Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Global CEO-survey-KeyFindings-Jan15 anz
1. 4
52%
PwC’s 18th Annual
Global CEO Survey
Key findings – what Australian CEOs are telling us
69%
38% 43%
67%
83%
92%
see global economic
growth improving
feel very confident about
their own organisation’s
ability to grow
believe business performance has
been enhanced from talent diversity
and inclusiveness
Cultural diversity and experience
will become paramount to capture
opportunities abroad
More than half
are collaborating with
new partners to build
and strengthen
innovation capabilities
see digital technologies
creating value for
internal and external
collaboration
Domestically, the landscape will change
see China as the top destination
for off-shore growth
55%plan to increase
headcount
40%are looking to
complete a
domestic M&A
New alliances will be made…
62% will enter into a new joint venture
or strategic alliance
Tax reform plays a vital role in
encouraging innovation, as well as
helping foster economic growth
CEOs said government’s attempts at
achieving an internationally competitive
tax system were ineffective