The document discusses SEO trends for 2020, including user-centered optimization by writing content based on user intent, creating high-quality and structured content, prioritizing mobile optimization as more growth will come from mobile users, using structured data to provide information to search engines and customers, and focusing on knowledge graph and entity optimization to provide fresh content to Google. It also mentions the importance of UX, technical SEO, link building focusing on customers, and growing business through best SEO practices and services.