Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
An Overview of    Content Management      for Publishers                   Lisa Boswww.reallysi.com
TODAY’S CHALLENGES New media & new products      Re-using content across multiple       products and media      Re-purp...
CONTENT MANAGEMENT Content management concepts are  designed to address those  challenges:      Re-use      Re-purposin...
DEFINITION A set of processes, methods, and technologies that enable a publisher to capture, create, modify, maintain, int...
CMS’S FOR PUBLISHERS There are many flavors of content  management systems of interest to  publishers. Some address diff...
CMS’S FOR PUBLISHERS Many publishers use multiple  systems. For publishers, it’s helpful to think  of content management...
CMS’S FOR PUBLISHERS Types of systems include:      Manuscript tracking      Peer review      Document and content man...
OTHER CMS’S Most content management products  you’ll find on the Web are NOT  relevant to most publishers        Web con...
WHAT DOES A CMS LOOK LIKE?                                  The technology varies, but                                  mo...
CMS CHARACTERISTICS Content management solutions are  characterized by:      Centralized content storage      Controlle...
CMS CHARACTERISTICS        Workflow management        Automation of repetitive steps        Tools for loading content  ...
KEY TECHNOLOGIES Databases XML (SGML) Web technologywww.reallysi.com
TRENDS (May, 2002) Bracket Report      54 editorial, production, executive, and       IT staff members      Publishers ...
TRENDS (May, 2002)    Primary Need for Content ManagementWeb & print - single system or solution ...... 61.1%Web & print –...
TRENDS (May, 2002)       Perception of Existing Content           Management ProductsExisting    products support all need...
TRENDS (May, 2002)   Technical Approach You Would Take if     Designing A Content Management              Solution TodaySe...
TRENDS (May, 2002)     Cost to Implement CMS, Excluding Staff   Costs, and Including Hardware, Software, Fees,            ...
TRENDS (May, 2002) Expectation of Seeing a Measurable Return   on Investment – Financial or OtherwiseWithin 1 year after d...
LESSONS LEARNED (May, 2002)    Would Do Differently If Starting AgainBe more structured about requirements   definition an...
TRENDS (May, 2002) Observations one year later: As a  result of content management  projects and electronic product  deve...
MORE OBSERVATIONS (May, 2003) Publishers are being more careful  about how they implement change  (more focused on proces...
MORE OBSERVATIONS (May, 2003) Publishers that invested in editorial  and production systems are now  able to look to addi...
FIRST STEPS Don’t start with technology Instead, assess your current content  management environment and  challenges:   ...
FIRST STEPS Examples of stages:        Content creation        Content submission and approval        Content peer rev...
FIRST STEPS For each stage, ask:      Does it take too long?      Does it cost too much?      Does it achieve the idea...
FIRST STEPS Areas to look:        Process details and order        Content types        Content format        Content...
FIRST STEPS Prioritize needed change based on  measurable business objectives. Balance this with an understanding  of wh...
FIRST STEPS Remember:      Investments should correspond directly       business goals.      You don’t need to do every...
OTHER RESOURCES Content Management:  http://www.cmswatch.com/ XML/SGML (The Cover Pages):  http://xml.coverpages.org/ P...
THANK YOU                      Lisa Bos                   lbos@reallysi.com                   www.reallysi.comwww.reallysi...
Upcoming SlideShare
Loading in …5
×

31 cc 3_a_l-bos

216 views

Published on

  • Be the first to comment

  • Be the first to like this

31 cc 3_a_l-bos

  1. 1. An Overview of Content Management for Publishers Lisa Boswww.reallysi.com
  2. 2. TODAY’S CHALLENGES New media & new products  Re-using content across multiple products and media  Re-purposing content to develop new products Efficiency  Save time  Save moneywww.reallysi.com
  3. 3. CONTENT MANAGEMENT Content management concepts are designed to address those challenges:  Re-use  Re-purposing  Efficiencywww.reallysi.com
  4. 4. DEFINITION A set of processes, methods, and technologies that enable a publisher to capture, create, modify, maintain, interrelate, and deliver content for publication or other purposes affordably and with the needed quality and speed.www.reallysi.com
  5. 5. CMS’S FOR PUBLISHERS There are many flavors of content management systems of interest to publishers. Some address different points in the content life cycle (e.g., manuscript tracking vs. digital asset management) Some address content with different needs (e.g., magazines vs. journals).www.reallysi.com
  6. 6. CMS’S FOR PUBLISHERS Many publishers use multiple systems. For publishers, it’s helpful to think of content management as an approach and collection of systems and processes – not as a single software system.www.reallysi.com
  7. 7. CMS’S FOR PUBLISHERS Types of systems include:  Manuscript tracking  Peer review  Document and content management (e.g., Documentum, XyEnterprise Content@)  Production workflow management (e.g., Quark Publishing System (QPS)  Digital asset managementwww.reallysi.com
  8. 8. OTHER CMS’S Most content management products you’ll find on the Web are NOT relevant to most publishers  Web content management  Enterprise content management  Intranet content management  Knowledge management  Others…www.reallysi.com
  9. 9. WHAT DOES A CMS LOOK LIKE? The technology varies, but most CMS’s are conceptually similar.InputsCMS  Inputs are loaded and processed. Database / Authors /  People create and enhance file system Editors / Reviewers / the content. Categorizers  Content is published Automated / manual delivery automatically or with human involvement. www.reallysi.com
  10. 10. CMS CHARACTERISTICS Content management solutions are characterized by:  Centralized content storage  Controlled access  Tools for tracking and searching for content  Authoring/editing tools, including forms for capturing metadata (data about your content) (cont’d)www.reallysi.com
  11. 11. CMS CHARACTERISTICS  Workflow management  Automation of repetitive steps  Tools for loading content  Tools for delivering/extracting content  Methods for external access  Methods for collaborationwww.reallysi.com
  12. 12. KEY TECHNOLOGIES Databases XML (SGML) Web technologywww.reallysi.com
  13. 13. TRENDS (May, 2002) Bracket Report  54 editorial, production, executive, and IT staff members  Publishers of varying sizes (more than 1/3 < $10M revenue)  Most in STM market  Focused on core content management systems (for editorial and production needs)www.reallysi.com
  14. 14. TRENDS (May, 2002) Primary Need for Content ManagementWeb & print - single system or solution ...... 61.1%Web & print – separate process & solutions ... 25.9%Web or other electronic products only ........ 9.3%Other ........................................ 3.7%Print only ................................... 0.0% Observations one year later: Publishers continue to want to drive print and electronic output from a single solution.www.reallysi.com
  15. 15. TRENDS (May, 2002) Perception of Existing Content Management ProductsExisting products support all needs .......... 20.8%Existing products support many needs ......... 15.1%Existing products support some/few needs ..... 43.4%Existing products support no needs ........... 15.1%Not sure ..................................... 5.7% Observations one year later: Products are much better.www.reallysi.com
  16. 16. TRENDS (May, 2002) Technical Approach You Would Take if Designing A Content Management Solution TodaySelect primary product and build solution around it ..................... 24.0%Select a few products that function as components and integrate with custom development where needed ........ 44.0%Develop a mostly custom solution .......... 24.0%Not sure ................................... 8.0% Observations one year later: Appears that more publishers are buying solutions today, but need to do the research to be sure.www.reallysi.com
  17. 17. TRENDS (May, 2002) Cost to Implement CMS, Excluding Staff Costs, and Including Hardware, Software, Fees, Data ConversionSpent almost nothing ............. 5.7%Less than $100,000 ............... 15.1%$100,000 - $250,000 .............. 24.5%$250,000 - $500,000 .............. 18.9%More than $500,000 ............... 24.5%Not sure ......................... 11.3% Costs peaked 2000-2002. Observations one year later: Average investment is decreasing. Still a few >$1M systems.www.reallysi.com
  18. 18. TRENDS (May, 2002) Expectation of Seeing a Measurable Return on Investment – Financial or OtherwiseWithin 1 year after deployment .... 37.7%1 – 3 years after deployment ...... 37.7%5 years after deployment .......... 9.4%Never ............................. 11.3%Not sure .......................... 3.8% Observations one year later: Most publishers now expect measurable benefits almost immediately.www.reallysi.com
  19. 19. LESSONS LEARNED (May, 2002) Would Do Differently If Starting AgainBe more structured about requirements definition and sign off ................ 55.6%Spend more time on training/documentation . 48.1%Ask for more time or start earlier ........ 46.3%Develop system incrementally, in phases ... 44.4%Ask for more money ........................ 42.6%Be more structured in software/ technology selection ................... 37.0%Use different software/technology ......... 29.6%Obtain more support from other departments ............................ 25.9%Use a different vendor/consultant ......... 25.9%Obtain more support from management ....... 20.4%Other ..................................... 9.3%www.reallysi.com
  20. 20. TRENDS (May, 2002) Observations one year later: As a result of content management projects and electronic product development projects, publishers are recognizing the importance of project management skills for software developmentwww.reallysi.com
  21. 21. MORE OBSERVATIONS (May, 2003) Publishers are being more careful about how they implement change (more focused on process and results, less on hype and technology) Publishers that invested carefully are seeing real ROI Early adopters are replacing their systems with newer technology (cont’d)www.reallysi.com
  22. 22. MORE OBSERVATIONS (May, 2003) Publishers that invested in editorial and production systems are now able to look to additional systems: peer review, collaborative authoring, digital asset management, subscription management XML continues to be the key technologywww.reallysi.com
  23. 23. FIRST STEPS Don’t start with technology Instead, assess your current content management environment and challenges:  Identify the most important opportunities for change by looking at key areas in each stage of the content lifecyclewww.reallysi.com
  24. 24. FIRST STEPS Examples of stages:  Content creation  Content submission and approval  Content peer review  Content development/editing  Content categorization  Content production  Media-specific production  Product and content deliverywww.reallysi.com
  25. 25. FIRST STEPS For each stage, ask:  Does it take too long?  Does it cost too much?  Does it achieve the ideal outcomes (inputs to next stages)? If not, look for opportunities for improvements within each stage and then among stages.www.reallysi.com
  26. 26. FIRST STEPS Areas to look:  Process details and order  Content types  Content format  Content storage  Content and product requirements (challenge assumptions)  Automation  Software  Tracking and communication tools  User characteristicswww.reallysi.com
  27. 27. FIRST STEPS Prioritize needed change based on measurable business objectives. Balance this with an understanding of what is possible in your organization. Determine what kind of projects you want to do first. (You might need to acquire software, and you might not.)www.reallysi.com
  28. 28. FIRST STEPS Remember:  Investments should correspond directly business goals.  You don’t need to do everything at once. Start with pilot projects.  You don’t necessarily need to spend a lot of money to get results, especially at first.  Talk to experienced people.www.reallysi.com
  29. 29. OTHER RESOURCES Content Management: http://www.cmswatch.com/ XML/SGML (The Cover Pages): http://xml.coverpages.org/ Publishing standards: http://www.idealliance.org (Our) newsletter for publishers: http://www.reallysi.com/newsletter.htmwww.reallysi.com
  30. 30. THANK YOU Lisa Bos lbos@reallysi.com www.reallysi.comwww.reallysi.com

×