1) Sanoma Media is a mid-sized European media group based in Finland that is a leading media company in the Netherlands, including being the #1 Dutch magazine publisher and #1 online publisher. 2) Sanoma Media NL sees over 400 million pageviews per month on their websites, with mobile traffic growing significantly since 2009 across iPhone, Android, and iPad platforms. 3) As media consumption habits change with more usage of phones and tablets, Sanoma must adapt their monetization strategies to be cross-platform while meeting consumer demands and educating advertisers on new opportunities.

1. eBay Mobile Summit
Mobile(monetization) @Sanoma Media
@Tim_Akkerman
&
@NvanAmeyden
10-05-2012

2. •Mid-sized European media group
• Founded and headquartered in Finland
• Focused on Media and Education
• Present in Finland, Netherlands and Belgium and Russia &
Central Eastern Europe
•Leading media company in the Netherlands
• #1 Dutch magazine publisher (Hoofddorp)
• #1 Dutch online publisher (Amsterdam-West)
• #2 Dutch Commercial TV broadcaster (Amsterdam-East):
SBS6, Net5, Veronica

3. Sanoma Media NL

4. #1 Consumer magazine publisher

5. #1 Online publisher

6. #1 Mobile publisher
400,000,000 pageviews per month

10. NU.NL MOBILE PAGEVIEWS
225,000,000
150,000,000
75,000,000
iPad
Android
0 iPhone
Mobile site

11. 0
125,000,000
250,000,000
375,000,000
500,000,000
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
NU.NL MOBILE PAGEVIEWS
Mar-12
iPad
iPhone
Android
Mobile site

12. Changing media consumption
tablet
computer 5%
phone 45% overall
50% overall views
overall views
views
In the morning, relative People reading on computers iPad readers read more news
readership across all three consumer their greatest share of on the device at night than
platforms ramps up quickly online news that way during the day during other times of day
iPad
%
% Computer
Smartphone
%
%
%
%
%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Source: NU.nl (based on sample data)

13. Monetization

14. =

15. Crossmedia

19. Monetization

20. =

21. Segmentation

23. Monetization

24. =

25. KISS

27. Monetization

28. =

29. CONSUMERS DEMAND

31. Monetization

32. =

33. Smart business processes

35. Monetization

36. =

37. New business models

43. Monetization

44. =

45. Educating advertisers

47. Back to WhatToWear

51. Educating advertisers + serving users

53. Mobile advertising cases

57. Movie trailer

58. Movie trailer

67. Apps end
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