Is block-based editing the future of web content management systems?
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Tiny's CEO Andrew Roberts tackles the latest hot topic in content management during his presentation at the Gilbane Digital Experience conference. The question? Is block-based editing the future of web content management systems?
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Is block-based editing the future of web content management systems?
- 1. Is block-based editing the future of web content management systems? Digital Experience Conference Washington, DC April 29
- 2. I am an editor geek from way back
- 3. Who am I? > @andrew_roberts Web editing tools since 1999 Co-founder at Tiny Former WordPress contributor
- 4. Editing tools were born into a print world
- 5. The screen is winning!
- 7. Documents are evolving Responsive. Interactive. More useful.
- 11. The promise
- 12. More variety
- 13. More WYSIWYG
- 15. More options
- 17. The problems
- 19. Problems UI complexity and familiarity Writing vs layout Data portability (this not HTML anymore) Resourcing
- 20. Minimalist
- 21. Frictionless
- 22. Quick access toolbar Ribbon tabs Title bar Document Information Ribbon Collaboration Buttons Search View Buttons
- 23. Admin Bar Menu Bar Block ToolbarPost Toolbar Post Setting s Toolbar Block Settings Menu Block Inspector Document Inspector User Profile
- 25. Lessons learned ● Change for the sake of change ○ Reuse mental models as much as possible ● QA and effort around fixing writing flows ● Minimalism can create complexity - block toolbars, block menus, top toolbars (left & right), sidebars, quick inserters, etc. etc.
- 26. Lessons learned for other developers Modernize today, try and avoid dividing into “Classic” & “New” ● Think more Facebook than Snapchat ● Don’t underestimate the effort Writing and layout flows are difficult to combine in the same tool. Prioritize one or the other. Vertical SaaS (combined with other features) is a $500B opportunity
- 30. And, you can bring back TinyMCE (v4)
- 31. For content management buyers Lean on advisors, it is a complex choice Forms are a decent interface for casual content contributors Is a page builder UI needed? If so, invest in training Optimize for writing or layout?
- 32. TinyMCE is better & more popular than ever V5 is here, and it’s open source
Editor's Notes
- Illustration from https://undraw.co/
- https://undraw.co/
- https://undraw.co/
- (2010-2015 CAGR of -1.5% for printing & writing, -5.6% for newspaper) Source https://environmentalpaper.org/wp-content/uploads/2018/04/StateOfTheGlobalPaperIndustry2018_FullReport-Final-1.pdf
- Quip
- Notion
- Illustration from https://undraw.co/
- More variety
- More wysiwyg
- Source: https://wptavern.com/big-bite-creative-launches-new-amnesty-international-website-based-on-gutenberg
- Source: https://deliciousbrains.com/wordpress-gutenberg/
- Minimalism Image from https://www.pexels.com/photo/beige-and-black-chair-in-front-of-white-desk-509922/
- Image from https://www.pexels.com/photo/abstract-background-beach-color-355288/
- Microsoft Word… it is complex
- Gutenberg tried not to be… but ended up complex too. It is sort of inevitable with editing tools
- Office 365 now has 180 million monthly active users. Through thousands of practice sessions from age 5 until we reach the workforce and beyond, we develop the neural pathways of how to use general purpose tools like Word. https://www.pexels.com/photo/brunette-woman-in-red-with-girl-in-yellow-on-lap-before-laptop-159848/
- Snapchat daily active users Source: https://www.statista.com/statistics/545967/snapchat-app-dau/
- Article on Facebook’s testing of new navigation bar: https://motherboard.vice.com/en_us/article/8x8wp4/why-navigation-bar-looks-different-facebook Facebook daily active users: https://www.statista.com/statistics/346167/facebook-global-dau/
- Source of WordPress market share of CMS: https://w3techs.com/technologies/history_overview/content_management/ms/y
- Classic editor plugin: https://wordpress.org/plugins/classic-editor/
- Check it out at https://www.tiny.cloud/features