Dave Oldacre from Sky Bet discusses putting SEO first in your business at the 2016 Digit6al Marketing event ran by tmwi at Birmingham NEC

2. Who Am I?

3. Dave Oldacre
SEO & Content Marketing
Manager
@PktDave

4. Thinking SEO First
W o r k i n g S E O S m a r t e r , N o t H a r d e r

9. Where Is SEO Now?

10. Technical
On-page
Content Marketing

12. So What’s The Problem?

15. Product/Platform
Marketing Channels
Everything Else!

17. So How Can You Win?

19. Embed SEO principals into
every part of your company

23. Then What?

25. Refresher training
New starter training
R&D/Ideation
Digital academy

27. Questions?