‘Social! Transforming Online Connections into Offline Relationships.’ This session describes how you can convert meaningful connections into rewarding relationships (personal or business.) I’ve been using social media since 2005, and have built solid relationships around the world. I’ve been interviewed abroad, invited to participate in government education efforts, and blasted past the dreaded ‘gatekeepers’ by connecting with people in 140 characters or less. In this session I describe strategies, field questions, and leave you networking like a champ!

1. THOMAS J. FOX
Western MA
SOCIAL!
Transforming Online Connections Into Offline Relationships

2. My ‘Social’
Journey
My Social Journey
Started on MySpace.
Had #1 poetry blog.
Released books.
Promoted via radio tour;
England.
Invited to develop drug
rehabilitation program for
the city of Leeds.
Western MA

3. Hellooooo
Hello TwitterTwitter!
Connected with dozens of
Western Massachusetts
people.
Had my AH-HA moment
Collaborated with people
around the world to develop
local projects.
Connected with people
within my industry, the news
media, and beyond.
Western MA

4. Many people fail to understand their
profile alone isn’t a marketing tool.
Western MA

5. Social media allows you to connect with people you
may otherwise never had the opportunity to meet.
Western MA

6. Taking connections offline is where the tire
meets the road!
Western MA

7. It’s amazing when you actually meet
someone in person for the first time.
Western MA

8. Having tons of followers is no different than
having a drawer full of business cards!
Western MA

9. Relationship Building Is Valuable
• The relationships you build through networking all have the possibility of
evolving into opportunities – some professional, others personal.
– The most important thing you need to know about networking is that
it can be a slow process.
• Relationships take time.
– You have to build trust and allow people the opportunity to
understand the value you represent.
• Like planting a seed and watching it grow into a healthy tree.
From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Western MA

10. Ain’t No Business…
• Networking is just like any muscle in your body.
– You have to work it out to get the most out of it.
• You’re a brand. And like popular brands, you have to position yourself
toward your audience.
• Taking the time to simply talk with people is an invaluable investment that
has far-reaching results.
• Business has to take a back seat when building relationships.
– Honest conversation and care is genuinely felt by others, and it is
something not commonly experienced on a daily basis.
From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Western MA

11. Engage!
Western MA

12. Networking 101
Western MA

13. Get together!
Western MA

14. Whatcha
Doin’?
Western MA

15. Help me,
help you!
Western MA

16. Questions?
Western MA

17. Thank You
THOMAS J. FOX
Phone: 413-330-5254
Email: thomfox@thomfox.com
Twitter: @ThomasJFox