The average business doesn’t have the time to accommodate a complex content marketing strategy, here’s how you can simplify yours.

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2. In the fast paced world of content creation and delivery, most
campaign managers, content creators and publishers often find it
difficult to find the time to stick to a strategy that is overly complex.
When this happens, things can slip through the cracks, irrelevant
content can be developed, deadlines and opportunities can be
missed, and the quality of your content can suffer greatly. So it
seems that the most effective strategies are the simplest ones;
having said that, here are a few tips to help you cut out any
unwanted processes in your campaign.

3.  At the beginning of the year, take some time to review your
up and coming editorial calendar. In doing this, pay attention
to post deadlines, seasonal opportunities for content
creation, and any special offers that may need marketing at a
certain date.
Your Editorial Calendar

4.  It isn’t necessary to know exactly what kind of content you
will need to produce much later in the year, right down to the
title and description; but having a good idea of when you will
need to create, post, and market your content will give you a
serious advantage.

5. Reinvent Your Approach
 Good content management
requires a certain level of
adaptability since we live in
a dynamic world where the
relevance of information is
constantly shifting. Don’t be
afraid to explore new ideas
for your strategy and find
new ways to create content
that Google will rank highly.

6.  Sticking to age old and trusted strategies might offer you a
certain degree of security when it comes to your campaign,
but it won’t allow you to take advantage of new
opportunities. Besides, if your current strategy is not working
for you, then often the best way
to rectify that is by rebuilding
it from the ground up.

7.  Hang on to every
successful piece of content
and use it again when
necessary. You should
obviously give it another
editing before you do so.
Take the time to insert any
newly relevant information
into your content to keep
giving visitors what they
want.
Repurpose content that has
performed well

8.  Having a template for the creation of content for specific
products and services is a great way to save time and effort
on your strategy, thus saving you money. Keep templates of
previously successful posts, and use them as a skeletal
structure for your new creations.

9.  First it is good to note that you should never over-automate any part
of your content strategy, doing so will make everything seem all too
generic and impersonal which can leave a bad taste in the mouth of
any end-users of your content.
 But there are some instances where tools can be used to automate
you processes. This will free up your time and give you the space you
need to apply your energy to more impactful content marketing
schemes.
Know where to automate your
process

10.  If you can fit your entire strategy plan on a single, printed
piece of paper then you are on the right track. This will help
create a benchmark for your strategy’s simplicity, and you
would be surprised how much you can put on a page, but
there is another advantage with regards to streamlining the
creation of relevant content.
Keep your strategy plan to a
single page

11.  A single page plan can be copied and distributed to everyone
who is working on the processes of your strategy. This means
that everyone who has some kind of input or responsibility
with regards to content marketing, will be on the same page,
will know your goals and targets, and will consistently
produce and manage content in line with your marketing
strategy.

12. This guide has been brought to you by Three Fat Fish, a transparent and
honest digital marketing agency in Sydney. For more information on our
services contact us:
+61 (02) 9844 5495
Monday–Friday 9am-6pm
enquiries@threefatfish.com
Digital Search Australia
t/a Three Fat Fish SEO,
Suite 1A, Level 2, 802 Pacific Highway,
Gordon, Sydney, NSW, 2072, Australia