Five strategies for newspaper design as applied to the South Florida Sun Sentinel.

1. Reinventing the Sun Sentinel
5 STRATEGIES FOR PRINT

2. 1
Decide to play offense.

3. Readers often don’t notice subtle change
in the paper, so don’t be subtle.
Get out the 2 by 4 and swing hard...

4. ...starting with the branding. So this...

5. ...becomes this.
Make it clear that
this is not the same
old newspaper.

6. The new branding
is designed...
...for print

7. The new branding
is designed...
...for online

8. ...and for TV

9. The new branding is designed for...
...the smallest screens
News

10. ... and on
the street

11. 2
Differentiate yourself
from the competition.

12. Make the paper unlike any traditional newspaper.
Make the Sun Sentinel feel like
it could only come from South Florida.

13. 0.12.55.0 0.7.33.0 0.4.17.0 (33%)
33%
0.4.17.0
0.50.70.0 0.30.42.0 0.15.21.0
20%
0.10.14.0
12%
We started with a South
0.80.80.0 0.48.48.0 0.24.24.0 0.10.10.0
10%
Florida color palette.
0.80.60.25 0.48.36.15 0.24.18.7 0.8.6.3
0.70.0.15 0.42.0.9 0.21.0.4
12%
0.8.0.2
55.30.0.0 33.18.0.0 16.9.0.0
15%
8.5.0.0
Most colors were 80.0.0.30 48.0.0.18 24.0.0.9
10%
8.0.0.3
designed to print on only 60.0.50.0 36.0.30.0 18.0.15.0
15%
9.0.7.0
two plates to keep the 25.0.60.0 15.0.36.0 7.0.18.0
25%
6.0.15.0
printing clean and in 0.0.50.25 0.0.30.15 0.0.15.7
18%
0.0.9.4
register. 0.5.50.10 0.3.30.6 0.1.15.3
28%
0.1.14.3
0.10.15.50 0.6.9.30 0.3.4.15
12%
0.1.2.6
30.0.0.50 18.0.0.30 9.0.0.15
10%
3.0.0.5
0.0.40.50 0.0.24.30 0.0.12.15
12%
0.0.5.6

14. We found typography that gives the paper
an informal contemporary voice.
THE HELP TEAM CONSUMER REPORT
THE (NEW) AMERICAN WAY
$
15 25 $

15. Our August 17, 2009 launch edition.
The combined look, the
reader experience, is the
real branding.

16. Our August 17, 2009 launch edition.
Section flags
echo the Big S and
help establish a
pervasive page
architecture.

17. Our August 17, 2009 launch edition.
Clear and bold
is the mantra.

18. Our August 17, 2009 launch edition.
Pages should
radiate
enthusiasm
and energy.

19. Our August 17, 2009 launch edition.

20. Our August 17, 2009 launch edition.
The combined look, one that could
only come from South Florida, is
intended to be unlike any traditional
newspaper.
Reader experience is the real
branding.
Our August 17 launch edition.

21. This is the Big S.
The combined look, one that could
only come from South Florida, is
intended to be unlike any traditional
newspaper.
Reader experience is the real
branding.
Our August 17 launch edition.

22. 3
Make the paper more accessible.

23. Readers often tell us they don’t
have time to read the paper.
Consequently, we made the paper feel
easier and quicker to read.

24. Top headlines lead the front page,
much like an RSS feed.
PN 09-16-2008 A-1 CMYK
TUESDAY, SEPTEMBER 16, 2008 PALM BEACH COUNTY EDITION » 50¢
DON’TofCHEATfor IkeON GAS
Weeks misery
US survivors YOUR MONEY
PAGE 1
PAGE 3
Lipstick marks, jokes add to ballot confusion LOCAL
PAGE 1
SB 09-18-2008 A-1 CMYK
h HELP TEAM » Crisis on Wall Street THURSDAY, SEPTEMBER 18, 2008 BROWARD COUNTY EDITION » 50¢
Riding out theIKEVICTIMS SWEPT TO SEA? PAGE 5
financial storm the front line in AIDS war
We’re LOCAL
PAGE 1
Sit tight. Don't panic.
Broward judicial candidate tossed from ballot LOCAL
PAGE 1
Crisis on Wall Street

25. civic leaders. revenue generator.”
Revenue from the 20,000-seat Sun- In 1996, the county increased the A photo gallery shows you the BankAt- M Oil $86.59/bbl. (-$2.36)
rise arena, which will host the Florida lantic Center over the past 10 years. L 10-yr note 3.83% (+0.12%)
Panthers’ 2008-09 home opener on Sat- » ARENA PAGE 2 SunSentinel.com/business
MORE ON MARKETS » 4
h HELP TEAM » GAS WATCH
Broward County’s lowest regular gas prices
Panel to review BRUNSWICK CORP.
Sunoco
Chevron
6201 Miramar Parkway, Miramar
4450 S. Pine Island Road, Davie
$3.15
$3.19 ways to reduce Boat maker cuts jobs, plants
CHICAGO » Beleaguered boat maker Brunswick
Citizens’ reach
Shell 15801 Pines Blvd. Pembroke Pines $3.21
Corp. said Thursday it will cut 1,400 more jobs
Valero 1450 NE 26th St., Wilton Manors $3.24
as the company shuts four plants and furloughs
Exxon 15590 Pines Blvd., Pembroke Pines $3.27 workers at three more.
The announcement, which sent the manufac-
Palm Beach County’s lowest regular gas prices Intended By Julie Patel
STAFF WRITER
turer’s stock to a more than 15-year low, comes
four months after the suburban Chicago com-
Gas One 4625 W. Atlantic Ave., Delray Beach $3.35
as the last pany said it would eliminate 1,000 jobs because
Short-form
Chevron 3030 N. Military Trail, W. Palm Bch $3.37 How can state leaders shrink Flori- of the falling demand for recreational boats
Murphy USA 16211 S. Military Trail, Delray Beach $3.39 da’s state-backed home insurer amid a poor economic environment. Brunswick
Sunoco 1733 S. Congress Ave, W. Palm Bch $3.39 resort, which has become a behemoth? said it will permanently close plants in Pipe-
That’s the question the Citizens stone, Minn.; Roseburg, Ore.; and Arlington,
Cumberland Fms 2692 N. Military Trail, W. Palm Bch $3.39
Florida’s Property Insurance Corp. Mission Wash. Production at a plant in Navassa, N.C.,
stories are
Source: miamigasprices.com
Review Task Force will start ex- will shut down.
NOTE TO READERS: Prices do not include all gas stations largest ploring at its first meeting today in
in each county and are updated frequently. For updated Tampa. The Associated Press
gas prices, go to SunSentinel.com/helpteam property State legislators created the task
force this year as a first step to re-
employed
Steve Coate
insurer turn Citizens to its original purpose
of being an insurer of last resort for
may have Florida property owners. The
group is expected to report its find-
to borrow
throughout
ings and recommendations to Gov. AIRLINES
MORTGAGES Charlie Crist and House and Sen-
to pay ate leaders by Jan. 31.
The task force — comprised of Oil-price drop not paying off
30-year rates fall below 6% claims if a insurance industry executives, Even though oil is getting cheaper, airline
the paper.
consumer advocates and state stocks are still sinking. » Page 3
WASHINGTON » Rates on 30-year mortgages fell
below 6 percent this week, recording the first
major leaders appointed by Crist and
other state officials — will identify
decline in three weeks. things that triggered Citizens’ bal-
storm hits
5.94% 6.10%
Average last week for
looning to the state’s largest prop-
erty insurer with nearly 1.2 million
policies and come up with ways to
Average this week
for a 30-year, fixed- a 30-year, fixed-rate revamp the state insurer.
rate mortgage mortgage It’s a pressing issue because Citi-
zens’ roughly $11 billion in assets
Rates on 15-year fixed-rate mortgages may not be enough to pay claims if
dropped to 5.63 percent. a major hurricane strikes Florida.
It would have to borrow, which has
The Associated Press
» INSURER PAGE 2

26. PRESIDENTIAL DEBATE
WAR OF WORDS
In their first face-to-face clash, John McCain goes on the offensive early
and Barack Obama fires back aggressively on Iraq, taxes and spending
Alternative
storytelling
makes
content
more
accessible.
JIM BOURG, POOL PHOTO
Florida McCain: Never mentioned Florida, but seemed to ad- Obama: Addressed offshore oil drilling, an issue of
matters dress its Jewish voters by blasting Obama’s statement special interest to Floridians because of their concerns Pointed but polite
By William E. that he would meet with Iran’s president without pre- about preserving clean water and beaches. “We can’t
Gibson conditions. “What Senator Obama doesn’t seem to simply drill our way out of the problem. What we’re The debate between John McCain
understand that if without preconditions you sit down going to have to do is to approach it [energy independ- and Barack Obama was intense
across the table from someone who has called Israel a ence] through alternative energy, like solar and wind, and hard-fought. The presidential
‘stinking corpse,’ and wants to destroy that country and and biodiesel, and, yes, nuclear energy, clean-coal tech- candidates went after each other’s
wipe it off the map, you legitimize those comments.” nology.” voting records. See how they fared
and check the facts. Page 14
On-screen
presence
McCain: Got off to a slow start during economic por-
tion, admittedly not his strong point. Rambling and re-
Obama: Exuded confidence most of the night, speaking
directly to McCain, forcing him to play defense. Avoided
How it played here
By Tom Jicha petitive about his bipartisanship and budget cutting. tendency to be long-winded and wonkish. Well prepped, At a debate-watching gathering at
Despite invitation by moderator Jim Lehrer to speak had key facts and figures at his fingertips. Deftly worked a Pompano synagogue, the nation’s
directly to Obama, addressed most remarks directly to key campaign talking points into responses. Benefited economy was the main concern.
camera. Came to life during foreign policy portion, his from more than a third of the debate turning to econom- Page 14
forte, stressing his experience and familiarity with key ics instead of foreign policy. Bolstered perception this is
foreign leaders. his strength.
Rate the debate
Print out a debate scorecard, and
Surprise McCain: Compared Obama to President Bush by saying Obama: Thrust on the defensive through much of the compare your score with others at
of the they both had stubbornly refused at first to see the val- debate, he said again and again that he agreed with SunSentinel.com/debates. Also,
night ue of sending more troops to Iraq to stabilize that coun-
try. McCain tried throughout the debate to distance
McCain on many matters, including the need to curb
pork-barrel spending. “But the fact is that eliminating
you can submit questions for the
third debate, on Oct. 7, at
By William E.
Gibson himself from the unpopular president and audaciously earmarks alone is not a recipe for how we’re going to webmd.com/askthecandidates
suggested that Obama shared Bush’s bad judgment. get the middle class back on track.” or MyDebates.org. Moderator
Tom Brokaw will ask questions.
How did This is how Nova Southeastern professor Gary Gersh-
they do McCAIN: B– OBAMA: B– man graded the debate. Find out why on page 14

27. Florida McCain: Never mentioned Florida, but seemed to ad- Obama: Addressed offshore oil drilling, an issue of
matters dress its Jewish voters by blasting Obama’s statement special interest to Floridians because of their concerns
that he would meet with Iran’s president without pre- about preserving clean water and beaches. “We can’t
Alternative
By William E.
Gibson conditions. “What Senator Obama doesn’t seem to simply drill our way out of the problem. What we’re
understand that if without preconditions you sit down going to have to do is to approach it [energy independ-
across the table from someone who has called Israel a ence] through alternative energy, like solar and wind,
storytelling ‘stinking corpse,’ and wants to destroy that country and
wipe it off the map, you legitimize those comments.”
and biodiesel, and, yes, nuclear energy, clean-coal tech
nology.”
makes On-screen McCain: Got off to a slow start during economic por- Obama: Exuded confidence most of the night, speakin
presence tion, admittedly not his strong point. Rambling and re- directly to McCain, forcing him to play defense. Avoided
content By Tom Jicha petitive about his bipartisanship and budget cutting.
Despite invitation by moderator Jim Lehrer to speak
tendency to be long-winded and wonkish. Well prepped
had key facts and figures at his fingertips. Deftly worke
directly to Obama, addressed most remarks directly to key campaign talking points into responses. Benefited
more camera. Came to life during foreign policy portion, his
forte, stressing his experience and familiarity with key
from more than a third of the debate turning to econom
ics instead of foreign policy. Bolstered perception this i
foreign leaders. his strength.
accessible. Surprise McCain: Compared Obama to President Bush by saying Obama: Thrust on the defensive through much of the
of the they both had stubbornly refused at first to see the val- debate, he said again and again that he agreed with
night ue of sending more troops to Iraq to stabilize that coun-
try. McCain tried throughout the debate to distance
McCain on many matters, including the need to curb
pork-barrel spending. “But the fact is that eliminating
By William E.
Gibson himself from the unpopular president and audaciously earmarks alone is not a recipe for how we’re going to
suggested that Obama shared Bush’s bad judgment. get the middle class back on track.”
Closer look.
How did This is how
they do McCAIN: B– OBAMA: B– man grade

28. She broke from her regimen only Rico and South Dakota, which holds been denying that their fight for the McCain criticizes
to take phone calls from Harold Ickes,
her point man in negotiations over the
the last primary, along with Montana,
today.
nomination was ending; privately, how-
ever, staff members were discussing Obama on Iran
disputed Michigan and Florida delega- Late last week, before taking off from plans for after today, engaging in gal- McCain raised the specter of a
tions that were in the process of degen- Rapid City, S.D., Clinton wandered to lows humor (with one dubbing Puerto
erating, on live television, in Washing- the back of her campaign plane and Rico the campaign’s Fantasy Island) nuclear Iran in a speech to a pro-
Israel group in Washington D.C.,
Some stories are edited into chunks.
ton. held forth for the last smattering of her and acknowledging the obvious.
“For me, it was a totally entrancing traveling media chroniclers. She spoke She planned to give her post-primary once again chastising Obama for his
experience,” Clinton said of the cara- of the virtue of “finishing the job,” a speech in New York tonight, a rare de- willingness to meet with leaders of
van on Sunday. The caravan was also a guiding principle through her career, parture from the campaign trail. Iran and other U.S. foes.
tidy reflection of the primary campaign whether in the context of staying in
itself: loud, winding and seemingly end- this presidential race, sticking with her INFORMATION FROM THE ASSOCIATED Get more political news at
less. And Clinton was determined to marriage or outlasting her political ad- PRESS WAS USED IN THIS REPORT. Sun-Sentinel.com/decision2008
THE BREAKDOWN STATS, FACTS, FIGURES YOU NEED TO KNOW COMPILED BY THE WIRE DESK FROM THE NEW YORK TIMES
The new intelligence law » This and previ-
ous breakdowns
The new law, which took effect last week, requires always online at
all Venezuelans and foreigners in the country to Sun-Sentinel.
comply with requests for information from the com/breakdown
agencies, whose secret police and community-
monitoring groups are loyal to Chavez.
Two to four years in prison
Refusal would result in prison for two to four years
for most people and four to six years for govern-
ment employees.
Chavez' reasoning
The new law was intended to guarantee "national
Blanca Rosa Marmol, a justice in Venezuela's highest court security" against "imperialist attacks".
PHOTO BY THE ASSOCIATED PRESS

29. Here’s how the
group’s reefs have
worked elsewhere: By David Fleshler rent through steel frames to stimu- Lauderdale-by-the-Sea has ap-
STAFF WRITER late the growth of corals, creating proved a $60,000 contract with
habitat for fish, crabs and other ma- Global Coral Reef Alliance of Cam-
The thunderclaps and lightning rine creatures. Shaped like airplane bridge, Mass., which has con-
flashes of Victor Frankenstein’s hangars, the six undersea struc- structed electrified reefs in Mexico,
1 A buoy with
laboratory seem far removed from tures each would stretch 6 feet Jamaica, Indonesia, the Maldives
solar panels sends the sunshine, hotels and snorkelers along the ocean floor. Two buoys and other countries.
electricity through of the South Florida coast. with solar panels would deliver The electric current, too weak to
cables to an But the town of Lauderdale-by- electricity through insulated cables. harm swimmers or fish, draws dis-
artificial reef. the-Sea is pursuing the dream of us- Coral reefs, often called the rain solved calcium carbonate and other
Sometimes ing electricity to help generate life.
The town plans to install a cluster
of electrified artificial reefs off the
beach and run a low-voltage cur-
forests of the ocean, have been bat-
tered by global warming, pollution,
overfishing and ship groundings.
Hoping to reinvigorate its reefs,
minerals from seawater, helping
corals build their skeletons.
» REEFS PAGE 8
the story is
Positive Negative
charge charge
told 2 An electric field is created by
positive and negative charges.
3 Dissolved calcium carbonate
condenses out of seawater and
attaches to cages.
graphically.
Attached to
steel cages
Only previously broken
corals are used.
CORAL
ANATOMY
Tentacles Mouth
Attached to metal 4 Divers tie coral fragments to bars. Coral larvae settle
mesh in plastic tube onto the calcium carbonate, which helps skeleton growth.
Epidermis
Skeleton
Source: Global Coral Reef Alliance Renee Kwok, Len De Groot, David Fleshler SUN SENTINEL AP PHOTO

30. Clean, formatted inside pages are easy to read.

31. 4
Make content easier to find.

32. We have an emphasis on navigation
throughout the paper, because readers
often miss valuable content.

33. Each section front promotes strategic inside content.
SB 09-01-2008 D-1 CMYK
SB 09-05-2008 E-1 CMYK
YOUR BUDGET» 3 YOUR TECHNOLOGY» 5 PL ANNER » 7 WEATHER» 12 SUNSENTINEL.COM » MONDAY, SEPTEMBER 1, 2008 » SB
TASTY NEWS
SUNSENTINEL.COM » FRIDAY, SEPTEMBER 5, 2008 » SB
TABLE
h Help Team
Budget » Tech » Career
TALK Is your food bill killing your wallet? Here are
»3
some ways to save money on groceries » 3
SB 09-07-2008 F-1 CMYK
Plant of the month: Almond verbena »5 Don’t let your gadgets get washed SUNSENTINEL.COM » SUNDAY, SEPTEMBER 7, 2008 » SB
EYE
E-1 away in the next storm » 5
ON PATROL
blue
BR 09-14-2008 CMYK
INTAIN YOUR POOL IN THE
Your Money
BR » SUNDAY, SEPTEMBER 14, 2008 » SUNSENTINEL.COM » SUN SENTINEL» » 1
SUNSENTINEL.COM » SUNDAY, SEPTEMBER 14, 2008 BR INSIDE: MOVIES, COMICS, PUZZLES, ADVICE » 9-12
STRAITS » 6 »X
Whoa, Canada! IN THE SKY
Stepping out in Toronto
SMART SITES
Daniel »4 Editorials, letters to the editor and columnists
Outlook » 4 and 5
Vasquez
COMMENTARY
Takes 10 - 15 minutes a week to service.
Chemicals are balanced, walls brushed, and
pool vacuumed. Filter has been serviced year-
ly and cleaned monthly.
h Help Team » Consumer report
The Web is a wonderful tool for savvy consumers to use — When you’re familiar with official State of Florida Web sites,
when you know where to go. you can quickly check whether a roofer has a valid license be-
Travel DISNEY BIDS FAREWELL TO POCAHONTAS SHOW
PROTECTING YOUR
Monthly cost: $25-$35. »2
Go to the right site and you can check criminal backgrounds fore you hire him. You can also find out what to do if someone
of contractors you may want to hire, or even suspicious neigh- steals your identity, file a complaint against a company that left
WE PUT bors. Learn how to clean a clothes dryer without ruining it.
Check if a video game or movie is too violent for your child.
you feeling cheated or learn to plan for a disaster.
You just need to know where to go.Turn to page 2 for a guide
It’s even better when you find sites that help you live smarter to helpful (and fun) sites that every consumer should consider

34. PN 10-06-2008 A-2 CMYK
2A » SUN SENTINEL » SUNSENTINEL.COM » MONDAY, OCTOBER 6, 2008 » PN
WEATHER Thunderstorms
87/79
Tomorrow » 87/79: Partly cloudy
Best of today Next day » 87/79: Chance of thunderstorms
Page 2 is
More weather on the back page of Your Money
Customer Local News Map SunSentinel.com/newsmap
dedicated to
service SPORTS
Subscribers, if your
College football wrap-up
Atlantic
newspaper was not Ocean
delivered call Indiantown Rd.
before 10 a.m.
weekdays OR After another busy weekend, 1
City to decide fate
the best of
before 11 a.m. Jupiter
weekends.
Staff Writer Randall Mell
TOLL FREE
1-800-548-NEWS
examines the race to the T WO -MI NU TE DRI
LL » 2 FOR THE REC O
of 1927 high school
M
(1-800-548-6397) national championship game Juno
Boynton Beach commissioners will 95 Beach
at Dolphin Stadium. Page 7
consider taking back ownership of B
the paper,
Palm North
Contacts e
the city’s original high school. The e Line Beach Palm
U
Did rookie Michael Beasley live Hw Gardens Beach
MAIN 1927 building, one of Florida’s en- y.
NEWSROOM up to expectations? Ira dangered historic buildings, could
561-243-6600 Lake Park Palm
Winderman analyzes the face demolition. Local, page 3 Beach
for a quick
READER West Riviera Shores
LIAISON revamped Heat in its first Palm Beach
Gail Bulfin, Beach
Reader Editor exhibition game. Page 10
954-356-4580 Mangonia Palm
Park Beach
FRONT PAGE, West
Road work may Royal
Loxahatchee end
read or to tell
A-SECTION Palm
Willie Fernandez YOUR MONEY Beach Cloud
954-356-4178 Groves Palm Haverhill
earlier than planned Lake
LOCAL
Arnie Rosenberg,
City Editor
Fight that spam on your cell 441
Beach
Work to widen Florida’s Turnpike
Southern Blvd.
Palm
Springs
Glen
Ridge
Cell phone spam clogging up between Atlantic Avenue and the
Wellington Lake
you where the
561-243-6651
Clarke
BUSINESS your line? Learn how to Lantana Toll Plaza could finish Shores
Anne Vasquez, combat disruptive cell earlier than expected. The east- Greenacres Lake Worth Rd. Lake
Your Money Editor » 2
» 2 MA RK ET S bound lanes of Atlantic could open Worth
DI VI DE ND S
954-356-4670 telemarketers with these 1
in the next week. Local, page 3 South
SPORTS strategies. Page 5
in-depth
Kathy Laughlin Atlantis Lantana Palm
Sports Editor Beach
954-356-4635 If you’re thinking of going Boynton Manalapan
FEATURES
Beach Ocean
wireless with your surround Boynton Beach Blvd.
Gretchen Ridge
Day-Bryant, sound system, you might want
Street pavement
coverage is.
Briny
Arts & Features Breezes
to wait. There are other op-
Editor
954-356-4718 tions to all that wiring. Page 5 falling apart 95
Gulf-
PHOTOGRAPHY stream
Alan Konkal contacted the Sun Atlantic Ave.
Taimy Alvarez,
Photo Director Sentinel Watch about deteriorating Delray
Beach
954-356-4784
SUNSENTINEL.COM street pavement in his neighbor- 1
GRAPHICS hood west of Boca Raton. The Highland
Find fun in your mailbox
Len DeGroot, county is determining which roads Beach
Graphics Director
954-356-4771 need to be repaved. Local, page 2 Yamato Rd
Get our free entertainment newsletter Boca
with the best events, movies and Raton
Corrections, 441
clarifications restaurants in South Florida, sent right
7
The Sun Sentinel to your mailbox.
takes complaints
about accuracy
SunSentinel.com/newsletters Animals at shelter
Parkland
Deerfield
Beach
seriously and will get official blessing Hillsboro

35. SHOWTIME HOME COMING SUNDAY POLLS
Movie with Now that’s Many felons Obama takes
a conscience a bright idea can still vote lead in state
The Express portrays Ernie Sick of watching your Florida law bans many Barack Obama holds a clear
Davis, the first black player felons from voting, but lead in Florida, a new Sun
electric bill go up? Find out
to win the Heisman Trophy, thousands are still Sentinel poll shows. Page 3
what wastes kilowatts and
as being in a league with registered to vote in
learn how to get a free Seven of 10 Floridians blame
Martin Luther King Jr. and November. Find out more in
Jackie Robinson.
energy survey from a Sun Sentinel investigative
investors and bankers for
Florida Power & Light the financial crisis.
Showtime, page 6 report on Sunday.
Co. Home, page 1 Your Money, page 1
Vol. 49, No. 168 » Copyright 2008
We reach almost 2 million people every week with the combined resources of:
All rights reserved
For home delivery, call 1-800-548-NEWS
WSFL-TV Forum Publishing Group
Short-form stories on section fronts
often point to inside content.

36. 5
Target your audience.

37. Aim our content, headlines and design
directly at 30-49 year-old readers,
our target demographic.

38. Address the
readers with
more HEY COPS, SLOW DOWN
conversational LOU TOMAN, SUN SENTINEL
headlines. Fort Lauderdale uses new
technology to nail officers
Busted for speeding
In the past year, Fort Lauderdale records show the following officers were
SB 09-04-2008
among those counseled or disciplined for driving faster than 80 mph while
The policy
A-1 operatingwhile on or off
“Officers C M Y K
assigned vehicles
personally
not on an emergency call: duty shall operate the vehicle in a
THURSDAY, SEPTEMBERmph or more
who hit 81 4, 2008 manner consistent with all applica-
BROWARD COUNTY EDITION » 50¢
TAX PLAN: IT’S A GONER
Alexander Griss, fired in August Jacqueline Sanchez, counseled ble traffic laws and regulations.
2007 after being charged with ve- in April for driving faster than 80 Under normal non-emergency
By Brittany Wallman hicular homicide in the death of mph and given letter of reprimand operating conditions and while
STAFF WRITER pedestrian Althea McKay. Investi- in June for speeding off duty. responding to routine ‘Code 1’ calls
gators estimated he was driving 79 for service, employees of the FLPD
What if your car spit out a report to the police depart- David Santiago, counseled for
mph at the time, while the global will strictly adhere to all traffic
ment every time you hit 81 miles an hour? driving faster than 90 mph in Janu-
To the chagrin of its police officers, the city of Fort positioning device reported he was laws and drive defensively in a safe
ary, then counseled in April and
Lauderdale is using satellite car-locaters in patrol driving 91. It also reported 15 in- and courteous manner.”
again in June for driving faster than
cars to watch for speeding. Any officer driving faster stances in the month before the
80.
than 80 — whether on duty or off — is busted. accident of Griss driving faster than Brittany Wallman
Since the monitoring began a year ago, 29 officers 110, mostly on interstates. He Wesley Taylor, sped faster than
have been written up or disciplined for speeding, ac-
Florida Supreme Court rules Amendment 5 can’t be on Nov. ballot. LOCAL, PAGE 1
cording to city records. Some officers were caught
driving faster than 90 mph, even while off duty, and
reached 118 twice on Interstate
Have your say
595 and 114 once on State Road
A1A, where the speed limit is 30 to
90 mph on 10 occasions and was
given a counseling slip in January.
In June, he got a letter of repri-
one was nailed for speeding 30 times. What’s your take on
Law enforcement agencies across South Florida 35, those records showed. mand because he exceeded 80 on
Fort Lauderdale track-
Property taxes, sales
and the country use vehicle-locaters in police cars to 90-word Lauginiger, given letter of toss two February and March, all
Court says William
ballot Justices 20 dates in other Amendments 7 and 9 are police
ing the speed of
help dispatchers find the closest officer to send to while off duty.
taxes and school funding be in danger if they
calls, or to find officers who might title and summary are speeding faster than
reprimand for amendments that would beyond appointed panel’sus in our
cruisers? Tell
90 mph in May 2007, then sus- Dianna Zimmerman, got counsel- poll. SunSentinel.
willcan’t bein using it toradio. But Fort Lauderdale may be
unique
reached on
remain the same. speed. inadequate. pended one day in June this year school vouchers. driving faster court decides.
monitor
protect ing slip in January for
scope, com/speed
Internal affairs workers sift through the reports to for driving faster than 80 while on than 90 mph and again in April for

39. Panthers preview: Can they reach the playoffs? SPORTS
PAGE 1
THE HOUSE
MIGHT BE CHEAP
Address the
readers with
more
conversational
Tax facts
headlines. For recent stories on
Florida’s tax changes and
frequently asked questions,
go to SunSentinel.com/
propertytax
BUT THE TAXES MAY KILL YOU
Bill could top $5,400 after sale of home for $200,000 23 percent
A recent study by the Sun Sentinel
By Scott Wyman sure — represent a large share of the real estate mar- showed 23 percent of sellers in Broward
STAFF WRITER ket in Broward and Palm Beach counties as more County sold at a loss during the first half
owners are unable to keep up with mortgage pay-
of the year.
Real estate ads these days include listing after listing ments. But that doesn’t matter when local property
of bargain-basement prices. But those who buy a appraiser offices draw up the tax rolls.
home in a foreclosure or a pre-foreclosure sale
should know that future property bills may be no bar-
In fact, state regulations bar counties from factor-
ing in foreclosures and other distressed sales in 27 percent

40. But there are times Northeast’s stronger” doesn’t apply solely to » HIGH SCHOOLS PAGE 7
THE HATE-O-METER » Mild aggravation » Moderate contempt » Hardcore hate
BRETT FAVRE’S THE HATER’S OLE MISS KIMBO SLICE’S LOSS
COMMERCIAL » - FLORIDA COLUMN TO PINK-HAIRED DUDE
Michael Yes, the one with guys in It sounded too much like This was so bad that you
Cunningham is jeans playing something real hate and not the fun can hate on Kimbo with-
resembling football. kind practiced by The out even mentioning those
The Hater. Here’s
The ad is annoying but Hater’s role model, Silky Web pictures of Seth
his guide to who keeps hanging around Petruzelli looking like Dr.
Johnson. It’s never
and what should though The Hater wish- personal with The Hater, Frank-N-Furter. How did
be hated on in es it would go away. who serves penance with Kimbo let Goldust beat
sports this week. Sort of like Favre. some deserved self-hate. him down like that?
PANTHERS » 7 DOLPHINS » 9
Consider this fence mended Transition suits Roth
Have a personality. Be opinionated. is finally able to flex his muscles a
Matt Roth
One of the first assignments for the Panthers this offseason was
to patch up a divided locker room. Looks like they’ve succeeded. position. Sunday’s game against San Diego sh

41. Have a personality... and sell your personalities.
SB 10-10-2008 C-1 CMYK
MOTOR SPORTS » 4 NFL » 5 NBA » 10 GOLF » 10 FOR THE RECORD » 11 SUNSENTINEL.COM » FRIDAY, OCTOBER 10, 2008 » SB
ONE-LINERS » OUR WRITERS SOUND OFF
Are the Rays for real?
Mike Berardino: Dave Hyde: Juan C. Rodriguez: Ethan Skolnick: Michael Cunningham:
Yes. Behold the They’ve come of age like the Yes, and as the Red Sox Yes, but the baseball gods Yes, but the Red
power of the cowbell! 2003 Marlins and will win it all. can attest, reality bites. want Manny vs. the BoSox. Sox are for realer.
Sports Berardino: Brawls helped Rays reach ALCS showdown against Red Sox » 3

42. PN 09-29-2008 A-1 CMYK
MONDAY, SEPTEMBER 29, 2008 PALM BEACH COUNTY EDITION » 50¢
IT’S A DEAL ... MAYBE
House due to vote today on retooled $700 billion rescue PAGE 3
Foreclosure drama: Ex-owner stalks Ohio family PAGE 13
READY TO VOTE?
HAPPY ROSH
HASHANA GET IN LINE Don’t be afraid to have some fun.
Some obstacles could make for a long wait on Election Day
Checking in Voting Scanning
Voters present ID and poll work- Ballots will be up to four pages Most precincts have only one
ers make sure they’re on the rolls long, front and back, increasing scanner for voters to insert their
before receiving a ballot. the time needed to vote. finished ballot into for tallying.
The more you enjoy your work,
the greater the chances are that
By Anthony Man
POLITICAL WRITER
The first big election using paper
ballots in Palm Beach County plus
ship for the political conventions,
record participation in presiden-
tial primaries and a surge in voter
registrations, turnout on Nov. 4
could hit 75 percent to 85 percent.
your readers will enjoy the work
as well.
an expected record-shattering Florida Secretary of State Kurt
turnout has political leaders warn- Browning expects more voters this
ing about the possibility of an Elec- year than in either the 2000 or 2004
tion Day meltdown. presidential elections.
“I have grave concerns about ev- There are three potential Elec-
Decision 2008 ery aspect of voting,” said Pamela tion Day choke points at the polls:
Goodman, president of the Mobs of people waiting to
county’s League of Women Voters check in, show their IDs and get
chapter. “It’s going to be a long, ar- ballots.
Voters can follow several tips
duous day on Nov. 4.” Ballots that will take a long time
to help ensure a painless The nightmare scenario stems to fill out. Palm Beach County
voting experience. Page 7 from what’s almost certain to be a
Staff illustration; BigStock, Photos.com photos huge turnout. Based on the viewer- » ELECTION DAY PAGE 7
LOCAL YOUR MONEY SPORTS h HELP TEAM
High Holy Risks of ‘going bare’ Marlins ruin Pawnshop
Days off on wind insurance Mets’ party essentials
Rosh Hashana and other Rising costs of windstorm insurance have The Mets brought former Looking to pick up cash by
Jewish holidays fall at mid- prompted some people to do without — greats like Tom Seaver and pawning some of your less-
week this season. So Jews known as “going bare.” Though it is now Dwight Gooden to Shea for than-essentials? Columnist
like FAU student Jonathan legal in certain cases, insurance agents a party. Instead, the Marlins Daniel Vasquez offers ad-
Yunger may miss more advise you to carefully consider the knocked them out of the vice on dealing with pawn-
school. Local, page 1 possible consequences. Your Money, page 1 playoffs. Sports, page 1 shops. Your Money, page 1
Vol. 49, No. 157 » Copyright 2008
We reach almost 2 million people every week with the combined resources of: