This document presents an investment opportunity in Peaks Frozen Yogurt Bar, which follows a proven self-serve frozen yogurt concept. Peaks aims to open its first location in Crossroads and rapidly expand to 5-7 locations in the region. The business model features low capital costs, low labor costs, high gross margins, and potential for rapid growth. It targets 18-35 year old women and families. Management has experience with regional and national roll-outs. The $150k investment represents a 25% equity stake in Peaks at a pre-money valuation of $450k, with projected annual pre-tax profits of 33% and potential liquidity events in 3-5 years.
6. Overview Opportunity to participate in the initial growth phase of Peaks Frozen Yogurt Bar Peaks has adopted and improved a high demand concept that has been proven in numerous markets Relatively low-guilt indulgence that initially appeals to 18-35 year-old women and their kids Financial model features: Low capital costs Low break-even sales Low labor High gross margins Limited G&A required to scale business Special advantage
7. Why Yogurt? On the Fast 50 chains to watch, 3 of the top 5 are Frozen Yogurt The “new” frozen yogurt tastes great Just like soft serve ice cream It is typically fat free It is nutrient dense It comes in a wide variety of flavors You rule the portions, the toppings, and the scene Fun, addictive experience Peaks is developing the experience of customer-created frozen yogurt starting in Crossroads
12. The Opportunity Yogurt is generally considered a “healthy indulgence” The initial yogurt launch in the 1970’s had only the very tart flavors TCBY started adoption in the 1980’s with a creamy version of yogurt that had broad appeal but limited flavors Pinkberry expanded the concept in 2005 with more mainstream flavors and fresh toppings Record crowds that are there six years later Trend has now reached the NW Recently opened sites recording exceptional sales “Inside” opportunity for rapid growth
13. The Opportunity (2) Yogurtland & Menchies created the “self-serve” model Self-serve has substantial demand and repeat usage Customers are delighted to be in total control They pick out a cup and serve themselves straight from the machines Multiple flavors of frozen yogurt with seasonal special flavors 20-30+ topping choices Customer pays by the ounce Growth has been strong during recession because it tastes great, has health benefits, its fun and has a low / controllable price point Management is key – Must create the great atmosphere The franchises are having a very tough time doing that through franchisees
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15. Initial Strategy Develop a unique brand and store concept Use the high margin, high demand, self-serve concept tailored to NW tastes Tier II malls and locations Crossroads is Store #1 opening in August, 2011 Drive-up locations versus reliance on mall traffic Hired a top, seasoned yogurt GM who creates a winning atmosphere Keep capital costs low Purchase correct equipment Purchase correct yogurt Exceptional cleanliness Heavy focus on social media marketing
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17. Growth Strategy Rapidly develop a regional chain Initial goal is 5-7 locations Core team is already in place to cover growth in construction, operations, finance, accounting, procurement, marketing, training Keep liquidity options open depending on how market develops Potential exit in 3-5 years
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19. Financial Model Financial model features: Low capital costs Low break-even sales Low labor High gross margins Limited G&A required to scale business Special advantage (see Tim)
20. The Competition The concept is still in early adoption in the NW New players help build demand in short-to-medium term Yogurtland & Menchies are direct rivals Both have good concepts but poor local owners / management TCBY / Pinkberry are associated with full-serve, even when they offer self-serve format Independents Substitutes (Frappuccino, Baskin Robbins, etc.) Few low-fat substitutes
21. Management Tim Riley CEO Several regional and national roll-outs including Shurgard and Door to Door Storage Thomas Lenz GM Ran Yogurt University for one of the largest suppliers and trained owners Player X Must discuss with Tim
22. The Opportunity $150K investment 25% equity interest Pre-money valuation of $450K Projected annual pre-tax profit for entity on ownership position is 33%. This amount does not include any growth in the value of the entity. Accredited investor ownership only Initially looking at a3-5 year holding period Liquidity through strategic acquisition or sale to a private equity fund
23. Summary Timely, ground floor investment opportunity Proven concept Seasoned management Exceptional gross profit margins Dramatic potential for growth Good scalability Conservative capital structure Attractive investment structure FUN! Thomas Lenz, the GM says it is like working at Disneyland