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Identification Theory - Kenneth Burke - Group 1

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THEORIES OF COMMUNICATION AND PERSUASION Identification Theory Nguyen Le Ai Duy – s3255331 Do Tran Khanh Uyen – s3221703
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History Background Kenneth Burke (1897-1993) ,[object Object],[object Object]
Identification Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consubstantiality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Material Identification ,[object Object],[object Object],[object Object],[object Object]
Idealistic Identification ,[object Object],[object Object],[object Object],[object Object]
Formal Identification ,[object Object],[object Object],[object Object],[object Object]
Identification through mystification Existed when people in a lower strata of a hierarchy identify themselves with people at the top of the hierarchy (Foss & Littlejohn , 2008)
Message strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies as form ( cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application and Limitation in Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study Watch the videos and discuss about the concepts using when creating the videos. 1. Can you find out any concepts or strategies of identification theory had been applied in each of the video ? What are their roles ? Their effects ? 2. Do you think the concepts using to create the video are effective & useful ? Is it persuasive towards viewers ? Is it easy to understand ? http://www.youtube.com/watch?v=9qtnA4jMu6A&feature=related http://www.youtube.com/watch?v=XkFPN1WYi3E http://www.youtube.com/watch?v=dFwJxxPzSpg
References ,[object Object],[object Object],[object Object]

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Identification Theory - Kenneth Burke - Group 1

  • 1. THEORIES OF COMMUNICATION AND PERSUASION Identification Theory Nguyen Le Ai Duy – s3255331 Do Tran Khanh Uyen – s3221703
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Identification through mystification Existed when people in a lower strata of a hierarchy identify themselves with people at the top of the hierarchy (Foss & Littlejohn , 2008)
  • 10.
  • 11.
  • 12.
  • 13. Case study Watch the videos and discuss about the concepts using when creating the videos. 1. Can you find out any concepts or strategies of identification theory had been applied in each of the video ? What are their roles ? Their effects ? 2. Do you think the concepts using to create the video are effective & useful ? Is it persuasive towards viewers ? Is it easy to understand ? http://www.youtube.com/watch?v=9qtnA4jMu6A&feature=related http://www.youtube.com/watch?v=XkFPN1WYi3E http://www.youtube.com/watch?v=dFwJxxPzSpg
  • 14.