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Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

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Caroline Fletcher, head of our Toronto office recently gave a presentation on self-ethnography and how that can be used for really impactful qualitative research at MRIA's NET GAIN 8.0 conference.

It was a fantastic presentation, not a dry eye in the house.

A summary of the presentation is here and the video is available for viewing.

Published in: Marketing, Technology, Business

Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

  1. 1. SELF- ETHNOGRAPHY from PUSH PULLto CAROLINE FLETCHER THE SOUND RESEARCH JANUARY 2014 CAROLINE@THESOUNDHQ.COM
  2. 2. VANCOUVER LONDON TORONTO NEW YORKCHICAGO NEW YORK INTERNATIONAL REACH BOUTIQUE APPROACH 2 THE SOUND RESEARCH
  3. 3. 3 SMART AS F*CK NEVER BORING& ‣ EMOTIONAL ENGAGEMENT ‣ LONG-LIFE EXPECTANCY ‣ EFFICIENT
  4. 4. 4 THE PAST... LET’S FACE IT, THE PRESENT & ‣CONTEXT ‣FIRST HAND EXPERIENCE
  5. 5. 5www.thesoundresearch.com
  6. 6. 6 TELL SHOW& ‣ GENUINE BEHAVIOUR ‣ CREATIVE EXPRESSION ‣ COST EFFECTIVE ‣ PRE/POST TASKS
  7. 7. 7 PUTTING it INTO ACTION it ‣ PRIVATE MOMENTS ‣ PAIN POINTS ‣ CULTURAL BARRIERS ‣ CATHARSIS
  8. 8. 8 The Sound Travel THE SOUND WAVE ‣ LIVE EVIDENCE ‣ DOCUMENT JOURNEYS ‣ CO-DISCOVERY ‣ NETWORK
  9. 9. 9
  10. 10. 10
  11. 11. 11 IT’S NOT ABOUT SUGAR COATING A BITTER PILL
  12. 12. THANK YOU PREPARED BY THE SOUND RESEARCH JANUARY 2014 WWW.THESOUNDHQ.COM

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