Effective Business Communications in English as a 2nd Language
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Business communication tips for professionals who speak English as a second language in the global workplace
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Effective Business Communications in English as a 2nd Language
- 1. JIYOUNGMOON EFFECTIVE BUSINESS COMMUNICATIONS IN ENGLISH AS A 2ND LANGUAGE SEPTEMBER 2019
- 4. JIYOUNGMOON 1. Keep it plain and simple 2. Cater to your audience 3. Understand context GOLDEN RULES OF BUSINESS COMMUNICATION
- 5. JIYOUNGMOON !" 5 BUSINESS COMMUNICATIONS IN ENGLISH AS A 2ND LANGUAGE
- 6. JIYOUNGMOON BUSINESS COMMUNICATIONS IN ENGLISH AS A 2ND LANGUAGE When writing text, start in English from the beginning. (Never translate from your local text.) Avoid clichés and overused expressions. Try not to use these phrases: - Think outside the box - Game-changing, paradigm shift ... - Walk the talk
- 8. TO IDENTIFY PATTERNS WHY DATA VISUALIZATION ?!
- 9. EXAMPLE I 1854 in London …
- 10. JIYOUNGMOON What can we do with that ?! Data Visualization for PR / Marketing Sort data Analyze Visualize Identify patterns (key takeaways) PR / Marketing Activities Business Performance Plan next PR / marketing activities based on the key takeaways ? Develop branded content
- 11. EXERCISE
- 12. EXERCISE I
- 13. JIYOUNGMOON As of August 2017 Source: Statcounter EXERCISE I Mobile OS Global Market Share MAKEOVER #1
- 14. JIYOUNGMOON Mobile OS Global Market Share MAKEOVER #2 EXERCISE I As of August 2017 Source: Statcounter
- 16. EXERCISE II
- 17. JIYOUNGMOON Investors Behind Softbank’s $100B Vision Fund EXERCISE II As of May 2017 Source: Bloomberg $45B Saudi Arabia’s Public Investment Fund $28B SoftBank $15B Abu Dhabi’s Mubata’s Investment Co. $7B Yet to be raised $5B Apple, Qualcomm, Faxconn, Sharp MAKEOVER #1
- 18. JIYOUNGMOON Investors Behind Softbank’s $100B Vision Fund EXERCISE II As of May 2017 Source: Bloomberg $60B Middle East Investors ▪ Saudi Arabia’s Public Investment Fund ▪ Abu Dhabi’s Mubata’s Investment Co. $28B SoftBank $7B Yet to be raised $5B Apple, Qualcomm, Faxconn, Sharp MAKEOVER #2
- 19. EXERCISE III
- 20. JIYOUNGMOON EXERCISE III MODIFICATION EXAMPLE MAU: Major Messenger Apps UNIT: MILLION As of August 2017 Source: WE ARE SOCIAL ANALYSIS
- 21. “The signal is the truth. The noise is what distracts us from the truth.” - Nate Silver
- 23. 1. Craft your story 2. Visualize your ideas 3. Deliver the content effectively STEPS TO AN EFFECTIVE PRESENTATION JIYOUNGMOON
- 24. JIYOUNGMOON SOLUTION FUTURE FULFILLMENT SPECIAL WE PROBLEM PAST / PRESENT NEEDS MUNDANE THEY V S CONTRAST SETS FOR STORY DEVELOPMENT
- 27. JIYOUNGMOON START SUCCESSFUL PRESENTATION REPEAT !!! 1ST REHEARSAL FINAL REHEARSAL MODIFY THE CONTENT 2ND, 3RD… REHEARSALS (INCLUDING TECHNICAL ASPECTS) DEVELOP SPEECH NOTES DEVELOP CONTENT (SLIDES & VISUAL) SET THE STORY STRUCTURE & FLOW PRESENTATION DEVELOPMENT PROCESS
- 28. JIYOUNGMOON CHECKLIST Make sure the flow is smooth from the opening to the closing Rehearse with some flexibility Check the venue and equipment in advance Prepare for the worst-case scenario Prepare Q&A List
- 29. Pros & Cons Of Slide Presentations?