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TLA Brands Social Media Marketing Solutions
- 1. TLA Brands Inc. Brand Solutions TLA
- 2. •Established in 2007 •Traditional Print w/a Social Media Twist •Multi-Media Advertising Company • Social Network Ad Services •4,000 SEO Certified Contractors & Employees
- 3. •Inception of Social Media •Examples in Corporate World
- 4. •Social Media and IT Landscape •Examples
- 5. •Compete globally •Create Strategic Partnerships •Fosters Software Innovation
- 6. • Social media is the new platform • An even edge over competitors • In the fore-front of social research • Regardless of product or service • Communication and market forecast • Social Networks are life lines
- 7. Misloski, William. "Marketing’s Neo-Renaissance: An Opportunity for Tomorrow’s MultiChannel Integrated Marketer." Northwestern University, 2005. Web. 5 Mar. 2010. Rainie, Lee, and Janna Anderson. “The Future of the Internet III.” Pew Internet & American Life Project, 2010. 14 Dec. 2008. Web. 14 Apr. 2010
Editor's Notes
- Slogan: TLA Brand Solutions, Inc. is a multi-media company with its clients in mind.
- TLA Brand Solutions, Inc. was established in 2007 while social media was on a rise. Many companies have recognized our company as a Brand in the Social Media market place. Since our establishment in 2007, we have been a premier internet service and social media company that give our clients a beneficial connection with its fans and customers on social networks. We are comprised of 4000 SEO Certified employees and contractors. We still provide print and copy services along with social media marketing. TLA Brand Solutions is a full social media service company. There are many other companies that provide similar services, but TLA Brand Solutions believe in custom research that is geared to the purpose of our clients. Sometimes looking for fans and target groups could be described as looking for a needle a hay stack. Therefore, it is in the best interest of any company or person to seek out help to get establish via social media on social networks. No company really has time to research different social media networks to determine which is where their fans and target markets hang out. This is where TLA Brand Solutions comes in handy at because it specialize in doing the research and customizing a plan that’s right for many companies we have serviced. As your account manager from TLA Brand Solutions, it is my job to assist Northwestern Technologies in gaining traction on social networks. As your account manager, I would like to introduce Northwestern Technologies to social media, which is a by-product of new media. The advertising industry is switching gears in terms of how it advertises and market today. Social media is a developing industry, and marketing specialists are still trying to follow the implied direction that social technologies have on corporate communications and marketing. Not knowing the background for creating and applying research to better understand social media marketing, the industry copy research from old media information, including theories on conducting quantitative and qualitative analysis. According to an article by William Misloski, he states that ”Traditional marketing has to adapt and evolve as we enter a new era where consumers determine where, when and how they will consume media — in fact some have called this new era the age of the consumer. Consumers are now in full control of their media consumption, which no longer leaves them at the mercy of unwanted marketing messages(Misloski)”.
- In a chaotic marketplace where marketing is no longer simple and possible cheaper with little room for big traditional ad firms and broadcast advertising as well as the ideology of the Information Age. New Media is the game changer in comparison to what the Information Age has done to the Industrial Revolution. New Media has set the stage for one of its most popular by- products since its ideological and conceptual birth. Social Media, one of the driving force of the current marketing industry. Social Media is somewhat the study of a chaotic crowd or user participation driven environment whereby the traditional marketing techniques are rendered with little effect. Social media encourages the formulation of how to determine the best marketing techniques to bring a user driven arena to a particular “call to action”. Social media is the bridge that connects the corporate world with social networks via the IT industry and their benefits. Although, Social Media was viewed as a mere fad, one cannot deny the numbers of its user base and participation. Marketing firms have taken notice to the recent emergence of social networks such as FaceBook.com, Twitter.com, YouTube.com, and Pinterest.com; etc. There are others, but those few mentioned here are examples of a social media or network. Therefore, this forces corporations around the world to take part in this uncommon way of marketing that enables chaos to reign. These social networks have forced the hand of many corporations to change and adopt their marketing techniques to a chaotic user environment. These new marketing techniques are centered on the users’ behaviors and interactions with one another of these social networks. No one really knows why a social network works and it is really a hit and miss when it comes to generalization of a marketing plan for most businesses. Many companies are finding it very difficult to promote or brand themselves on social networks and the like. In all efforts to do so, leads to uncertainty and the temptation to be all over the place within the social media arena. Social networks are where marketers find the guess work is minimized in designing a marketing plan that is center around establishing clients’ brand. They are also platforms to communicate with specific target groups that are conducing to their “call to action”. This is true because William Misloski talks about this within his article called the Marketing’s Neo-Renaissance : AN OPPORTUNITY FOR TOMORROW’S MULTI-CHANNEL INTEGRATED MARKETER, and it states that, The age of new marketing isn’t much different than preparing for the millennium. There were those companies that got their computer systems in order and survived. And then there were others that ignored the warnings and weren’t as successful. The same is true with the recent marketing warnings. Those companies that listen and adjust their marketing techniques to be customer-driven will excel in the new age. Those that continue to believe that mass marketing is not dead will face even greater challenges (Misloski).
- In today’s technological environment, the current IT landscape has developed apps and devices to facilitate social media cultures. It is to a point whereby social media is the standard foundation for marketing in today’s business infrastructure. The aid of Apple devices and the like have made the social media a complimentary companion to the current IT industry. Many companies of the IT landscape has already adapted to the trends of social media and networks it facilitates. The emergence of mobile devices and popularity of social networks has cause many industries to restructure their way of doing business. For many years companies like FedEx and UPS have been forerunners of such mobile app technology base services. Social media and the IT environments must work together in harmony to achieve the desire results of businesses or persons they service. As technology advances and continue to aid mobile devices, the future will become challenging as developers of technological devices try to maintain the combination of social media and the IT industry. In the Pew Internet & American Life Project 2: FUTURE OF THE INTERNET III SUMMARY OF FINDING talks about this notion of technology and how it correlates to mobile applications. These states as follow: Technology stakeholders and critics were asked in an online survey to assess scenarios about the future social, political, and economic impact of the Internet and they said the following: • The mobile device will be the primary connection tool to the Internet for most people in the world in 2020. • The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness. • Voice recognition and touch user-interfaces with the Internet will be more prevalent and accepted by 2020. • Those working to enforce intellectual property law and copyright protection will remain in a continuing “arms race,” with the “crackers” who will find ways to copy and share content without payment. • The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who’s connected, and the results will be mixed in terms of social relations. • “Next-generation” engineering of the network to improve the current Internet architecture is more likely than an effort to rebuild the architecture from scratch.
- The ROI for many companies such as Southern Technologies are substantial and for it to not take part in social media is leaving money at the table and the opportunity to establish its brand is self-destruction for an Internet Technology company. In today’s emergence of technological markets, IT companies such as Southern Technologies should be forerunners in social media environments. IT companies should have the advantage given the fact that they are technology driven enterprises. For an IT company to omit having a presence on any social network or the like is liken unto to a future like the dinosaurs. The potential exponential growth of its brand could be miraculous. To ignore the opportunity of having a presence on social media outlets says that your company is not adaptable and not a true IT innovator. For Southern Technologies, social media is an opportunity the company can be assured of competing globally, develop strategic partnerships, and with the encouragement of software innovation. The benefits are clear and cost effective to not enhance Southern Technologies.So, representatives of Southern Technologies it is your company’s best interest to invest in its future. Its future is social media and it is not a fad; it is a golden opportunity.
- Social media is the new platform for future communication and marketing trends. If any business or person that desire to stay a player within the world of commerce need to use social media as a marketing medium to have an even edge with its competitors. Regardless to what service or product you offer, no person or business today can truly thrive in the current media trend without social media research. In relation to traditional advertising as a whole; marketing, television, and the internet are simply vehicles for social media. It is those businesses and entrepreneurs who live and work to understand social media that will survive in today’s market place. Information and social behavior on social networks are driving the current advertising industry to adapt their strategy to encourage consumers and businesses to take notice to the advantage of social media. Social media is king and means whereby consumers and businesses claim their battleground. Entrepreneurs and ad agencies that understand how to use social media to their advantage will be successful in an uncertain market.
- Misloski, William. "Marketing’s Neo-Renaissance: An Opportunity for Tomorrow’s Multi-Channel Integrated Marketer." Northwestern University, 2005. Web. 5 Mar. 2010.Rainie, Lee, and Janna Anderson. “The Future of the Internet III.” Pew Internet & American Life Project, 2010. 14 Dec. 2008. Web. 14 Apr. 2010