASSIGNMENT 10 Unit Two Assignment – Critical Analysis Learner Name Kaplan University GM500-01: Management Theories and Practices I January 24, 2017 Unit Two Assignment – Critical Analysis Introduction The objective or purpose of studying and analyzing a case study and applying learning lessons from the text is to maximize learning and develop key managerial skills. Case studies provide information to the reader about real life business situations, and provides examples of how these situations are managed by real organizations. Case studies also allow you to practice management skills by putting yourself in a decision maker’s position and analyzing real life business situations facing actual managers in the workplace. If you have ever tried to learn a new concept, then you know that knowing is different from doing. Although the material presented during class will provide me with key theoretical concepts and tools of strategy, they will not give me an opportunity to actually develop some of those skills myself. Case studies allow me to practice analytical skills by forcing me to think through real life business scenarios, draw conclusions, and then justify why I have reached those conclusions. When drawing conclusions, it is likely that I will make decisions by identifying a specific course of action for an organization to take. In doing this, I will also have to consider alternative courses of action, evaluate those alternatives, and then select the most appropriate. This would also include justifying why this is the most appropriate course of action for an organization to take. Therefore, by analyzing case studies, I learn how to use the analytical and problem solving skills I have learned about to solve real life business situations. Problem For unit two, I was tasked with analyzing a case study; “We want more guitars!” (Daft, 2014, p. 132). This case study follows an employee of Fletcher Guitars, Adam Wainwright, in his assignment to increase the production of guitars at a guitar manufacturing company in Valencia, Spain; Guitarras Dominguez. Adam is frustrated by the slow production rates at Guitarras Dominguez. Vincent Fletcher, who is Adam’s boss and CEO of Fletcher Guitars, convinces Adam to talk to the owner of Guitarras Dominguez; Salvador Dominguez. Adam shows Salvador the solutions he has come up with to increase production, but Salvador refuses to even consider them because in his culture, quality is more important than quantity. In this case study, the problem is that Adam is too focused on production and profit to understand the importance of craftsmanship and production of quality products in Spanish culture. Although Adam has some rational concerns regarding production rates, he is not conside ...

1. Running head: UNIT TWO ASSIGNMENT
1
UNIT TWO ASSIGNMENT
10
Unit Two Assignment – Critical Analysis
Learner Name
Kaplan University
GM500-01: Management Theories and Practices I
January 24, 2017
Unit Two Assignment – Critical Analysis
Introduction
The objective or purpose of studying and analyzing a case study
and applying learning lessons from the text is to maximize
learning and develop key managerial skills. Case studies
provide information to the reader about real life business
situations, and provides examples of how these situations are
managed by real organizations. Case studies also allow you to
practice management skills by putting yourself in a decision
maker’s position and analyzing real life business situations
facing actual managers in the workplace.

2. If you have ever tried to learn a new concept, then you know
that knowing is different from doing. Although the material
presented during class will provide me with key theoretical
concepts and tools of strategy, they will not give me an
opportunity to actually develop some of those skills myself.
Case studies allow me to practice analytical skills by forcing me
to think through real life business scenarios, draw conclusions,
and then justify why I have reached those conclusions. When
drawing conclusions, it is likely that I will make decisions by
identifying a specific course of action for an organization to
take. In doing this, I will also have to consider alternative
courses of action, evaluate those alternatives, and then select
the most appropriate. This would also include justifying why
this is the most appropriate course of action for an organization
to take. Therefore, by analyzing case studies, I learn how to use
the analytical and problem solving skills I have learned about to
solve real life business situations.
Problem
For unit two, I was tasked with analyzing a case study; “We
want more guitars!” (Daft, 2014, p. 132). This case study
follows an employee of Fletcher Guitars, Adam Wainwright, in
his assignment to increase the production of guitars at a guitar
manufacturing company in Valencia, Spain; Guitarras
Dominguez. Adam is frustrated by the slow production rates at
Guitarras Dominguez. Vincent Fletcher, who is Adam’s boss
and CEO of Fletcher Guitars, convinces Adam to talk to the
owner of Guitarras Dominguez; Salvador Dominguez. Adam
shows Salvador the solutions he has come up with to increase
production, but Salvador refuses to even consider them because
in his culture, quality is more important than quantity.
In this case study, the problem is that Adam is too focused
on production and profit to understand the importance of
craftsmanship and production of quality products in Spanish
culture. Although Adam has some rational concerns regarding
production rates, he is not considering the Spanish culture when
asking Salvador to increase production by sacrificing

3. craftsmanship and quality products.
In any business, without both productivity and craftsmanship, a
company could not survive. In this case study, Salvador comes
from a corporate culture that values higher quality products
over production rates. If an organization values good
craftsmanship and creates higher quality products, but has slow
or bad productivity, this can lead to negative consequences,
including lower profits and worker morale.
For example, when an organization has a widespread
productivity problem, leaders may respond by firing or laying
off workers. Although this doesn't do much to improve
productivity, it does cut labor costs. However, the employees
that are left often suffer from low morale based on fear of
losing their own jobs.
On the other hand, Adam comes from a corporate culture that
values productivity and profits over craftsmanship and quality.
If you work for an organization that values high profits and
productivity, but they produce low quality products, this can
also lead to negative consequences because the products either
fail or do not perform as promised, causing customers to stop
buying the products. This approach may be profitable in the
short-run, but the success is difficult to sustain over the long-
term given the loss in customers. Therefore, there has to be a
balance so that you do not sacrifice quality for quantity, or vice
versa.
Different people see problems in a different way because of
cultural differences. According to Daft (2014, p. 118), the
culture of a nation includes the shared knowledge, beliefs, and
values among members of a society. This includes common
types of behavior and certain ways of thinking. The culture of
an organization is greatly impacted by the external environment
(Daft, 2014, p. 83).
For example, the French have differences in business etiquette
when conducting business face-to-face. According to Zaptor-
Peljan (2013, p. 49), Americans tend to work nonstop and see
money as an end in itself. Therefore, while an American may

4. strive to be the first to produce a gadget or to be the top
salesman for his organization in a given year, a Frenchman
would find those same goals to be mindless because they come
from a corporate culture that values helping others and being
kind rather than self-enhancement and gratification.
Therefore, it is essential for managers, such as Adam, to learn
about internal corporate cultures to adjust to the constant
change in the global economy. The internal culture should
encompass what it takes to succeed in the environment. For
example, Salvador’s external corporate culture values
craftsmanship, so the internal corporate culture should
encourage higher quality products. If Adam wants his
organization to succeed in the context of a global economy, then
he must learn from areas of communication, collaboration, and
cultural leadership because the internal environment must fit the
needs of the external environment and strategy of the company
(Daft, 2014, p. 83).
Analysis
In order to enhance my cultural literacy in professional
settings to identify and manage cultural differences, I must
realize that the values and behaviors that typically govern how
business is done in America does not always translate to the rest
of the world, and my way may not always be the best way.
According to Daft (2014, p. 118), ethnocentrism is the tendency
of people to view their own culture as superior and to disregard
other cultural values. One way that I can overcome my own
ethnocentric tendencies is to understand and appreciate
differences in social values.
For example, according to Exhibit 4.7 (Daft, p. 121), Denmark
values future orientation. This means that Denmark encourages
and rewards future oriented behaviors such as long term
planning, investing in the future, and delaying gratification
(Daft, 2014, p. 120). Therefore, when dealing with potential
corporate partners in Denmark, it is important to remember to
emphasize working for long term success rather than instant

5. gratification, and to be flexible and adaptive.
Integration
According to my results on the “Rate Your Global
Management Potential” (Daft, 2014, p. 130), in which I scored a
62, I have the potential to develop global management skills but
may lack skills in certain areas, such as foreign experience.
Although I feel that my basic management skills are advancing
throughout the course, I still have much to learn about global
management. Global leadership is about managing a business
across international borders where there are different cultural,
economic, and legal systems. It’s about knowing how to operate
in different environments trying to achieve a common goal.
According to Cohen (2010, p. 3), “global leadership
development must be driven by an organization’s business
strategy… acquisition of a true global mindset enables
leadership effectiveness in a global capacity.” In order to
integrate people working in a global team environment I must
have a global mindset. According to Cohen (2010, p. 6), there
are five critical global leadership skills that I must possess in
order to integrate people working in a global team environment;
(1) think globally; (2) appreciate cultural diversity; (3) develop
technological savvy; (4) build partnerships and alliances; and
(5) share leadership. These skills are in addition to those
typically associated with overall general leadership skills, such
as human, technical, and conceptual skills. Therefore, I will
apply the knowledge I have learned about global leadership to
develop a global mindset in order to integrate people working in
a global team environment.
Conclusion
To be successful in business internationally you must
understand the role of culture. Whatever area you are operating
in, cultural differences will have a direct impact on your
organization’s success. You can build international
competencies by improving your knowledge of international
cultural differences in business. This will enable you to gain a
competitive advantage and succeed in the long-term.

6. In order to compete in the context of a global economy, an
effective manager must learn from areas of communication,
collaboration, and cultural leadership. The culture of an
organization shapes how a manager deals with external
environments, whereas the internal environment must fit the
needs of the external environment and strategy of the company
(Daft, 2014, p. 83). It is essential for managers to learn about
internal corporate cultures to adjust to the constant change in
the global economy. The internal culture should encompass
what it takes to succeed in the environment.
I believe that corporate culture significantly affects
employee attitude, and thereby impacts turnover rates. Ethical
leadership, as well as interpersonal or human management
skills, play an important role in creating a corporate culture that
has low turnover rates. According to Lam, Loi, Chan, and Liu
(2016, p. 283), “employees are less likely to exit when they
have the opportunity to voice their ideas.” In other words,
when employees are able to express their opinions and ideas
within an organization, they are inclined to view themselves as
valued members of the team because their inputs are part of the
decision-making process. “When employees believe that their
organizations value them, they are more likely to reciprocate by
offering the organization greater commitment.” (Lam, Loi,
Chan, & Liu, 2016, p. 283).
According to Lam, Loi, Chan, and Liu’s study (2016, p. 291),
ethical leadership increases employee sharing of ideas and
reduces turnover rates. Therefore, by creating a business whose
first priority is ethical leadership rather than profits, you are
inadvertently creating an organization that fosters social
responsibility. In addition, by promoting interpersonal or human
management skills within leadership roles, you are encouraging
employee commitment to the organization and decreasing
turnover rates.
Part of creating a great corporate culture is through moral
responsibility and shared values of honesty and integrity.
According to Dempsey (2015, p. 319), there are certain

7. corporate values that will promote wrongdoings by members.
For example, an organization that values dishonesty and high
sales over customer service and ethics promotes a culture that is
all about profit and less about customer satisfaction.
Additionally, those who participated in the wrongdoing will
receive some degree of moral responsibility for their actions.
“This is because, by sharing a culture together organization
members support and facilitate each other's actions, so making
each complicit in what the other does.” (Dempsey, 2015, p.
319). In other words, if you play a part in creating and
maintaining a corporate culture that pressures people into
engaging in morally objectionable behavior, each of you
becomes equally responsible for the outcome of those actions.
A great example of this is a culture that focuses too much on
profits and bonuses rather than the interests of the customers.
Therefore, it is important to create a corporate culture that
promotes shared values of honesty, integrity, and moral
responsibility. You can do this by creating a business whose
first priority is ethical leadership and social responsibility
rather than just one that focusses on profits and the bottom-line.
It is also important to create a corporate culture that embraces
cultural differences through professional development in
communication, collaboration, and cultural leadership. These
are all key learning lessons that I will take from this
assignment.
References
Cohen, S. L. (2010). Effective global leadership requires a
global mindset. Industrial and Commercial Training, 42(1), 3-
10. doi:http://dx.doi.org/10.1108/00197851011013652
Daft, R. L. (2014). Management (11th ed.). Mason, OH: South-
Western, Cengage Learning.
Dempsey, J. (2015). Moral responsibility, shared values, and
corporate culture. Business Ethics Quarterly, 25(3), 319-340.
doi:10.1017/beq.2015.31.
Lam, L. W., Loi, R., Chan, K. W., & Liu, Y. (2016). Voice

8. more and stay longer: How ethical leaders influence employee
voice and exit intentions. Business Ethics Quarterly, 26(3), 277-
300. doi:10.1017/beq.2016.30.
Zaptor-Peljan, J. (2013). Business etiquette in Poland,
Germany, France and China: An intercultural approach. Global
Management Journal, 5(1/2), 46-52.
GM500: Grading Rubric
Unit 2 Assignment 1: Critical Analysis (Paper)
Areas to be evaluated
Points Earned
Possible Points
Title Page
5
Introduction
– What is the objective or purpose in studying and analyzing a
case study and applying learning lessons from the text?
-What might you learn?
10
Problem
-Identify the problem(s) in the situational context.
-Why do different people see problems in a different way?
Explain and give examples.
20
Analysis
-Draw insights gained from the GLOBE Project Values
Dimensions (Daft, 2014, pp. 120-121) as you describe how you
can enhance your cultural literacy in professional settings to

9. identify and manage cultural differences.
20
Integration
-Evaluate how your management skills are advancing and how
you will apply your knowledge to integrate people working in a
global team environment. Apply knowledge gained in the “Rate
your Global Management Potential” (Daft, 2014, p. 130).
20
Conclusion
-Summarize key learning lessons that you will take from this
assignment.
10
References Page
-Cite at least 2peer-reviewed, academic journal articles outside
our course materials (Virtual Library)
-Cite and reference per the APA 6th edition
(apastyle.org)
5
Paper Length: Write 4 pages, double spaced, not including the
title page and reference page = 1200 words
5
Writing Style: Appearance, Spelling, Grammar, Organization,
Clarity, Originality, and APA 6th Edition Format & Style
20
LATE Paper Deduction
-X
Total Points Earned
115

10. MGT201: Marketing Management
Semester 1st, 2017-18
Assignment No: 2: Project Writing
Submission Date by students: Before the end ofWeek- 12th
Place of Submission: Students Grade Centre
Weight: 10 Marks
The Walt Disney Company is one of the world’s leading
producers and providers of entertainment and information. Walt
Disney Company decided to start its operation in Saudi Arabia
with a theme Park named as Disney Land. The Company hired
you as Marketing Manager of Saudi Arabian Region.
Assignment Objectives & Requirements:
1. To Market the Disney Land in Kingdom of Saudi Arabia, you
have to wite:
a. Introduction about Disney Land business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. Develop a Marketing Plan for Disney Land in Saudi Arabia.
3. Identify its Micro and Macro Environment
4. Define SWOT analysis to Disney Land.

11. 5. Analyze the industry by applying Porters Five Forces
6. How Disney will establish, develop, and enhance mutually
beneficial relationships with customers?
7. How will you plan for marketing Research and maintenance
of the customer information?
8. For managing brands what resources you will use?
9. How will you create value propositions to meet the
requirements of target customers?
10. What procedures and strategies will you follow use when
making pricing decisions?
11. Categorize marketing and advertising strategy and method.
12. Describe what are the ethics and laws within your Disney
Land.
13. Conclude your report.
Assignment Workload:
· This assignment is an individual assignment.
· The word count for this assignment should be between 2500 to
3000 words.
Assignment Regulations:
· All students are encouraged to use their own words.
· Student must apply Harvard Referencing Style within their
reports.
· Student is allowed to cite 10% from the word limit (3000 word
limit means 300 words can be cited).

12. · A mark of zero will be given for any submission that includes
copying from other resource without referencing it.