The M&M's of Partnering with FamilySearch
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Time and time again, new developers and companies in the family history space struggle with finding the marketing expertise and and money to become a key player. This presentation provides tips for how you can access both by partnering with FamilySearch.
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The M&M's of Partnering with FamilySearch
- 1. 1© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints. The M&Ms of Partnering with FamilySearch Thom Reed & Bruce Brand
- 2. 2 Agenda MARKETING 1. Community 2. Family History Centers 3. Blog 4. Email 5. App Gallery 6. Social Media MONEY DIRECT 1. Challenges 2. Vetting 3. Introductions INDIRECT 1. Events 2. Resources
- 5. 5 Family History Centers ❖ 4,600 worldwide ❖ 132 countries ❖ Main Family History Library in Salt Lake City, Utah ❖ Free of charge
- 7. 7 FamilySearch.org/Blog ● 7 million visits since 2013 ● Social Media Mavericks: “40 to Follow” ● 50 “Genealogy Blogs You Need to Read” ● 15,000 – 20,000 visits a day ● 13 different languages
- 9. 9 Email Industry benchmark ❖ 18% open ❖ 2.7% click FamilySearch ❖ 30% open ❖ 7% click FamilySearch personalized emails 40%-50% open and 30% click rate
- 11. 11 App Gallery http://familysearch.org/apps Launched on December 16, 2014 Currently contains 66 different apps Once you are certified or form a partnership with us, you will be listed here
- 15. 15 Criteria for Marketing Support Partner Services helps families find their ancestors by facilitating the development of family history products, applications, and tools from non- FamilySearch entities. If your app or product helps achieve FamilySearch’s goals, you are more likely to receive marketing support.
- 16. 16 Money
- 17. 17 [Money: How can FS help?]
- 18. 18 Money
- 20. 20 Why not go it alone? Josh James
- 21. 21
- 22. 22 How can FS help? Direct Indirect
- 23. 23 How can FS help? Direct 1. Competitions 2. Vetting 3. Introductions Indirect 1. Events 2. Resources
- 26. 26 Vetting: 5 Steps ❏ Business Model Canvas ❏ 30-second pitch ❏ Call me: Phone discussion ❏ 5-min live pitch ❏ Introductions Contact me bbrand@familysearch.org
- 28. 28 Events
- 29. 29 Shh... Startup Weekend for Family History is Coming ■ Hack-a-thon + Business Person + Designer ■ Ideas ⇢ Vet ⇢ Form Teams ⇢ Pitch/demo ■ Thursday 5:00 pm to Saturday 8:30 pm
- 30. 30 Resources Early Stage Resources Complete document http://bit.ly/1zVmKTq Winning AngelList (Paul Allen: Best article I've seen on how to use Angelist, the top site for angel investors) http://techcrunch.com/2014/04/02/winning-angellist/ Behind Closed Doors: What To Expect Inside A Startup Accelerator http://www.forbes.com/sites/ericwagner/2014/04/02/behind-closed-doors-what-to-expect-inside-a-startup-accelerator/ Josh James: My Startup Rules http://www.joshjames.com/category/my-startup-rules/page/6/ Avoiding Founder Failure: 26 Quick Tips and Real Data http://onstartups.com/tabid/3339/bid/80224/Avoiding-Founder-Failure-26-Quick-Tips-and-Real-Data.aspx
- 31. 31 Josh James: My Startup Rules
- 32. 32 Resources cont’ 7 Tips For Pitching Your Entrepreneurial Idea, Whether To Angels Or Sharks http://www.forbes.com/sites/mattsymonds/2013/10/24/7-tips-for-pitching-your-entrepreneurial-idea-whether-to-angels-or-sharks/ 31 Things You Need to Cover in Your VC Pitch Deck http://technori.com/2013/05/4273-31-things-you-need-to-cover-in-your-vc-pitch-deck/ The First 100 Days of a Startup http://www.danandcheryl.com/tag/josh-coates Josh Coates — Steps to avoid startup failure http://siliconslopes.com/2013/05/josh-coates-four-steps-of-failure-to-avoid-at-a-startup/ Equity Crowdfunding 101: Is It Right For Your Startup? http://www.forbes.com/sites/ericwagner/2014/03/18/equity-crowdfunding-101-is-it-right-for-your-startup/ University of Utah Technology and Venture Commercialization (TVC) Startup Guide. http://www.tvc.utah.edu/tco/startupguide.php
- 33. 33 Money
- 34. 34 Tying it all together
- 35. 35 Marketing & Money together Entry points = certification or Innovator Challenges or FamilySearch Startup Weekend Once you enter, we can work with you on either side (marketing or money)
- 36. 36© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints. Thank you Thom Reed thom@familysearch.org (801) 240-7789 Bruce Brand bbrand@familysearch.org (801) 240-3393