2. S I M P L I F Y
bare essence
Decide what is absolutely
necessary to tell a story.
Anything beyond that could
dilute the message.
3. S I M P L I F Y
ruthless editing
This page about the big
east coast blackout
uses some extreme
editing to create drama.
Paul Wallen
4. S I M P L I F Y
Tiny scale and
generous white
space illustrate the
flea market idea.
San Jose Mercury News
5. S I M P L I F Y
This example also
plays with that
sense of scale on a
most minimal page,
with not even a
headline.
martin gee
6. S I M P L I F Y
A simple pattern of
black lines create a
cross.
Tomasz Bochenki
7. S I M P L I F Y
A minimal color
scheme and just
part of a yin-yang
symbol also give
this profile of golfer
Y.E. Yang a nice
play of positive and
negative space.
Christian Font
8. S I M P L I F Y
cropping
By showing only a minimum of each character, the
images become less literal and more powerful.
9. S I M P L I F Y
Tight shots, cropped
or not, can get to just
the essence of the
character.
Margit Toovere
10. S I M P L I F Y
metaphor
The glowing clock
radio expresses the
idea of insomnia in a
less literal, more
emotional way.
Gustavo Lo Valvo
11. S I M P L I F Y
understatement
Downplayed branding.
Tiny headline.
Wide crop.
Hidden face.
Memorable page.
Trent Koland