1. Princesses,
Executives, and
Unicorns:
Rethinking Disney.com
Daniel Romano
@dromano

2. Disney

3. Me

5. (1998-2012)

6. Aging Mobile Evolving
Platform Web Expectations

7. Organizations develop around platforms.

8. Redesigns begin with your culture.

10. 6 Continents
85K Employees
Lots of Stakeholders

11. You think your
job is hard?
Try being a
Disney executive.

12. Breathe...

13. Unity.
Desire change.
Understand your brand.
Focus your resources.

14. Vendors In-House ?

15. A Clean Slate

18. Specialization is the
enemy of innovation.

19. Designers Developers

20. Hybrids
+ =

22. Be Responsive.

24. Our Process in 3 Steps
CSS
UX
WIRES HTML
2. Iterate 3. Launch
UX FED
BED FED
1. Conversation
DATA
BED

25. Stakeholders

26. “Prototypes Speak Loudest”

27. To Redesign.
Redesign your culture.
Have a vision.
Unify and focus.
Find & empower talent.

28. Thanks
Daniel Romano
@dromano