This document discusses Instagram's new hashtag follow feature and how businesses can leverage it to increase followers and engagement. The feature allows users to follow relevant hashtags and see the latest posts tagged with them. This provides businesses opportunities to research the most relevant hashtags using the follow feature data and include those hashtags in their profiles and posts. Doing so will help businesses get their content in front of the most interested prospective followers and take advantage of Instagram's algorithms to gain more exposure.

1. New Instagram Hashtag Feature Increases Followers
and User Engagement for Businesses

2. Many business owners’ Instagram marketing strategies have come to a halt
when considering the caution from Instagram shadow-bans in the previous
year’s algorithm releases, paired with the recent hashtag risks.
Regardless of the Instagram algorithm changes, a
seemingly favorable dispersant in filtering spam and
irrelevant hashtags for users, business-marketing
managers have a superior advantage in gaining
endless Instagram followers and increasing social
media engagement for business owners with
potential consumers.

3. Use the Hashtag Follow Feature and Algorithm Changes to Your Advantage
This year, Instagram introduced the new “follow” feature, exclusively for
hashtags. Last year’s algorithm changes along with the 2018 “follow” feature
now collect data for the user to complement requested searches, placing
the most relevant and latest posts at the top of their feed.
Therefore, copying and pasting the same hashtags repeatedly will now lead
to increased spam filtering against business posts that may have been
appropriate.
With the latest influence for users to follow hashtags, inbound marketing
strategies now necessitate new methods concerning hashtags research and
the proper insertion of tags into single posts.

4. As a business owner, enable the Instagram algorithm process to support
your inbound marketing initiatives by:
• Ending the repetitive use of identical hashtags for every post.
• Researching the most relevant hashtags using the “follow” feature data.
Additionally, obtaining real-time
suggestions from Instagram’s
algorithm data for individual posts
lowers the opportunity of plunging
into the shadow-ban algorithm as
spam or inappropriate to users.

5. Add Hashtags Directly to Business Profiles
The new release comes with the ability to add relevant hashtags directly
into the Instagram business profile, in addition to the posts.
Instagram explains in a 2018 press release, “We have introduced the ability
to follow hashtags, giving users new ways to stay connected with the
interests, hobbies, passions, and communities they care about. With
hashtag and profile links in your bio, you can express yourself and your
interests right in your profile.”
Prospective new followers will now have
updated feeds reflecting business owner posts,
old and new, along with algorithm
recommendations leading to the best-related
business profiles.

6. Hashtag profile implementation provides opportunities for business owners to
• Receive the latest tag suggestions directly from Instagram algorithms with a
much higher relevance than previous years analytics.
• Insert Hashtags directly into the business profile and posts, based on new
analytics extracted from the highest probable followers for your industry.

7. For further assistance with integrating Instagram and other social media
profiles with the latest applicable updates, gain support towards elevated
social media solutions with an expert inbound marketing specialist.