2020: Not what we had planned, is it? Learn how to do more than just survive... Thrive! With so many small businesses hurting at the moment I've put together this rescue package to give you a plan and a process to move forward - to do more than just survive, but thrive. Watch the video here: https://youtu.be/VNKvl8HlKeQ
2. DON'T JUST SURVIVE... THRIVE!
Protect your Current Customer Base
Recognise your Market Share
Create an Amazing Offer for New Customers
Plan 3-Stages into Your Strategy
Get The Sales Copy on Your Website!
Get it Out into the Marketplace
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3. PROTECT YOUR CUSTOMER BASE
Your current customers are your best source of
income; you need them to come back.
Ask yourself how? Can you value add incentives?
Can you offer "buy now-pay later?"
Can you offer a "monthly plan?"
Get creative!
5. CREATE AN AMAZING OFFER
FOR NEW CUSTOMERS
Not just 'good' but GREAT!
Not just 'acceptable', but AWESOME!
Find a way to make your competitors
customers go 'WOW!
Low cost for you, HUGE value for them.
6. OFFER: STAGE ONE (HOOK)
The bare-bones product offer covers your costs or
has minimal outlay now (with the promise of profit).
OFFER: STAGE TWO (LINE)
Your offer should also provide an upgrade, where you
don't just break even, but also make a profit. It's the
one that keeps you going over the coming months.
OFFER: STAGE THREE (SINKER)
Your long-time goal sees your profits expand
exponentially when this is all over. Once the economy
starts to move again, you find yourself in the drivers
seat, with greater market share, ready to go!
7. KEEP IT SHORT AND SIMPLE
Focus just on the initial offer (the Hook!)
... initially.
GET YOUR OFFER ON YOUR
WEBSITE!
On the homepage as a minimum, then an
additional information page if need be.
9. I D E N T I F Y P O T E N T I A L C U S T O M E R S
O L D S C H O O L S A L E S S T I L L W O R K
S O M E W I L L . S O M E W O N ' T . S O W H A T !
The goal is to steal customers from your competition.
So go looking for them -
Send them an email, sure; a letter, great...
- a phone call? Why Not?
The key to sales success is
remembering that some will.
10. V A L U E A D D E D B O N U S E S
18 months free SSL Certificate ($147/yr)
Free transfer from your current Cpanel
hosting to ours (1 - 2 hrs of time, free!)
Free access to custom client training
The hosting alone ($270/yr)
D O M A I N N A M E R E N E W A L
If your .com or .com.au domain name is
due for renewal during 2020; transfer it
to our domain management system and
we'll (1) renew it for you, + (2) give you
15-months FREE website hosting!
M Y O F F E R T O Y O U -
Our VPS is based in Sydney and offers 10GB storage space with 25GB bandwidth on basic accounts. Offer open to Australian
businesses only with current Cpanel hosting and / or Wordpress based websites. O365 email available at extra cost.
11. J U L Y 1 S T , 2 0 0 0
Paul's hobby became a
business.
S E P T . 1 1 , 2 0 0 1
We supported clients after
the 9/11 sales downturn
J U L Y 2 0 0 8
We supported clients
through the GFC
M A R C H 2 0 2 0
Global Shutdown -
We'll support you again
through this difficult time.
S I G N I F I C A N T M I L E S T O N E S !
12. M A I L I N G A D D R E S S
E M A I L A D D R E S S
P H O N E N U M B E R
PO Box 1136, Nambour. QLD. 4560
admin @ paulbarrs.com
07 5476 1246 / Mob: 0404 29 88 10
C O N T A C T P A U L