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Text book: Policy Practice and Digital Science, Integrating Complex Systems, Social Simulation and Public Administration in Policy Research. Volume 10, Marijn Janssen MariaA.Wimmer Ameneh Deljoo Editors, (2015) Please review the chapter 1. List the topics that you have identified in the chapter and a define why you think that they are important. 500 words and cite all references using APA format. .

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Testing Methodology Policy and Procedure (individual submission) Research and document preferred testing methodologies for: EMR, Mobile Apps, Patient Care devices, External websites, SDLC (hint: vulnerability scanning, penetration testing, medical device scanning, static code analysis, dynamic code analysis, etc.). Research and document preferred remediation cycles for the in scope systems (hint: HIPAA, PCI, FERPA) Research and document preferred reporting cycles / methods for the in scope systems (hint: vulnerability metrics, such as CVSS, NVD). Note: Still follow APA for this assignment, which may not be appropriate in an organization. .

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Testing should include—at a minimum—unit, integration, and system testing. Regression testing is highly encouraged. Include your results from additional types of testing, including network-readiness testing, volume testing, recovery testing, penetration testing, hardware-certification testing, migration testing, and ready-for-use testing. Each test case should include (at a minimum) the following information: Objective of test case Setup procedure Expected results Procedure for executing test case Results .

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"Testing Access Control" Discuss the purpose of the security development life cycle and how it is used for testing security systems. Using the Internet, find two to three tools that could be used to conduct a vulnerability assessment. Please include the web URL and share with your classmates. Are paid tools more effective than open-source tools? How does someone determine the best tool to use for an assessment? Justify your answers. Additional post options: Should a company conduct their own pentest or should they pay to have an outside company conduct the tests? Justify your answer. .

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Test Your Innovation IQ Holly Green, Contributor Original Source Everyone knows that innovation means coming up with the next great idea in your industry, right? Actually, there’s a lot more to it than that. Test your ability to separate innovation fact from fiction by answering the following questions true or false: 1. Innovation is the act of coming up with new and creative ideas. 2. Innovation is a random process. 3. Innovation is the exclusive realm of a few naturally talented people. 4. The biggest obstacle to innovation is a lack of organizational resources and know-how. 5. The most important type of innovation involves bringing new products and services to market. 6. Teaching employees to think creatively will guarantee innovation. 7. The most powerful way to trigger your brain is to simply ask it a question. 8. Most companies pursue incremental rather than disruptive innovation. 9. Most companies are not structured to innovate. 10. Listening to your customers is a great way to innovate. Answers: 1. False. In business, innovation is the act of applying knowledge, new or old, to the creation of new processes, products, and services that have value for at least one of your stakeholder groups. The key word here is applying. Generating creative ideas is certainly part of the process. But in order to produce true innovation, you have to actually do something different that has value. 2. False. Innovation is a discipline that can (and should) be planned, measured, and managed. If left to chance, it won’t happen. 3. False. Everyone has the power to innovate by letting their brain wander, explore, connect, and see the world differently. The problem is that we’re all running so fast that we fail to make time for the activities that allow our brains to see patterns and make connections. Such as pausing and wondering….what if? 4. False. In most organizations, the biggest obstacle to innovation is what people already know to be true about their customers, markets, and business. Whenever you’re absolutely, positively sure you’re right, any chance at meaningful innovation goes out the window. https://www.forbes.com/sites/work-in-progress/2011/12/06/test-your-innovation-iq/#3133e7f0395b 5. False. It’s certainly important to bring new products and services to market. But the most important form of innovation, and the #1 challenge for today’s business leaders may really be reinventing the way we manage ourselves and our companies. 6. False. New ideas are a dime a dozen. The hard part is turning those ideas into new products and services that customers value and are willing to pay for -- a process that requires knowledge about what your customers want and need, coupled with implementation. 7. True. Ask a question and the brain responds instinctually to get closure. The key with innovation is to ask questions that open people to possibilities, new ways of looking at the same data, and new interpre.

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testicular torsion Population most affected (ex: Older Adults, Middle Adults, Young Adults, Teenagers, Child, Infants) Age related milestone for your chosen population Socio-Demographic/Risk factors for getting the disease/condition Impact on QOL Current/new/recent research/EBP that will benefit/support this patient with the specific disease (If there are none please state so) Recommendation for treatment or Gold standards for treatment if any (can be tied into the current research as above) (If there are no gold standards then please state so, but there should be some recommendations) Please tell what/how you (speak in the first person) as the FNP caring for this patient with this specific disease can make a difference in his/her care and incorporate patient care/self-help teaching that can help him/her minimize disease symptoms. Red flags for this condition (what specific S/S require urgent/ER care) or when should you refer patient to specialist. references .

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Test the application in the Android Phone Emulator.Cre.docx

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Tesla Motors' strategy was no secret: in 2006 the chairman and CEO, Elon Musk, announced: So, in short, the master plan is: Build a sports car. Use that money to build an affordable car. Use that money to build an even more affordable car. While doing above, also provide zero emission electric power generation options. Don't tell anyone.1 The remarkable thing was that by 2015, Tesla had kept to that strategy and executed it almost flawlessly. Phase 1 (“Build a sports car”) was realized with the launch of its Roadster in 2007. Phase 2 (“Use that money to build an affordable car”) began in 2013 with the launch of the Model S. The acclaim that greeted both cars had propelled Tesla's reputation and its share price. Since its initial public offering in June 2010, Tesla's share price had followed an upward trajectory. On June 12, 2015, Tesla's stock market value was $31.7 billion. By comparison, Fiat Chrysler was valued at $20.5 billion despite that fact that Fiat Chrysler would sell about 2.5 million cars in 2015 against Tesla's 55,000. The optimism that supported Tesla's valuation reflected the company's remarkable achievements during its short history and investors' faith in the ability of Elon Musk to realize his vision “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”2 Indeed, Musk's vision for Tesla extended beyond revolutionizing the automobile industry: Tesla's battery technology would also provide an energy storage system that would change “the fundamental energy infrastructure of the world.” A central issue in the debate over the appropriate market valuation of Tesla was whether Tesla should be valued as an automobile company or as a technology company. In practice, these two issues could not be separated: Tesla's principal source of revenue would be its cars, but realizing the expectations of earnings growth that were implicit in Tesla's share price required Tesla to maintain technological leadership in electric vehicles. Given that Tesla's rivals were some of the world's largest industrial companies—Toyota, General Motors, Ford, Volkswagen, and Renault–Nissan, to name a few—this was a daunting prospect. Electric Cars The 21st century saw the Second Coming of electric cars. Electric cars and buses were popular during the 1890s and 1900s, but by the 1920s they had been largely displaced by the internal combustion engine. Most of the world's leading automobile companies had been undertaking research into electric cars since the 1960s, including developing electric “concept cars.” In the early 1990s, several automakers introduced electric vehicles to California in response to pressure from the California Air Resources Board. However, the first commercially successful electric cars were hybrid electric vehicles (HEVs). Sales of HEVs in the US grew from 9,350 in 2000 to 352,862 in 2007. By far the most successful HEV, both in the US and globally, was the .

Tesla Motors strategy was no secret in 2006 the chairman and CEO.docx

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Tesla Motors Inc. SWOT Analysis Strengths -The quality of Tesla electric cars on the market can compete with the likes of BMW and Mercedes -Brand Equity -Product Quality -Eco-friendly Product Line -Tesla Superchargers are much faster than other charging stations. It covered most regions in the U.S and had made Tesla a feasible option for its consumers, -The showroom technique of selling cars appeals to consumers Weaknesses -Tesla is not able to produce enough to meet consumers demand. Compare to other companies with more capital. -Batteries are inefficient regarding mileage and the cost associated with producing the battery. – Limited variety is provided for consumers. -The selling price is very high. -Majority of production is in the U.S. Shipping cost is high to deliver vehicles around the world. Opportunities -Oil is becoming more scarce and expensive; there will be high demand for electric cars. - Increase Market Share through High-Growth EV Industry. -Demand for electric cars is growing -Solar power technology is advancing -More low priced models to tap into the rising middle-class market. -Autonomous driving technology has become popular, and Tesla has plans to release fully autonomous vehicles. Threats -Tesla is facing intense competition from luxury and environment-friendly brands. - Tesla has a premium image, and it will take time to break this image and bring affordable vehicles to consumers. Which will be an excellent way to reduce the competitive threat. -Legal and regulatory troubles can be costly and can lead to an increase in costs. Tesla operates in many countries and subject to legal and political regulation in those markets. -People do not want to deal with charging and the amount of time it takes and they believe charges do not give much mileage -Tesla is always the subject of unfair scrutiny. January 1, 2015. Elon Musk, chief executive officer (CEO) of Tesla is taking it easy on this New Year’s Day. While having his coffee, he scrolls through some recent issues of The Wall Street Journal on his iPad. A headline from one current story jumps out at him, “Gasoline prices have declined for 88 consecutive days, the longest streak of falling prices on record.”1 The slide in gas prices, which began in September 2014, also happened to coincide with the slide in Tesla Motors (TSLA) stock. With increasing oil, and therefore gas, prices, people had an incentive for purchasing electric cars. Now with gas prices drop- ping, the incentive to buy would decrease, and the demand for the product would probably drop. This was one of the challenges facing Musk on this New Year’s Day. Tesla was confronting increasing competition and economic headwinds that were likely going to lower the demand for electric cars. At the same time, Tesla needed to ramp up production volume to drive down per-vehicle costs. Musk is a serial entrepreneur longing to leave a legacy, and he believes that Tesla just might be th.

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Tesla SolarCity CaseFIN 440 Executive Summary Tesla’s CEO, Elon Musk, has declared the intention to acquire SolarCity. SolarCity is a solar company that was founded by Peter and Lyndon Rive in 2006. During times where, fossil fuel prices are spiraling and the desire for clean energy is increasing, the company became the number-one solar panel installer in the United States. Its long-term financing agreements with customers also provides recurring revenue for this company. SolarCity had a five-year compounded annual growth rate of 62.25 percent. Despite these facts, the company has never had a profitable year. It is important to note that the firm has become dependent on large amounts of debt to finance its large capital expenditures. On the other hand, analysts believe that SolarCity will finally become profitable in 2017. With the acquisition of SolarCity, both Tesla and SolarCity would increase their profits significantly and experience significant cost synergies. At present, Tesla specializes in designing, manufacturing, and selling electric cars. The acquisition of SolarCity could provide Tesla with a realistic opportunity to expand its market share, increase operational efficiency, and access cheaper financing. Tesla’s CEO, Elon Musk believes that he can increase SolarCity’s operating margin to make it valuable, even though he is unsure about the fair purchase price. However, Tesla’s investors may not agree with the acquisition of SolarCity. SolarCity is unstable and unprofitable. Tesla is also experiencing cash and profitability issues and may not be able to sustain another risky company. The first step in determining if this acquisition would be beneficial is to conduct a valuation on SolarCity and determine what a fair purchase price would be. Analysis The markets for solar power and automotive industries are characterized by high level of competition, as the large-scale companies must sustain their market size. This explain the reason why SolarCity has required lots of financial supports to gain and maintain competitiveness. Tesla’s CEO, Elon Musk, has noticed the long-term growth opportunities for SolarCity, especially, because of the expected growth in demand for the Tesla model 3 and the proposed partnership with SolarCity to launch Gigafactory. Acquiring with SolarCity can play a significant role in helping to reduce Tesla’s operating costs and increase the revenue. On the other hand, this acquisition would also influence economies of scale. It will provide a suitable stage for SolarCity products and enable Tesla to upsurge its production capacity. This merger and acquisition aims to eliminate the overhead expenses and improve efficiency, service delivery, and customers’ satisfaction. It will allow Tesla to downsize and focus on the key business activities. This deal could enable SolarCity to reduce the level of debt comparing to the other competitors in the industry. SolarCity’s recent poor financial performance .

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Test one, sp12 True/False Indicate whether the statement is true or false. ____ 1. Humans are essentially social beings. ____ 2. America is so powerful that it doesn’t need the support of other nations. ____ 3. Unlike other aspects of society, like the economy, the media have not become truly global in nature. ____ 4. The most widely accepted definitions of sociology as a discipline are those that are narrow and focused. ____ 5. When we ask psychologists to help us understand the behavior of Eric Harris and Dylan Klebold, who murdered 13 people and injured 24 more at Columbine High School in 1999, we are using our sociological imaginations. ____ 6. If a sociologist attempts to study whether men are really less emotional than women, she is taking the role of the social analyst, rather than the everyday actor. ____ 7. The poem “The Blind Men and the Elephant” suggests that there is only one correct approach to understanding social life. ____ 8. Conflict theory uses a dynamic model of historical change that presents change as constant, ongoing, and inevitable. ____ 9. W. E. B. Du Bois became so disillusioned with the United States that he voluntarily exiled himself to Ghana near the end of his life. ____ 10. Thomas Kuhn, a philosopher of science, argues that truth is relative, in that it is dependent on the paradigm through which one understands the world. ____ 11. You are about to do a series of interviews about drug abuse and academic performance. In order to make people feel more comfortable, you tell them that these interviews are about student satisfaction with the university and have them sign a form showing that they’ve willingly agreed to participate. You have the informed consent of your research subjects. ____ 12. The order in which a questionnaire asks about different issues cannot affect the way people respond. ____ 13. Codes of ethics in the social sciences provide very strict guidelines for researchers to follow. ____ 14. Market research is probably the most common use of sociological methods for nonacademic purposes. ____ 15. Marxists are among the strongest supporters of value-free sociology. Multiple Choice Identify the choice that best completes the statement or answers the question. ____ 16. Sociologists observe society: a. by studying the various parts of a society and the ways they interact and influence each other b. by studying the shape and boundaries of society as a whole c. by studying society as if it were a concrete object, in the same way that a geologist studies rocks d. by utilizing the preconceptions, assumptions, and beliefs that come from living in a society e. through the use of special scientific tools that allow unmediated access to the very heart of society ____ 17. Even though a small number of people have been academically trained as sociologists, we all can be described as “natural sociologists” because: a. we are born with certain skills .

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TERRORIST RISING 3 Terrorist Rising Columbia Southern University Running head: TERRORIST RISING 1 Specific Goal: I will show how I will be a resource to help save thousands of people in an attack. Introduction I. Summarize the attack and establish resources and support a. Transport victims to medical facilities b. Avoid having an EMS that is not prepared for a mass attack (Sollid, et al., 2011) c. Determine the needs of the injured and send them to correct facility II. Establish a framework for recovery. a. Determine what facility the initial casualties will be sent to. b. Where will the casualties be buried (Commonweal, 2001) Thesis When terrorist attack a populated area; emergency responders can be used successfully. Body I. What assets will be needed to penetrate ground zero? a. Establishing an incident command center to inventory all resources b. Create a plan to enter the structure without harming anyone II. Part of the structure is ablaze as well as neighboring areas a. Method of getting emergency vehicles in to put out the fires b. Protecting the team and equipment that will be sent in III. After parts of the area are becoming secure SWAT and EMS will be sent in. a. Timeline of the deployment of the teams is critical to save lives III. How does the media alerts terrorists? a. Using the media to assist us instead of allowing them to be a hindrance b. Not allowing the media to magnify the terrorist propaganda (Biernatzki, 2002) IV. Once the entire location has become secure rescue and recovery efforts become vital. a. Tending to the wounded and setting up temporary treatment locations b. Local physicians and nurses can be called out as volunteers (Silverman, 2001) V. Evacuate all remaining visitors, employees, players, etc. a. Setting up evacuation routes and methods of transportation b. Being sure not to tamper any evidence on the crime scene in the process VI. Determining the temporary placement of remaining causalities. a. Utilizing all nearby hospitals, clinics, and urgent care facilities b. Alerting all Oakland metropolitan morticians, examiners, forensics, etc. to assist VII. Since an attack of this level can occur; react to this incident to be proactive for the next. a. Create a large scale Emergency Action Plan b. Preventative measures to alert the authorities of possible attacks c. Planning the long road of recovery from the attack (Lenain, 2002) Conclusion I. I intend to establish the methods for a successful halt the attack, rescue survivors, recovery the causalities, and restore the city. a. Determining the method to breach the structure b. Taking control of the area, removing people, and tending to all that need help c. Planning the road to recovery References Biernatzki, W. E. (2002). II. Mass media: collaborators with terrorists? Communication Research Trends, 21(1), 5+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA130933224&v=2.1&u=oran95108&it=r&p=AONE&sw=w&asid=30edb27ab50e78.

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Test one, sp12TrueFalseIndicate whether the statement is true o.docx

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Terrorism: In the workplace Submit a document in the format identified in the Syllabus answering the following prompt. Your response should be no more than 2 pages in length. What if . . . you were a security guard for a local mall and witnessed a youth enter the main entrance wearing a long, heavy, leather coat but it was a very hot summer day. What would go through your mind and how would you handle the situation? Consider what you have learned about constitutional rights, probable cause and terrorism. Explain your reasoning .

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Test one, sp12 TrueFalse Indicate whether the statement is true or .docx

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Terrorism In the workplaceSubmit a document in the format.docx

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Terrorist Group: Hamas The student is expected to do in-depth research in preparation for this paper. Students must document the organization’s history, development, political culture or affiliations, leadership, strength, philosophy, and latest terrorist activities. Term papers are to be typed, double spaced, follow APA format, and should be no shorter than five (5) pages and no longer than ten (10) pages in length, excluding the bibliography and cover page. Please note, this is a research paper so I am looking for references throughout. Written Communication Rubric for DSC 4012 Level of Achievement Evaluators assign a one (1) to any measure that does not meet benchmark level performance Benchmark 2 Milestones 3 4 Capstone 5 Content and Development Very limited development of content; (focus, relevance, purpose, explanations); little use/application of course concepts and terms to show knowledge of subject matter. Adequate development of content; (focus, relevance, purpose, explanations); some use of course concepts and terms to show knowledge of subject matter. Competent development of content (focus, relevance, purpose, explanations); appropriate use/application of course concepts & terms to show knowledge of subject matter. Masterful development of content (focus, relevance, purpose, explanations); shows comprehensive knowledge of subject matter through full use/application of course concepts and terms. Organization Paragraphs had little to no organization. Transitions were poor. Sequence of ideas is limited. Some paragraphs were organized around topic sentences with some development. Some transitions were awkward. Sequence of ideas is adequate. Most paragraphs were organized around topic sentences and were well developed. Most transitions were adequate. Sequence of ideas is competent. All paragraphs were organized around topic sentences and fully developed. All transitions were used effectively. Sequence of ideas is effective. Control of Syntax and Mechanics Language, word choice, and sentence variety Uses language that sometimes impedes meaning because of errors in usage. Repetitive words and sentence types. Uses language that generally conveys meaning to readers with clarity, although writing may include some errors. Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors. Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free. Referencing/Citing Sources and Research Documentation and referencing of research Neglects important sources. Overuse of quotations or paraphrase to substitute writer’s own ideas. Possibly uses source material without acknowledgement. Uses relevant sources but lacks in variety of sources and/or the sk.

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ter 5 Making Judgments ©2012 NBCUniversal Media, LLC/NBCU Photo Bank via Getty Images/NBCUinversal/Getty Images Learning Objectives By the end of the chapter you should be able to: · Contrast conscious and automatic processes · Define schemas and scripts and discuss their importance · Describe the value of heuristics · Identify and explain the availability heuristic, representativeness heuristic, and affect heuristic · Describe how the conjunction fallacy and the base rate fallacy contribute to errors in judgment · Define belief perseverance, confirmation bias, and illusion of control · Describe how the self-fulfilling prophecy can affect behavior Chapter Outline 5.1 Conscious and Automatic Processes 5.2 Schemas and Scripts · Schemas · Scripts 5.3 Heuristics · Availability Heuristic · Representativeness Heuristic · Affect Heuristic 5.4 Errors in Judgment · Belief Perseverance · Confirmation Bias · Illusion of Control 5.5 Self-Fulfilling Prophecy Chapter Summary 5.1 Conscious and Automatic Processes When you make a decision do you weigh your options, carefully sorting out pros from cons? Have you ever made a decision because youhad a gut feeling? Psychologists believe that our cognitive processes operate at two levels: the conscious and the automatic. The thoughtprocesses we are aware of and tend to direct are on the conscious level. We might involve conscious thought when we make a decision bycarefully weighing our options. Processes that are done without our intention or awareness, such as when we make a decision based onour gut feeling, occur on the automatic level. Researchers have called these principles a variety of names, but they all focus on some kindof rational, conscious process and another more emotional or experientially-based unconscious process (Epstein, 1994; Kahneman, 2003;Peters, Hess, Vastfjall, & Auman, 2007; Reyna, 2004). Table 5.1 summarizes the basic differences between these systems. As you can see from the table, the processing of the automaticsystem is something that we are generally not aware of. It processes or interprets stimuli that come from our environment, and when ithas completed processing or gets stuck, something researchers call disfluency, it alerts the conscious system (Alter, Oppenheimer, Epley, &Eyre, 2007). The capacity of the conscious system is much smaller than that of the automatic system but it is a system we can direct.The unconscious system may be processing something you are not interested in working on; it is only the conscious system that allowsyou to deliberately focus on a particular idea, situation, or problem. Table 5.1: Characteristics of the automatic and conscious systems Automatic System Conscious System Fast Slow Outside of conscious awareness Within conscious awareness Effortless Effortful Large capacity Limited capacity May do many tasks at once Limited to very few tasks at once Imprecise, general responses Nuanced responses Sometimes these systems conflict with one another. An e.

ter 5Making Judgments©2012 NBCUniversal Media, LLCNBCU Phot.docx

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Term Research Assignment FAQ’s This is an overview of questions received regarding the assignment. It is not all inclusive and may be added to throughout the term. Q. If I am working on this assignment with a partner, do we both need to turn in an assignment? A. No, only one assignment needs to be turned in by one of the partners. Please make sure both names are on the memo. One of the partners must upload the assignment into D2L. Q. Do I have to use Word to complete the assignment? A. Yes. This is another use of what you learned this term using Word. Combine the two parts of the assignment in to one file. You will be graded on how you used Word as well. Q. Are there any Word format requirements? A. Yes, the assignment must be single spaced (DO NOT use the default spacing in Word), with a 1” margin. The font must be 10 or 11 point Times New Roman. Q. What exactly should the completed assignment include? A. The completed assignment is made up of two parts – both completed using Word. 1. A 1-2 page typed persuasive memo – written to Ava Stevens – from you (representing your business, non-profit, government entity, or committee). This memo outlines HOW you plan to persuade your audience and what your main persuasive point(s) will be and how you will back these points up with your research. Basically it is a narrative or outline of your argument. Think of me as your boss, and this memo is being used to prove to me that you have the needed information to continue with this persuasion. How you organize this memo is your choice – but you may find bullet or numbered points helpful in presenting some of the information. Remember you cannot end a memo with a list. There needs to be at least a one sentence close to end the memo (don’t just stop…write for the reader). Don’t forget to use the correct second page heading for the second page of your memo. This memo is NOT your entire argument – it is designed to prove you are ready, with the necessary resources, to write the persuasive argument. Don’t make the mistake of using this memo to argue your point. Remember to write to your audience – Ava Stevens – what does she need from you to know you are ready to write the persuasive argument to your audience? 2. A 2-4 (or more) page typed annotated bibliography – the minimum number of sources on this annotated bibliography is 6. Of the 6 sources, at least 3 must be from peer reviewed academic journals. (Information is provided below to explain how to verify if the journal, and therefore the article, is peer reviewed.) Each source will have two paragraphs. The first paragraph is an overview of the article. DO NOT use the abstract to write this – read the article and explain the overall idea of the article using your own words. You are uploading this in D2L and it will be put through Turn-it-in. Please don’t earn zero points because you plagiarized. The second paragraph is WHA.

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TERM PROJECT  ALTERNATIVE PLANS  CHOOSE A PLAN  SUPPORTING MATERIAL  DATA, ETC. TO USE IN JUSTIFYING YOUR SELECTIONS TERM PROJECT  ALTERNATE PLANS Plan I—TV/ Outdoor/Digital Traditional Television  Cable-select/OTT 15% $300M  Daytime TV 15 300M  Prime TV 40 900M Outdoor – 25 500 M  Selected markets—key airports Total—Traditional 100 2000M Digital  Social--Facebook, Twitter, Snapchat, etc  Display Note: for this plan, an added objective is required—Provide Advertising support in key markets with airports accounting for significant international travel. Plan I-- (cont.) Wom. 25-54 R/F TV 73/2.4 Outdoor 35/1.2 Total 76/3.7 Comments:  No need to justify digital recommended plan in terms of R/F. This corresponds to the approach favored by many advertisers: use ‘traditional’ media for awareness and reach and use ‘digital’ media for stimulus close to purchase occasion Plan II—TV/DIGITAL Traditional Television  Cable select/OTT 20% $400,000  Daytime 15 300,000  Prime Time 65 1,300,000 Total-Traditional 2,000,000 Digital Various—select among options—including  Search  Social--Facebook, Twitter, Snapchat, etc  Display Plan II (cont.) Wom. 25-54 R/F TV 76/3.6 Comments: No need to justify digital recommended plan in terms of R/F. This corresponds to the approach favored by many advertisers: use ‘traditional’ media for awareness and reach and use ‘digital’ media for stimulus close to purchase occasion Plan III—Magazines/Digital Traditional  Magazines 100% $2,000,000 Total –Traditional $2,000,000 Digital Various—select among options—including  Search  Social--Facebook, Twitter, Snapchat, etc  Display Plan III—Magazines/Internet Plan III (cont.) R/F 60/2.4 Comments:  No need to justify digital recommended plan in terms of R/F.  This corresponds to the approach favored by many advertisers:  use ‘traditional’ media for awareness and reach and use ‘digital’  media for stimulus close to purchase occasion Plan IV—TV, Radio, Digital Traditional Television  Cable-select/OTT 20% $400M  Daytime TV 15 300M  Prime TV 40 800M Radio 25 500M Total-Traditional $2,000M Digital Various—select among options—including  Search  Social--Facebook, Twitter, Snapchat, etc .

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Test: Module 3 Knowledge Check QUESTION 1 A 45-year-old male comes to the clinic with a chief complaint of epigastric abdominal pain that has persisted for 2 weeks. He describes the pain as burning, non-radiating and is worse after meals. He denies nausea, vomiting, weight loss or obvious bleeding. He admits to bloating and frequent belching. PMH-+ for osteoarthritis, seasonal allergies with frequent sinusitis infections. Meds-Zyrtec 10 mg po daily and takes it year-round, ibuprofen 400-600 mg po prn pain Family Hx-non contributary Social history-recently divorced and expressed concern at how expensive it is to support 2 homes. Works as a manager at a local tire and auto company. He has 25 pack/year history of smoking, drinks 2-3 beers/day, and drinks 5-6 cups of coffee per day. He denies illicit drug use, vaping or unprotected sexual encounters. Breath test in the office revealed + urease. The healthcare provider suspects the client has peptic ulcer disease. 1 of 2 Questions: What factors may have contributed to the development of PUD? -- Font family -- Andale Mono Arial Arial Black Book Antiqua Comic Sans MS Courier New Georgia Helvetica Impact Symbol Tahoma Terminal Times New Roman Trebuchet MS Verdana Webdings Wingdings -- Font size -- 1 (8pt) 2 (10pt) 3 (12pt) 4 (14pt) 5 (18pt) 6 (24pt) 7 (36pt) -- Format -- Heading Sub Heading 1 Sub Heading 2 Paragraph Formatted Code -- Font family -- -- Font size -- Path: p Words:0 1 points QUESTION 2 A 45-year-old male comes to the clinic with a chief complaint of epigastric abdominal pain that has persisted for 2 weeks. He describes the pain as burning, non-radiating and is worse after meals. He denies nausea, vomiting, weight loss or obvious bleeding. He admits to bloating and frequent belching. PMH-+ for osteoarthritis, seasonal allergies with frequent sinusitis infections. Meds-Zyrtec 10 mg po daily and takes it year-round, ibuprofen 400-600 mg po prn pain Family Hx-non contributary Social history-recently divorced and expressed concern at how expensive it is to support 2 homes. Works as a manager at a local tire and auto company. He has 25 pack/year history of smoking, drinks 2-3 beers/day, and drinks 5-6 cups of coffee per day. He denies illicit drug use, vaping or unprotected sexual encounters. Breath test in the office revealed + urease. The healthcare provider suspects the client has peptic ulcer disease. 2 of 2 Questions: How do these factors contribute to the formation of peptic ulcers? -- Font family -- Andale Mono Arial Arial Black Book Antiqua Comic Sans MS Courier New Georgia Helvetica Impact Symbol Tahoma Terminal Times New Roman Trebuchet MS Verdana Webdings Wingdings -- Font size -- 1 (8pt) 2 (10pt) 3 (12pt) 4 (14pt) 5 (18pt) 6 (24pt) 7 (36pt) -- Format -- Heading Sub Heading 1 Sub Heading 2 Paragraph Formatted Code -- Font family -- -- Fon.

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