Practical Funding And
Pitch Advice for App
Startups And
Entrepreneurs
PhoenixGMN.com - Award Winning App Studio - 80+ Apps...
Part
01
How to proceed with an
idea
Part
02
App Marketing – Buzz &
Promotions
Part
03
Funding for App
Entrepreneurs
By Nav...
In a perfect (dream?) world...
Funding for Apps!
If someone says -
I have an idea and a painting
(equivalent to wireframe) of a
chicken farm in scottish
...
Funding for Apps!
Startup Facts
Just an ”idea” is worth nothing. Equity
in an idea is no good for investors or app
develop...
Got an Idea? What next..
1. Make App Requirements document with user journey steps – its your responsibility not the
geek’...
Got an Idea? What next..
5. Create a company with legal help, then Register it with app stores
6. Launch MVP as beta launc...
Got an Idea? What next..
1. mbuckworth@buckworthsolicitors.co.uk - a very supportive law firm for SMEs – comes highly
reco...
App Launch Sites- spread the word..
1. http://whemsy.com
2. http://streetscoutapp.com/
3. http://seesnap.co.uk/
4. http://...
Business Plans & Pitches..
1. What makes you different?
2. Who is the competition?
3. How will you make money?
4. What do ...
Business Plans & Pitches..
How to Put the pitch together
Brainstorm Select and reject Structure Produce visual aids
and su...
Business Plans & Pitches..
Pitch - Brain Storm
For each theme / key area, brainstorm everything you could include
1. Ident...
Business Plans & Pitches..
Structure The Pitch
Every pitch should have
1. An introduction
2. A main body covering the 5 th...
Business Plans & Pitches..
Structure The Pitch
For each of the 5 key themes, what are the 2 or 3 key points?
1. Market Gap...
Business Plans & Pitches..
Pitch - Introduction
Over your title slide – name and company
Do
1. Introduce yourself
2. Tell ...
Business Plans & Pitches..
Pitch - Summary
Over the summary and action slide
1. Summarise your key messages
2. Stress what...
Business Plans & Pitches..
Pitch - Summary so far
● Everyone is nervous – practice it before
● You have 3 minutes
○ To mak...
Business Plans & Pitches..
A Good Executive Summary Content
1. Punch line – 1 line USP
2. Company/Concept Introduction
3. ...
More Resources..
Google about fundraising and prepare better
1. Blog post A fundraising Survival Guide from Paul Graham as...
Venture Capital Houses..
1. MMC Ventures
2. Dawn Capital
3. Eden Ventures
4. Spark Ventures
5. YFM Group
6. Solon Ventures...
Angel Networks / Angel funds..
1. British Business Angels Association
2. OION
3. Cambridge Angels
4. Envestors
5. London B...
Incubators Or Accelerators..
1. Springboard
2. Seed Camp
3. Oxygen
4. Innovation Warehouse
5. Wayra
6. Entrepreneurial Spa...
Other Funding Sources/Grants..
1. The Technology Strategy Board
2. European Framework Grants
3. PERA
4. Big Venture Challe...
Financiers to close complex deals..
1. Simon Carmichael – Torch Partners
2. Matthew Byatt – Beanstalk Management
3. Stuart...
Have an App Idea? Need a Quote?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
1. MVP/Prototypes from ...
Have an App Idea? Need Advice?
PhoenixGMN.com - Your Friendly App Development Partner and Adviser
Please go through “How t...
Contact & Feedback
Is your app idea worth it? Then contact us…
Help, Advice & Complete Support for App Startups
Appsjuncti...
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PhoenixGMN Practical Funding And Pitch Advice For App Startups And Entrepreneurs

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In this part 3 of three part series delivered by PhoenixGMN consultant Navin Arora, the audience is presented with very practical advice about how to approach angels for funding using pitched and business plans. What is a good pitch and business plan. etc.

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PhoenixGMN Practical Funding And Pitch Advice For App Startups And Entrepreneurs

  1. 1. Practical Funding And Pitch Advice for App Startups And Entrepreneurs PhoenixGMN.com - Award Winning App Studio - 80+ Apps in App Stores Creator of Appsjunction.net - A Revolutionary Crowd Funding and Freelancers Platform Mobile Apps Portfolio – SuperHitApps.com
  2. 2. Part 01 How to proceed with an idea Part 02 App Marketing – Buzz & Promotions Part 03 Funding for App Entrepreneurs By Navin Arora Mobile Apps Consultant Top Projects – Nectar App, Argos iPhone & iPad Apps, Barclays Pingit
  3. 3. In a perfect (dream?) world...
  4. 4. Funding for Apps! If someone says - I have an idea and a painting (equivalent to wireframe) of a chicken farm in scottish highlands. I need someone to buy me the land (investor) and someone to farm it (developer) for me. 1. Wireframes and MVP usually only get funding if you have been a millionaire entrepreneur before and committing your own money in idea. Just like buying a new farm on mortgage. 2. Or join an incubator, polish it up, launch and show traction Would you invest in it?
  5. 5. Funding for Apps! Startup Facts Just an ”idea” is worth nothing. Equity in an idea is no good for investors or app developers. 99.99% App Developers don’t work for free. MVP rarely gets funding (explained later) 3.5m+ apps on itunes appstore. All started with a great idea Very few make decent recurring enough profit to present to Angels. 1. Experienced team 2. Traction & IP protection 3. Real market problem solved 4. Founder’s own money in it 5. Numbers should match 6. Competition research done 7. Entrepreneurs who are not at beginner level – don’t need much schooling. Investors look for?
  6. 6. Got an Idea? What next.. 1. Make App Requirements document with user journey steps – its your responsibility not the geek’s. Spend good time on this Key document 2. Prepare Wireframes & Graphic Designs – Google free tools like ”Justinmind”, ”Axure”, ”Balsamiq”, ”Moqups” etc ! 3. Get quotes from iPhone/Android Freelancer + Web Services Freelancer to build an MVP - an iOS Dev is not a tech cofounder or CTO. Arrange for initial funds from savings, friends Or family, crowd funding sites, cheap bank loans etc 4. Sort out at least a VPS Linux Apache Server for Web Services & DB server . No server = No From idea to funding – PhoenixGMN can help at every step
  7. 7. Got an Idea? What next.. 5. Create a company with legal help, then Register it with app stores 6. Launch MVP as beta launch – use launching site- use SMM- get feedback 7. Fix feedback –> launch public –> market well -> wait for some traction-> find experienced cofounder who knows business execution & investment -> make business plans -> join incubators or approach angels. From idea to funding – PhoenixGMN can help at every step
  8. 8. Got an Idea? What next.. 1. mbuckworth@buckworthsolicitors.co.uk - a very supportive law firm for SMEs – comes highly recommended 2. http://bit.ly/NDA_article - Download a free NDA via this link. 3. william.robins@keystonelaw.co.uk - Affordable for SMEs 4. http://www.bootlaw.com/ - Lawyers for Startups, helping with legal issues and possibly investments etc managed by bvitou@winston.com , dbaillieu@winston.com 5. http://www.taylorwessing.com/twtechfocus/ - Free Legal Documents Legal Help - Affordable for SMEs and Startups
  9. 9. App Launch Sites- spread the word.. 1. http://whemsy.com 2. http://streetscoutapp.com/ 3. http://seesnap.co.uk/ 4. http://www.tonightapp.com/ 5. http://uinterestme.com/ 6. http://PoshCrowd.com AppsJunction Members launch site examples
  10. 10. Business Plans & Pitches.. 1. What makes you different? 2. Who is the competition? 3. How will you make money? 4. What do you want? 5. Why should we believe you? N.B. If you are asked one of these questions Top Investor Questions after seeing your Pitch/Business Plan
  11. 11. Business Plans & Pitches.. How to Put the pitch together Brainstorm Select and reject Structure Produce visual aids and support “Start with the brainstorm not PowerPoint !!”
  12. 12. Business Plans & Pitches.. Pitch - Brain Storm For each theme / key area, brainstorm everything you could include 1. Identified gap, problem or opportunity – Research? Market definition? Competition? Target market? What is the problem / need? 2. Your solution – What are you selling? Why does it work? What makes you different / unique? How do you win Vs competition? 3. How you’ll make money – Income streams, business model 4. Why anyone should work with you – Your research? PHD? Serial entrepreneur? Case
  13. 13. Business Plans & Pitches.. Structure The Pitch Every pitch should have 1. An introduction 2. A main body covering the 5 themes 3. A summary
  14. 14. Business Plans & Pitches.. Structure The Pitch For each of the 5 key themes, what are the 2 or 3 key points? 1. Market Gap? 2. Your Solution? 3. Make Money? 4. Why You? 5. What do You Want?
  15. 15. Business Plans & Pitches.. Pitch - Introduction Over your title slide – name and company Do 1. Introduce yourself 2. Tell them what you want and what you will talk about 3. Make your presence felt Don’t 1. Crack a joke, ask a question 2. Never apologise
  16. 16. Business Plans & Pitches.. Pitch - Summary Over the summary and action slide 1. Summarise your key messages 2. Stress what you are looking for 3. Thank them for listening 4. Take any questions
  17. 17. Business Plans & Pitches.. Pitch - Summary so far ● Everyone is nervous – practice it before ● You have 3 minutes ○ To make an impact ○ To get your message across ○ and make them want to talk further! ● Restrict your content to short, motivating messages!
  18. 18. Business Plans & Pitches.. A Good Executive Summary Content 1. Punch line – 1 line USP 2. Company/Concept Introduction 3. The Opportunity – market size, competitive advantage, business model 4. Company Milestones – previous funding, orders, MOUs 5. Marketing/Execution Plan, SWOT analyses. 6. Management Team – short but smart into
  19. 19. More Resources.. Google about fundraising and prepare better 1. Blog post A fundraising Survival Guide from Paul Graham as its quite relevant 2. Mark Suster makes some sound observations around building relationships and continuing a dialogue with investors in his blog “Lines not Dots” found - http://www.bothsidesofthetable.com/ 3. How to Pitch to an Investor by Simon Devonshire
  20. 20. Venture Capital Houses.. 1. MMC Ventures 2. Dawn Capital 3. Eden Ventures 4. Spark Ventures 5. YFM Group 6. Solon Ventures 7. Pro-Founder Capital 8. Bridge Ventures 9. Albion Ventures 10.Passion Capital 11.Index Ventures 12.Accel 13.DN Capital 14.Balderton 15.Wellington Partners 16.Advent Ventures 17.Pentech Ventures 18.Greylock Europe 19.Piton Capital
  21. 21. Angel Networks / Angel funds.. 1. British Business Angels Association 2. OION 3. Cambridge Angels 4. Envestors 5. London Business Angels 6. Robin Klein 7. Wren Capital 8. EC1 Capital 9. Angel List 10.www.angelcofund.com - The fund is able to make initial equity investments of between £100k and £1m in to SMEs alongside syndicates of business angels
  22. 22. Incubators Or Accelerators.. 1. Springboard 2. Seed Camp 3. Oxygen 4. Innovation Warehouse 5. Wayra 6. Entrepreneurial Spark 7. Rainmaking Loft 8. TechStars London & Microsoft Ventures
  23. 23. Other Funding Sources/Grants.. 1. The Technology Strategy Board 2. European Framework Grants 3. PERA 4. Big Venture Challenge For a comprehensive list of Grants & Funders please visit www.bvca.co.uk Crowd Funding Platforms ● Indiegogo.com ● Appsjunction.net Freelancer Platforms ● Elance, oDesk, Freelancer ● Appsjunction.net
  24. 24. Financiers to close complex deals.. 1. Simon Carmichael – Torch Partners 2. Matthew Byatt – Beanstalk Management 3. Stuart McKnight – Ascendant Corporate Finance 4. Frank Schmitt – GP Bullhound 5. Garth Shephard – Opus Corporate Finance 6. James Thomas – Icon Corporate Finance 7. Martin Fiennes – Gatehouse Capital
  25. 25. Have an App Idea? Need a Quote? PhoenixGMN.com - Your Friendly App Development Partner and Adviser 1. MVP/Prototypes from £1500* 2. App UX design from £400 3. Explainer Videos from £500 4. App Promotion & PR Packages from £500 5. Great Quality Business Plan from £300 6. App Launch websites from £300 7. 2nd OS App for 50% cost of first OS App Note: *Depending on specs MVP can cost from £1500-£10000 PhoenixGMN.com - Your Friendly App Development Partner and Adviser
  26. 26. Have an App Idea? Need Advice? PhoenixGMN.com - Your Friendly App Development Partner and Adviser Please go through “How to go about an App Idea guide” Google “PhoenixGMN slideshare guide” http://www.slideshare.net/phoenixgmn/phoenixgmn-how-to-go-about-an-app-idea-guide Feedback: "There is good advice in here. We've spent 6 months building an app and have made many (expensive) mistakes. It's hard to find resources that you should listen to and follow. This one is 90% bang on." - Alex Powell
  27. 27. Contact & Feedback Is your app idea worth it? Then contact us… Help, Advice & Complete Support for App Startups Appsjunction.net – crowd funding & freelance projects platform +44(0)2030048655 PhoenixGMN info@phoenixgmn.com @PhoenixGMN Flagship Portal: www.PhoenixGMN.com Apps: crushontube, loveinlondon, LondonTravelPlanner & many more… Apps Portfolio: www.superhitapps.com Our Mantra: The difficult, we do immediately.. Impossible just takes a little longer...

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