1. T.V Drama: Dramatic programming is television content that is scripted and
(normally) fictional.
Representation: The description or portrayal of someone or something in a
particular way or as being of a certain nature.
Mediation/Mediated: A process media goes through to alter information
Stereotype: A widely held but fixed and oversimplified image or idea of a
particular type of person or thing: "sexual and racial stereotypes
Hegemonic norm: The idea that to certain people, this is the normal attitude
or religious ideal in the group. E.g – Christianity in England
Ideology: Codes that reinforce or are congruent with structures of power.
Ideology works largely by creating forms of "common sense," of the taken-for-
granted in everyday life.
Semiotics: The study of sign processes, sign and symbols, or signification and
communication
Connotation: An idea or feeling that word invokes such a person in addition to
its literal or primary meaning.
Signifier: A signs physical from (such as sound, printed word, or image) as
distinct from its literal meaning.
Iconic signifier: Signs where the signifier represents the signified. E.g – a
picture
Binary opposites: The way opposites are used to create interest in media texts,
such as good/bad, hero/villain, black/white etc.
Mode of address: The way in which media texts talk to the audience.
Anchoring: The copy of text anchors the meaning of an image, such as a rose
for a dating ad.
Conventions: A way in which something is usually done, esp. within a
particular area or activity.