Running head: CLOTHING STORE 1 CLOTHING STORE 21 MKT 321 Professor: Arthur Allaway Meiqi Liu Oct 25th, 2018 Clothing Store A clothing store could be a good choice epecially an all men wear store. This is in line with the location of the university of pennyslavia nearby at Chestnut street and New York law school near the locations and giving consideration to the male students who study there would be a good divergence because in comparison to women clothing lines the mens wear stores are fewer. Consideration may also be given to people that work around there or live in this street, however, for most of the working class male individuals they will be likely to shop at My Suit store or Men’s Wearhouse on chestnut street in philadelphia and the numerous men stores in NewYork like Franklin St clothing store. So, the kind of clothes that would be stocked will be mainly for the young generation of males who live, work or go to the high school and universities. Considering their age bracket, they will consist of mostly teenagers and young adults so the stock will consist of: Sportwear and athletic clothing: the targeted population is likely to venture into sporting activities so the store will have a section for sportwear for all kinds of sporting activities like football, hockey, netball, handball,rugby, legball, baseball, karate and judo wear, ballet dancing suits, ice skating suits, cheerleading costumes for both the male cheerleaders and the manicans. Accessories in this section may include balls, bats and other required materials for the games. Swimwear for men: the swimwear section will consist of outfits that will be worn to the pool or beach by the men and they will come in different textures and designs to suit their preferences for both sporting and pleasurable swimming. Other accessories may be included in this section like plastic balls and other swim playing items. Casual clothing for men: this will include shirts, t-shirts and slacks and jeans which is expected the daily dress code for the target population. These will be a must have and will be changed according to the seasons and brands that are trending but must be there at all times. Accessories here may include hats and men’s jewellery. Coats, jackets and vests: this section will include all items that will help keep the population warm from jackets of different textures and designs to coats both fur and normal to vests and other accessories like scarfs, marvins . Shoes: this section will cover all the shoes that are required for all occassions by the population from sneakers to official shoes, to custom made shoes, to rubbershoes, to open shoes and even boots. Accessories here include socks. Undergarments will also be included in the store to complete the other outfits. The supplies for these will be made from the industries that manufacture these clothes in the United States and beyond through online orders and deliveries and physical co.

1. Running head: CLOTHING STORE
1
CLOTHING STORE
21
MKT 321
Professor: Arthur Allaway
Meiqi Liu
Oct 25th, 2018
Clothing Store
A clothing store could be a good choice epecially an all men
wear store. This is in line with the location of the university of
pennyslavia nearby at Chestnut street and New York law school
near the locations and giving consideration to the male students
who study there would be a good divergence because in

2. comparison to women clothing lines the mens wear stores are
fewer. Consideration may also be given to people that work
around there or live in this street, however, for most of the
working class male individuals they will be likely to shop at
My Suit store or Men’s Wearhouse on chestnut street in
philadelphia and the numerous men stores in NewYork like
Franklin St clothing store. So, the kind of clothes that would be
stocked will be mainly for the young generation of males who
live, work or go to the high school and universities. Considering
their age bracket, they will consist of mostly teenagers and
young adults so the stock will consist of:
Sportwear and athletic clothing: the targeted population is
likely to venture into sporting activities so the store will have a
section for sportwear for all kinds of sporting activities like
football, hockey, netball, handball,rugby, legball, baseball,
karate and judo wear, ballet dancing suits, ice skating suits,
cheerleading costumes for both the male cheerleaders and the
manicans. Accessories in this section may include balls, bats
and other required materials for the games.
Swimwear for men: the swimwear section will consist of outfits
that will be worn to the pool or beach by the men and they will
come in different textures and designs to suit their preferences
for both sporting and pleasurable swimming. Other accessories
may be included in this section like plastic balls and other swim
playing items.
Casual clothing for men: this will include shirts, t-shirts and
slacks and jeans which is expected the daily dress code for the
target population. These will be a must have and will be
changed according to the seasons and brands that are trending
but must be there at all times. Accessories here may include
hats and men’s jewellery.
Coats, jackets and vests: this section will include all items that
will help keep the population warm from jackets of different
textures and designs to coats both fur and normal to vests and
other accessories like scarfs, marvins .
Shoes: this section will cover all the shoes that are required for

3. all occassions by the population from sneakers to official shoes,
to custom made shoes, to rubbershoes, to open shoes and even
boots. Accessories here include socks.
Undergarments will also be included in the store to complete
the other outfits.
The supplies for these will be made from the industries that
manufacture these clothes in the United States and beyond
through online orders and deliveries and physical contact and
site visiting to select the best outfits from the given varieties
and they may include Club Sofware Inc, Postskriptum GMBH,
EArugby Euclide Arridor, Adrenaline Junky, Oasis Shirts, Oak
Brand and Alanic Wholesale.
The store will be meant for teenegers and young adults, as
earlier mentioned, who range fom ages fifteen to thirty five
although people from other age brackets other than the expected
will not be restricted to shop in the store as well. These
according to EASI are the bulk of the population and hence the
shop is expected to cater for their needs. It will thus outsource
trends and current styles prefferable to this population bracket
through random and periodic researches as well as social media
platforms and chief informant interviews with people from both
the target population and designers as well as fashion projection
statictics so as to be sure to store clothes that will be relevant in
the period when they will be needed. From statictics its also
clear that most of these people will be employed by the time
they hit fifteen years and if not the income from their parents
will be enough to cater for shopping of clothes and other
accessories. The store will thus target people earning from more
than fifteen thousand U.S. dollars to about 99,999 U.S. dollars
because people earning above that may prefer to shop on more
exotic stores in America or elsewhere according to their
preferences or may want custom made designs which our store
can maybe only deliver on order as the target group will most
preferably go with the design at the time.
The preferences of the store are also anchored on hobbies and
lifestyles of the population which is most likely a free spirited

4. attitudes and hence an easy to go outfit for the repeated
movement required and adventurous momentum.
People of this age bracket are not likely to be stuck to one
place but to move around, socialize, go on hikes and wild
adventures, travel the world as well as research and do other
educational activities as required and in this event their clothing
needs will not be uptight and official to potray and image of
seriousness unlike their adult counterparts and hence more
casual, adventurous and flirty wear sometimes will be more
appropriate.
They are also not bound by rules and dress codes and they may
like to show their masculinity through outfits that are a little
radical like think tops, tight jeans and other outfits as they deem
fit and hence they will be given the wide range of outfits to
select from. Other trends that may be thrown in from time to
time will factor religion and special holiday outfits like
haloween and christmas as per the recommended trends.
Statement outfits may also be factored in like gay dressing code
.
According to the USA basic statictics an american male is likely
to spend time as follows:
ACTIVITIES
WEEKDAY(HOURS)
WEEKEND(HOURS)
SLEEP
8.6
10.9
EDUCATION
6.8
1.1
MEDIA/COMMUNICATION
2.3
4.3
LEISURE
3.1
2.8

5. GROOMING
0.9
0.9
WORKING
0.5
0.3
0THERS (INCLUDING RELIGIOUS)
1.8
2.1
Source: US statistics bureau.
This schedule helps us see what activities they engage in and
hence speculate what outfit they are likely to wear and they are
basically casual and sport wear unless they have special
occasions like costume parties or other adventures. The store
will however go a step further and provide customized outfits
according to the demand whereby the customers will be required
to explain exactly what they need and if it is not in the store it
will be brought on order; the price range will also be revisited
so the store is friendly to pockets of its target population.
VARIABLES THAT WILL BE CONSIDERED WHEN
CHOOSING A LOCATION.
The two locations selected are:
Walnut street Philadelphia
And Franklin Street New York.
Having the best location for the business may be perhaps the
most important thing in starting a business as the location will
determine a lot of other things. The locations that I have
selected depicts a lot of attractive behavior that makes it stand
out over the other and some of those are:
DEMOGRAPHICS:
Socioeconomic characteristics of a population expressed
statistically, such as age, sex, education level, income level,
marital status, occupation, religion, birth rate, death rate,

6. average size of a family, average age at marriage (Carlton,
1979). Demographics are various traits that can be used to
determine product preferences or buying behaviors of
consumers. The demographic factors of a population are very
important in starting a business. Some of the factors that are
considered include:
CULTURE:
Various families will want their members to dress in a certain
way as per there cultural orientations or family beliefs and
traditions. This is because people in a family are always
expected to live in conformity with the family expectations and
hence expecting them to do otherwise may be detrimental to
your business. (Lipke, 2011) In New York however this trends
are lost in the diversity that emerges from having a mixed
population and they somehow tend to be synced into a trend that
every young teenager will want to conform to. For the target
population, for example unless preservative religious, they will
tend to lean on to the everyday trend of jeans and t-shirts, shirts
and shorts, vests and other easy to wear accessories and those
are the ones that will be a must have for the store. However
proper attention will be paid not to ignore the minority groups
but they will be stocked in lesser numbers. This lifestyle of
New York teenagers will hence give the business a proper
chance of prosperity in comparison to Philadelphia. Some of the
trends like the Jason Scott cloth line have however tried to sync
this cultures with trends so as to bring out custom made fashion
that is themed with culture yet it has a modern touch to it,
stocking of this collection and distributing it to customers that
need it may also go a long step in covering the culture gap
especially in New York. The distribution of cultures is as shown
below: (source: EASI 2010)

7. New York Philadelphia
HOUSEHOLDS BY RACE
White
48,009 2793
Black
2,449 275
Asian
21,487 642
American Indian and Alaska Native
119 4
Other Race
1,724 44
Two or More Races
1,745 113
AGE:
Age is also a huge factor in determining the products that
should be sold. Given that the targeted population is young
adults and teenagers, they should thus ensure that the business
is located in a place that can ensure the population is reached
(Cecily, 2007) From the statistics below, there is a clear
indication of more teenagers and young adults being located in
New York city as compared to Philadelphia and hence making
the target number increase and enhancing suitability of the store
in that location
New York Philadelphia
Male Population By Age
Median Age
35.4 28.6
Aged 0 to 5 Years
4,329 53
Aged 6 to 11 Years
3,083 20
Aged 12 to17 Years

8. 2,667 12
Aged 18 to 24 Years
8,578 1144
Aged 25 to 34 Years
20,402 1374
Aged 35 to 44 Years
14,107 346
Aged 45 to 54 Years
10,169 212
Aged 55 to 64 Years
7,949 163
Aged 65 to 74 Years
4,378 79
Aged 75 to 84 Years
2,689 43
Aged 85 Years and Older
936 12
Source: EASI 2010
INCOME:
Income is also a huge determinant of the business whereby the
stores that are put up should consider the average earnings of
the population for instance: people with income of more than
15000 US dollars will be likely to subscribe to discounts and
sometimes wholesaling prices that show them to an extent that
you care for their spending capabilities (Sullivan, 1983)
Philadelphia
New York
Families By Income
Less than $15,000
91
11302

9. $15,000 to $24,999
5
5642
$25,000 to $34,999
2
4707
$35,000 to $49,999
4
5755
$50,000 to $74,999
75
9304
$75,000 to $99,999
84
6748
$100,000 to $124,999
150
5630
$125,000 to $149,999
62
4092
$150,000 to $199,999

10. 27
6267
$200,000 and Over
107
16086
Source EASI 2010
From the income information above for the two locations it is
thus clear that the store is better off located in New York as
there is a higher potential for shopping expenditures among the
male teenagers and young adults due to the higher income rate.
EDUCATION LEVEL:
Education level is a very important aspect in determining the
location of a business. This is in the fact that through education
conservative fashion norms are able to be dispelled and hence
creating room for diversity and embracing of trends and cultures
present in other population.
It is through education that people are able to decide
consciously on what to wear and for what occasion. (Wilson,
2010) Education has also led to the establishment of brands and
fashion statements that run most of the lifestyles of teenagers in
the recent years. Education as a variable, when comparisons are
run between Philadelphia and New York emerges strongly. This
is because first we look at the number of individuals who are
enrolled in school of the age bracket in our target population
and New York is leading with high school and university
students having a very high number. This then means that they
will be pushed to shop more often at the store to keep pace with
the trends of their peers and hence putting the location at a
better position. Also the students that have attained
qualifications higher than high school are many and hence they
are more likely to be attracted to the fashion trend that the store
is offering. Some other things that make education determinant

11. is the infusion of culture into modern day fashion whereby
educated people will be able to understand that they can
embrace their religious or other cultural beliefs without
jeopardizing their trends and fashion statements and since that
is also part of the customized themes the store is championing
for then more opportunities will lie in New York more that
Philadelphia.
DETAILEDEDUCATIONCHARACTERISTICS New
York Philadelphia
Education Enrollment (Pop 3+)
Education, Enrolled School (Pop 3+)
32,488
3412
Education Male, Enrolled School (Pop 3+)
15,921
1566
Education Female, Enrolled School (Pop 3+)
16,567
1846
Enrolled Public School
14,947
807
Enrolled Private School
17,541
2605
Enrolled Public Preprimary
542
0
Enrolled Private Preprimary
1,904
0
Enrolled Public Kindergarten
1,289
0
Enrolled Private Kindergarten

12. 290
0
Enrolled Public Grades 1-4
2,966
15
Enrolled Private Grades 1-4
947
0
Enrolled Public Grades 5-8
2,897
0
Enrolled Private Grades 5-8
820
9
Enrolled Public Grades 9-12
2,888
59
Enrolled Private Grades 9-12
928
28
Enrolled Public Undergraduate College
3,282
477
Enrolled Private Undergraduate College
7,164
1216
Enrolled Public Graduate or Professional School
1,083
256
Enrolled Private Graduate or Professional School
5,488
1352
Not Enrolled in School
124,144
3938

13. Source: EASI 2010
TECHNOLOGICAL ADVANCEMENT
The targeted group is also known for their advancement and
hence constant use of technology based purchases and hence to
meet their demands better a technological department should be
set up so that they are covered and their shopping desires are
met adequately. Technology can also be used in the marketing
strategies as well as intertwined with various products through
promotions so as to attract more customer base.(Carlton, 2015)
This will thus require choosing the site that has access to basic
amenities like WIFI connections and other technology
equipment. Technological advancements are quite well
distributed because of the internet availability in almost all
parts of the United States. However, embracing of the same may
differ from Philadelphia to New York whereby more teenagers
will be likely to use this technology to make purchases
considering their levels of education and their employment
prevalence where most of them are working and may not have
enough time to spare for shopping and other leisure activities.
COMPETITORS
The location also largely depends on the competitors in the area
from the data availed, it is clear that there are a lot of clothing
stores in Philadelphia and some even in walnut street and the
neighboring chestnut street but that is not a factor that should
restrict placement of the store in the area.
Here there are a number of other factors that have to be
considered that will come in handy to enable the shop to stand
out and some major ones are that men in some cases are
criticized on their shopping and grooming desires and hence
may feel a little off going to stores that are unisex in trading,
also they may feel less comfortable picking out some fashion
attires that are considered not right by more aged populations
and hence the store will offer them a unique comfort. A place of
their own where they can feel accepted and shop without being
limited or criticized for their choices. (Elizabeth, 2018).
Other competitors that should be put in check are the online,

14. regional and national brands that may be willing to deliver
brands to the door step and this can be done by making sure you
capture at least most of the varieties and provide delivery at no
fee as the residents will mostly order from nearby as well as put
up posters and advertisements that will attract them for they
will be convinced to get the same products but at a cheaper rate.
Identifying gaps in the market may also be very important as
this will help know what exactly can be introduced that will
give your business an edge above the rest of the competitors and
hence give it a good head start and a chance to grow fast. If
comparisons are run between Philadelphia and New York in
terms of competition, New York will pose a great risk to the
business, one of competition rather than cooperation between
businesses because of the huge number of businesses dealing in
clothing and even more specifically male clothing. However, the
business can always create new strategies to ensure its survival
and growth. This will be done by the strategies as named above
and more as deemed fit to make the business thrive.
Philadelphia may however offer a more smother road for
survival as there are not as many businesses and the competitors
may be able to cooperate given their numbers.
Another aspect of competition that is likely to cause a turmoil
though and that makes New York more preferable is the market
and demand whereby even if Philadelphia has fewer businesses
the market is also a little bit limited and this may result in
competition unlike in New York where there are very many
residents and hence there is a chance for more customers and
hence comparatively fair business competition and uniqueness
will be able to easily shift focus to the business.
CONVENIENCE FOR THE CUSTOMER.
Businesses pride themselves in satisfying customer demands.
This is in so many areas like the basic interaction between the
sales representatives and the customers whereby all the
customers will be assured to leave the store happy with the
services (Schememer, 1982). for this to be rolled on, the store
will most preferably have only male attendants of the same age

15. bracket as the clients as they are likely to understand each other
better. Convenience will also be offered in the availability of
parking space in or near the store premises so the customers do
not have to pay heavy levies to park their vehicles and hence
they will be attracted to the store. Lastly convenience will be
offered by proper addressing of customer issues whereby the
store will be on the forefront to help customers sort out issues
inside and outside the store that are related to the business so
that they can cultivate a trusting and friendly environment to
ensure customers feel more comfortable to shop at their store
since all their needs are catered for and hence they feel
appreciated (Bartik2012).
Convenience to the customers can be assured anywhere in the
two locations as a site will be looked for that satisfies all the
business needs as stipulated above. However it may be more
expensive in New York that Philadelphia to guard and assure
parking spots or solve customer issues outside the working
premises because of the huge number of customers expected to
visit and also other matters that are intertwined with the law
that may require to be sorted differently like parking levies or
the picking of normal trends and transforming them into codes
for different cartel groups and other criminal related activities.
GOOD SITES
The location of the business is also dependent on the site where
the business is to be located in that the area has to be in a place
where it is easily accessible to the target group and offers
convenience of shopping and maximum value to both the
customers and the business owner. It should be in an area that
allows for expansion and should be not encompassed with high
levies and taxes. Other consideration include that the area
should be checked if it qualifies for more funding from
governments or if it can attract investors if any are needed as
well so as to ensure proper location without necessarily
outstretching funds and hence costing other items on the budget
(Bartik, 2012).

16. Philadelphia, PA
New York, NY
United States
Unemployment Rate
6.90%
5.10%
5.20%
Recent Job Growth
2.19%
2.96%
1.59%
Future Job Growth
37.47%
40.82%
37.98%
Sales Taxes
8.00%
8.88%
6.00%
Income Taxes
7.00%
10.04%
4.60%
Income per Cap.
$22,542
$32,459
$28,555
Household Income
$37,460
$52,737
$53,482
Family Median Income
$46,470
$58,368
$65,443

17. Source : EASI 2010
The data above for instance shows us the trends in growth and
other dimensions that should be properly considered before the
business is set up. Taxes for example are higher in New York
than in Philadelphia but still the income per capita remains very
high in New York as well as the household income and the
projections for future growth also hold more potential for New
Yorkers hence it may be a good idea to locate the business in
the place where there is assurance of growth as this will only
increase the income base and hence the customer base for the
business.
SECURITY
If the area is insecure; goods will be stolen and insurance will
be reluctant to insure the shop. This will then cost the business
to a large extent. Selection of location should therefore take
focus on the security of the area for both the business and the
customers that will be visiting the store (Kent, 1979). The data
below significantly shows why New York could be a more
preferably location for the business as it is relatively safer from
crimes that are likely to pose security problems to the business.
Philadelphia, PA
New York, NY
Violent Crime
90.5
55.3
Property Crime
48.7
25.9
Source: EASI 2010
LOCAL LABOR:

18. POPULATION BY OCCUPATION
Philadelphia, PA
New York, NY
Management, business, finance
11.92%
23.23%
Engineering, computers, science
4.55%
11.95%
Community, social services
2.67%
0.69%
Legal
1.84%
5.88%
Education, library
6.09%
8.24%
Arts, design, media, sports, entertainment
2.04%
4.10%
Healthcare practitioners and technology
6.78%
14.20%
Healthcare support
4.28%
0.49%
Firefighters, law enforcement
3.73%
0.80%
Food preparation, serving
6.45%
0.59%

19. Building maintenance
4.81%
2.24%
Personal care
4.54%
3.40%
Sales, office, administrative support
24.15%
18.29%
Farming, fishing, forestry
0.09%
0.21%
Construction, extraction, maintenance/repair
5.49%
0.64%
Production, transportation, material moving
10.57%
5.05%
Source: EASI 2010
From the above statistics, two things can be derived; first is that
there are quite a number of people in jobs that do not require
specific dress code. Most of the young generation is likely to be
concentrated in jobs like art and design, media, sports and
entertainment as well as sales as these do not require the
expertise higher than what they study as they work and hence
they will be a more likelihood of customers to the store as
compared to official clothing for that age bracket. Secondly,
acquiring labor will not be a big issue because the likelihood of
finding people with expertise to work in the store is quite high
and especially in New York.
Some of the popular competitors in the selected location will
be: Steven Alan cooperation, Jason Scott, Alter and Pops
popular clothing.
STEVEN ALAN
Opening his first New York Cityretail store and showroom in

20. 1994 with works from other designers around the globe, by
1999 Alan he started off in his personal ventures with designs
that include his now-signature "Reverse Seam" button-down,
chinos, and cotton dresses in colorful plaids, stripes and
chambray. After that it opened 6 more brands with one in
Southern California and San Francisco Hayes Valley on
November 11, 2011. Alan has also designed collections for
Urban Outfitters, Union, Keds , and a collection of khakis and
sportswear for Dockers. However there are reports of a down
sprawl as they are selling shares to bedrock manufacturing and
has reduced its retail footprint to the East Coast. He has worked
on redistributing brands like M.Carter that was founded in 2003
and twenty more known designers with products like clothes for
both men and women, shoes, bags and other accessories (Wilson
2010).
JASON SCOTT.
The three-year-old business of basic brands includes a
collection of designs in a number of clothing designs like t-
shirts, Henley, cardigans, sweatshirts, pants and shorts. The
founder Jason Mandler, a Chicago native believed in the
potential that New York held and since then has had no regrets.
In its first weeks of launching it had gained popularity from its
well thought of fabric choices from Peru like the nickel buttons
,hand –dipped dyes, luxurious fabrics and blended fabrics that
made it a preferable destination for passers-by and other
customers alike. Of interest also was the motivation behind the
owner which was that he didn’t quite seem to find the exact
thing he was looking for at the stores he visited (Wilson, 2010).
His customer base is majorly young adults in their twenties to
thirties and his prices range from sixty five dollars to
sometimes 200 dollars per piece and he has collections of
products like bomber jackets with Italian leather sleeves and
knits using alpaca cashmere and light weight garment. Future
projection for thus business show higher returns from having
other activities like whiskey tasting expeditions and magazine
forums (Peter, 2013)

21. POPS POPULAR COLLECTION
This is also one of the major stores in franklin street that has
gained popularity from its customer base for selling quality
products at a reasonable price and with excellent customer
experience whereby even when the staff is stretched thin they
try their best to give each customer proper attention and they
are more patient with their customers as well as making sure
they are all satisfied (Harris, 2014).
FRANKLIN ST CLOTHING STORE.
It is perhaps the biggest competition the store will get as it is an
already branded store offering almost all the products the
business is looking to sell and many more like :children's
clothing, apparel printing, men's clothing, jewelry, shoes,
sporting goods, men's formal wear, fashion accessories among
others. Located in the heart of Pella, Franklin Street Clothing is
a well-known clothing store that offers customers a place to
find everyday staples and timeless fashion pieces. Founded by
Mike Schuring in 1980, the store sells quality merchandise to
customers across the map (Allen, 2013).
ANALYSING THE SUITABLE TRADE AREA
FRANKLIN STREET: NEW YORK.
Research shows that New York especially over the past few
years has been a great destination because; “You’ll find an
array of Empire State advantages: tax-based incentives,
resources and training for entrepreneurs and businesses looking
to go global, industry/university partnerships fostering the
development of innovative technologies and products, and the
financial support needed to help businesses grow.”(Wilson,
2010) All this are very good incentives as they will help foster
faster growth and expansion of the new businesses to ventures
that are not even attainable on its own.
New York is also going through a phase where the garment
industry after being down for a few decades is looking to be
forwarded as an agenda that will maximize profits for the
economy. This is in line with the introduction of the industries
at Sunset Park that have a range of industries that produce

22. various fabric items for the demands of the American
population (Lipke, 2011)
This then assures the people in this business that the raw
materials needed for their retail business will be supplied at a
cheaper rate and will also be produced closer to the market and
hence there will be a higher cost reduction due to reduced cost
of transportation. The same also has significantly reduce costs
of clothing items as they will now be able to compete with the
other retailers that always acquire the products from the areas
where they are being produced at a cheaper rate and hence give
the business the convenience it needs to compete with other
business in the city and elsewhere.
WALNUT STREET PHILADELPHIA.
Walnut Street located in Philadelphia also has its own
challenges as well as opportunities. Recent analysts have come
up with ideals that make it but good and bad for business. Being
a tourist street and a stretch of four blocks, the area has had a
shift from adverse expenditure by the customers to a more
conservative life (Elizabeth, 2018). This may be the reason for
the closing down of major cloth stores and other businesses in
the area. The people that are likely to shop there have moved to
a life that is defined, according to them:
· Convenience
· Culture
· Wellness
· Sustainability
The people do not just popularize over expenditure rather than
getting value for their money. There has also been a problem
with renting whereby most of the spaces are rented out by
private owners who are not bound by state laws and hence the
terms and conditions are set up by individuals who may tend to
be corny and greedy at times. Apart from that the rent value has
increased from 90 US dollars to 170 US dollars. These and other
factors hence make the area less attractive to the business.
Other things that are being analyzed critically are the legal
procedures that are required in the business which include:

23. NAMING THE BUSINESS;
Care should be taken not to violate other businesses trademarks
and known brands as this may create confusion or even lead to
legal issues as the two businesses should be distinct from each
other. This however can be done through websites or hiring of
professionals to run through the process and come up with
better naming formats (Allen, 2013).
LICENSES AND PERMITS
This is also a very important aspect to consider as at the very
least you will be required to get an Employment Identification
Number and a license to collect taxes from clients and this may
be difficult to obtain but is doable through the OPAL website
(Linda, 2002). Depending on the details of your business, other
permits or licenses may also be necessary. For example, you
may need to obtain a certificate of occupancy from a local
building department in relation to the building where your store
is located (Peter, 2013).
LEASING SPACE
For retail businesses, location is of essence as convenience for
the customer is paramount to maximize customer traffic. It is
sometimes worthwhile to spend time physically in areas you
think might work for your store. By doing this direct
observations will be able to give you clues that may not be
stipulated online or by the landlords of the area (Cecily, 2007).
This will also help speculate the demographic features of the
area and shopping patterns so that you can decide on the time to
open the business and other details that may affect the business
in one way or the.
After locating the area you are interested in you may also like
to find out details like disaster statistics of the area as well as
responsiveness of the local governments and the land lords to
problems that may arise through conducting surveys and other
necessary research online or through face to face interactions
with the residents and other business owners in the area (Harris
2002). While at it you can also look into the other challenges

24. that the business is likely to face and how best they can be
resolved in that part of town. When reaching the point of
signing a commercial lease, several key elements to keep in
mind are:
· exactly what space is covered by the lease
· how long a time period it will cover
· what are the starting and ending dates
· what are the renewal options
· is there any right to expand
INSURANCE.
In the clothing business, there are a lot of risks that may need to
be insured but the most common ones are:
· Injuries to customers or damages to their property while they
are on the premises, and
· Damage to business property through fire, theft, or other
causes.
For potential injuries to customers, you should obtain a good
general liability policy that will protect you from customers
who slip and fall or suffer other personal injuries at your place
of business (Mc Fadden, 1978)
For potential damage to your business property, make sure that
you have coverage for all property of any importance, such as
building fixtures, furniture, equipment, personal property used
in the business like books and computer discs, and certainly
important in a retail store inventory (Mc Fadden, 1978)
EMPLOYEES
Most clothing stores have employees and, in many cases, there
can be relatively frequent turnover, particularly among the sales
staff (Kent 1979). You should inform yourself about basic
employment law issues such as illegal discrimination, workers
compensation, and how to handle the hiring process (Sulivan,
1983). With regard to hiring in particular, learn how to:
· create a useful job application that does not include illegal
questions
· check references or make other pre-employment inquiries --

25. again without violating privacy laws or otherwise seeking
illegal information, and
· Ask interview questions that are both useful and legally
permissible.
CONCLUSION
There are a number of emerging trends in the lifestyles of
American teenagers and families at large and some of these are:
· American families consist of parents and an average of one to
three children
· In most cases both parents do have a job
· There are more single parents as a result of the rampant
divorce cases and sometimes individuals are likely to be
married more than once.
· Children are most likely to gain independence from their
parents as soon as high school and college and hence they
mostly live alone
· Parents/adults are rarely dependent on their teenage children
· Weekdays are mostly used for official duties and hence other
leisure activities take place during the weekend like grooming,
sporting activities among others.
This kind of lifestyle, hence, gives a teenage boy or young adult
who are the targeted population a chance to express themselves
fully through fashion and to embrace any statements they may
deem fit. An all-male store is thus likely to thrive better in an
environment with such kind of people. Both locations could
have had such potential because they were both located not very
far away from universities and high schools. Other factors
however floored Philadelphia. This thus brings out clearly the
point that location of a business is not dependent on one factor
but is an intertwinement of many factors which are then
weighed properly before a decision is made. These should
however be based on the facts on the ground as well as
observation and research to ensure that a starting business

26. thrives and grows in its area of specification as planned on by
the owners or founders.
References
Delorme Street Atlas USA 2007, Toggle Measure Tool.
Retrieved 2007-12-20.
Harris, Linda JK. "Philadelphia Shopping District Gets Messy
Makeover.", The Philadelphia Inquirer, July 31, 2002. Accessed
December 16, 2007. "Walking Down The 1700 Block Of Walnut
Street, A Visitor Might Conclude That The City's Premier
Shopping District Has Hit On Hard Times."
Hall, Cecily. "The WWD List: Streets of Cash; the Most
Expensive Retail Streets by Rent per Square Foot in North
America.", Women's Wear Daily, October 13, 2005. Accessed
December 16, 2007. "*12 Walnut Street, Philadelphia Rent Per
Square Foot: $90 Walnut Street Is Home To Rittenhouse Row..."
Van Allen, Peter. "Walnut Street Retail Is Hot, Report Says".
Philadelphia Business Journal. Retrieved 15 November 2013.
Eric Wilson, September 1, 2010, Fast Forward for Strides in
Khaki New York Times
David Lipke, April 29, 2011, Steven Alan Sells Minority Stake,
Women's Wear Daily"The Real History Of America's Most
Authentic Fake Brand". Inc.Com. 2017-03-31. Retrieved 2017-
01-
1982. Tax Capacity of the Fifty States: Methodology and
Estimates Wash, DC: U.S. Government Printing Office.
Technical Report M-134
Alexander Grant and Company. A Study of Business Climates
of the States. Paper prepared for the Conference of State
Manufacturers' Associations. Chicago, IL.

27. Carlton, D. 1979. “Why New Firms Locate Where They Do: An
Econometric Model,” In Interregional Movements and Regional
Growth Edited by: Wheaton, W. 13–50. Washington, DC: Urban
Institute.
Carlton, D. 1983. “The Location and Employment Choices of
New Firms: An Econometric Model with Discrete and
Continuous Endogenous Variables,” Review of Economics and
Statistics, 65: 440–449.
Halstead, Kent D. 1978. Tax Wealth in Fifty States Washington,
DC: U.S. Government Printing Office.
Halstead, Kent D. 1979. 1977 Supplement Washington, DC:
U.S. Government Printing Office..
Lerman, S. 1979. “Neighborhood Choice and Transportation
Services,”.” In The Economics of Neighborhood Edited by:
Segal, D. 83–118. New York: Academic Press.
McFadden, D. 1974. “Conditional Logit Analysis of Qualitative
Choice Behavior,”.” In Frontiers in Econometrics Edited by:
Zarembka, P. 105–142. New York: Academic Press.
McFadden, D. 1978a. “Cost, Revenue, and Profit Functions,”.”
In Production Economics: A Dual Approach to Theory and
Applications Edited by: McFadden, D. and Fuss, M. Vol. 1, 3–
109. Amsterdam: North-Holland..
McFadden, D. 1978b. “Modelling the Choice of Residential
Location,”.”. In Spatial Interaction Theory and Residential
Location,” Edited by: Karlqvist, A. 75–96. Amsterdam: North-
Holland..
McKee-Berger-Mansueto, Inc. 1979. Design Cost File: 1979
Composite Prices New York: Van Nostrand.

28. Plant, T. and Pluta, J. 1983. “Business Climate, Taxes and
Expenditures, and State Industrial Growth in the United States,”
Southern Economic Journal, 50: 99–119.
Schmenner, R. 1982. Making Business Location Decisions
Englewood Cliffs, NJ: Prentice-Hall..
Sullivan, D. and Newman, R. 1983. “Econometric Analysis of
Business Tax Impacts on Industrial Location: What Do We
Know, and How Do We Know It?” Miami University (Ohio),
Dept, of Economics.. working paper
Tax Foundation. 1979. Facts and Figures on Government
Finance Washington, DC: Tax Foundation, Inc..
U.S. Dept, of Commerce, Bureau of the Census. 1972. 1970
Census of Population Washington, DC: U.S. Government
Printing Office..
U.S. Dept, of the Interior, Bureau of Land Management. 1973.
Public Land Statistics, 1972 Washington, DC: U.S. Government
Printing Office..
U.S. Dept, of Labor, Bureau of Labor Statistics. 1979. Directory
of National Unions and Employee Associations, 1977
Washington, DC: U.S. Government Printing Office..
U.S. Dept., of Labor, Bureau of Labor Statistics. 1972–1977.
Analysis of Work Stoppages Washington, DC: U.S. Government
Printing Office..
U.S. Dept., of Transportation. 1973. “Highway and Rail Miles
by State,”.”. In The Immovable Feast: A Series of Papers
Examining the Growing Crisis in Rural Transportation
Washington, DC: U.S. Government Printing Office. Senate
Agriculture and Forestry Committee