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- 1. ASHES FOR BEAUTY MAGAZINE “ TRANSFORMING THE LIVES OF WOMEN ONE PAGE AT A TIME.” TRANEISHA Y. JONES DECEMBER 22, 2013 Monday, December 23, 2013
- 2. EXECUTIVE SUMMARY • Ashes For Beauty Magazine is a niche publication targeting African-American Christian women between the ages of 18 & 45. • With the mission to “Transform the Lives of Women One Page at a Time,” the publication provides rich and relevant editorial content centered around fashion, beauty, health and wellness, finances and most importantly spirituality. Monday, December 23, 2013
- 3. PRIORITIES INFOGRAPHIC # 1 INCREASE BRAND AWARENESS RE-LAUNCH WEBSITE & CUSTOMIZE SOCIAL MEDIA PLATFORMS # 2 INCREASE BRAND ENGAGEMENT PLAN POSTS ON SOCIAL MEDIA ENGAGE BLOGGERS INTERNET ADVERTISING PUBLIC RELATIONS, ETC. # 3 INCREASE SALES PLAN & EXECUTE KEY EVENT(S) SOCIAL MEDIA POSTS & ADVERTISING CONSIST BRANDING CENTERED AROUND OVERALL MISSION Monday, December 23, 2013
- 4. SITUATION ANALYSIS • PROBLEM STATEMENT • • • Lack of publications that reflect the overall ideals, needs and desires of African-American Christian women. Ashes For Beauty Magazine is a niche publication targeting AfricanAmerican Christian women 18-45. The publication provides relevant content that both empowers, informs and educates the African-American Christian woman in various areas of her life. CURRENT SITUATION • • The brand is relaunching in January 2014 and is relying heavily on social media to build an initial subscriber/circulation base quickly. PRELIMINARY OBJECTIVE OF TARGET PUBLICS • Monday, December 23, 2013 African-American Christian women, 18-45 years of age, residing primarily in the mid-western and southern United States of America.
- 5. BUYER PERSONA FEMALE CHICAGO, IL INCOME: $40,000+ GOALS/ASPIRATIONS: To walk fully in her purpose and Godgiven calling. To be of service to others whenever and wherever possible. More specifically, Kenya would like to reach a senior level role in her career so that she can help empower her local church and community. EDUCATION: Has an bachelors and MBA. COMMUNICATIONS: Utilizes social media regularly, at least 2-3 hours daily. Likes to search the web for articles that will empower her holistically- body, mind and soul. More specifically, she is constantly looking for things that will help her improve spiritually and intellectually. Kenya is a 25-year old woman who has recently acquired an MBA. Having relocated to Chicago, IL after taking a job as an account executive with a leading marketing firm, Kenya is on the fast track to success. She loves helping others, and has already joined a local church so that she can contribute her gifts and talents. Kenya is a born leader, a mover and shaker who erects positive change wherever she goes. Kenya is a lover of fashion, and is a trendsetter. She is a Christian woman, but is nothing like the “traditional” woman many think of when they think of Christian women. She loves Christ and is adamant about living her life on purpose, with purpose. Monday, December 23, 2013 PICTURE COURTESY OF WWW.DRMASONSCLASSES.COM
- 6. CREATIVE SAMPLES • Classic and timeless; sexy and sophisticated. • (Brand currently being revamped.) Monday, December 23, 2013
- 7. MEDIA FLOW CHART Monday, December 23, 2013
- 8. MEDIA SCHEDULE Monday, December 23, 2013
- 9. BUDGET • • • • • • Website: $20/month Facebook: $0 Twitter: $0 E-mail Blasts: $600 Print Materials: $500 Internet Advertising: $500 Monday, December 23, 2013