Many of our clients come to us for help on tactics and in discovery we find that their vision or objectives aren't clear or the traditional plan theive followed has lost reach. In the last quarter of 2008, we found the majority of clients were unsure of how to budget for 2009 actvities. We're finding great success for these clients by helping them identify which tactics will algn to their strategies. This presentation highlights the issue and our approach to planning that has allowed us to implement emerging technologies to our clients' benefit in measurable ways.

1. Does your marketing mix align to your objectives? How to make smaller budgets work in today’s fragmented channels.

3. Fragmentation of channels… … and new media…

4. … models like this… Graphic Source: Koritz Report

5. … and this… Graphic Source: Web Guild

6. Have disrupted your traditional marketing model … and the budget is tight

8. Extend reach to build awareness? Target the buyers and nurture the learners and shoppers? Choose the tactics that do the above within your budget and staff availability? What can you do to:

9. Revaluate your market plan The detailed steps represented by this model progress the team through the planning needed to determine where to put the time and dollars. SWOT objectives strategy tactics execution measurement vision/mission

10. A common sense methodology … leads to a clear tactical path

11. Simple methods to prioritize budget and time Customer status Budget Impressions Prospect New Customer Repeat Steady Advocate Objective % acquire convert retain grow recruit amplify Web Content 8 x x x x x x SEO 10 x x SEM 5 x x User Content Comments Message boards 1 x x x x x x Social Media 1 x x x x x x Trade Shows 10 x PR Content 20 x Advertising 20 x x Media Placement 15 x List Build 5 x x x x x Analytics 5