Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Managing  Social Momentum Russ Lidstone, CEO How-Do Future of Media Engagement Thursday, 29 th  September 2011 @russlidstone
Digital PR Search Channel strategy Advertising CRM Manchester London Edinburgh Social
“ Senator Obama can’t possibly believe… that he can be elected president of the United States  next year” Christopher Hitc...
1991 vs 2011
Old lines are being blurred
“ Lidstone ’ s calendar of memorable events ” <ul><li>1960 First birth control pill </li></ul><ul><li>1961 Gagarin in spac...
Frames of reference have changed!
Different and more media 1900 1960 1980 2000 2020 Print 1920 1940 Digital TV Analogue radio Cinema Outdoor Mobile Digital ...
Different and more media Global media consumption: average hours per week  0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011...
Worldwide internet usage Global media consumption: average hours per week  0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011...
Mobile phone usage Global media consumption: average hours per week  0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print...
UK  “ digital ”  agencies  Global media consumption: average hours per week  0 10 20 30 40 50 60 70 80 90 100 1991 2000 20...
Cannes Lions winning countries & categories  Global media consumption: average hours per week  0 10 20 30 40 50 60 70 80 9...
The world  Is becoming flat
Peak of inflated expectations Trough of disillusionment  Slope of enlightenment  Plateau of productivity and delivery  1 s...
Stella Artois c.1991 Cheap laddish  lagers Seeking the aspirational self Category Brand Consumer A lager of supreme qualit...
Category Brand Consumer Competitive, relevant, truths still count!
Advertising & PR to Managing  Social Momentum Regional Hubs Multi-media Services  Dailies Interactive  Content Communities...
“ If you don ’ t have a seat at the table you will be on the menu ”
A greater need  for brand humility
Brand is a verb, not a noun Regeneration events Engagement Documentaries PR Print and digital Film Microsite Blog
Entertainment + useful = worth
“ An expert is a man who has stopped thinking ” Frank  Lloyd Wright
@russlidstone Digital PR Search Channel Advertising Social CRM
Upcoming SlideShare
Loading in …5
×

Russ Lidstone Euro RSCG - Managing Social Momentum

890 views

Published on

@RussLidstone presentation to How-Do Euro RSCG PR #futuremedia conference N.B. videos and sound from the day not included, you had to be there to see that!

Published in: News & Politics, Business
  • Be the first to comment

  • Be the first to like this

Russ Lidstone Euro RSCG - Managing Social Momentum

  1. 1. Managing Social Momentum Russ Lidstone, CEO How-Do Future of Media Engagement Thursday, 29 th September 2011 @russlidstone
  2. 2. Digital PR Search Channel strategy Advertising CRM Manchester London Edinburgh Social
  3. 3. “ Senator Obama can’t possibly believe… that he can be elected president of the United States next year” Christopher Hitchens, 24 Sept 2007 “ Overall risks to the output seems less threatening than six months ago” IMF, 2007 No one can predict the future “ Anyone who thinks that the ANC is going to run the government in South Africa is living in cloud-cuckoo land” Margaret Thatcher, 1987 Margaret Thatcher & ANC Leader President Mandela, 1990
  4. 4. 1991 vs 2011
  5. 5. Old lines are being blurred
  6. 6. “ Lidstone ’ s calendar of memorable events ” <ul><li>1960 First birth control pill </li></ul><ul><li>1961 Gagarin in space </li></ul><ul><li>1962 One flue over the cuckoos nest (book) </li></ul><ul><li>1963 JFK Assassination </li></ul><ul><li>1964 Beatlemania hits N.America </li></ul><ul><li>1965 Troops to Vietnam </li></ul><ul><li>1966 England win football world cup </li></ul><ul><li>1967 1 st heart transplant </li></ul><ul><li>1968 2001 Space Odyssey </li></ul><ul><li>1969 First man on the moon </li></ul><ul><li>1970 Beatles break up </li></ul><ul><li>1971 Clockwork Orange </li></ul><ul><li>1972 Jesus Christ Superstar </li></ul><ul><li>1973 Watergate </li></ul><ul><li>1974 The ‘ Rumble in the Jungle ’ </li></ul><ul><li>1975 Jaws </li></ul><ul><li>1976 Student riots in South Africa </li></ul><ul><li>1977 Star Wars </li></ul><ul><li>1978 1 st test tube baby </li></ul><ul><li>1979 Margaret Thatcher elected </li></ul><ul><li>1980 Ronald Reagan elected </li></ul><ul><li>1981 First IBM P.C </li></ul><ul><li>1982 ET </li></ul><ul><li>1983 Thriller </li></ul><ul><li>1984 Desmond Tutu wins Noel Peace Prize </li></ul><ul><li>1985 Live Aid </li></ul><ul><li>1986 Chernobyl </li></ul><ul><ul><li>1987 The Simpsons makes its first appearance </li></ul></ul><ul><ul><li>1988 Ben Johnson wins Olympic gold </li></ul></ul><ul><ul><li>1989 Berlin Wall comes down </li></ul></ul><ul><ul><li>1990 Nelson Mandela released </li></ul></ul><ul><ul><li>1991 Russian coup – end of U.S.S.R </li></ul></ul><ul><ul><li>1992 LA riots </li></ul></ul><ul><ul><li>1993 Waco siege </li></ul></ul><ul><ul><li>1994 Kurt Cobain commits suicide </li></ul></ul><ul><ul><li>1995 DVD announced </li></ul></ul><ul><ul><li>1996 Toy Story – first computer animated film </li></ul></ul><ul><ul><li>1997 Princess Diana dies </li></ul></ul><ul><ul><li>1998 President Clinton impeached </li></ul></ul><ul><ul><li>1999 Columbine Tragedy </li></ul></ul><ul><ul><li>2000 First Big Brother </li></ul></ul><ul><ul><li>2001 9/11 </li></ul></ul><ul><ul><li>2002 Euro launched as legal tender </li></ul></ul><ul><ul><li>2003 Invasion of Iraq </li></ul></ul><ul><ul><li>2004 Facebook created </li></ul></ul><ul><ul><li>2005 My Space bought by News Corp </li></ul></ul><ul><ul><li>2006 Saddam Hussein executed </li></ul></ul><ul><ul><li>2007 Final book of Harry Potter series published </li></ul></ul><ul><ul><li>2008 Barack Obama elected </li></ul></ul><ul><ul><li>2009 Michael Jackson dies </li></ul></ul><ul><ul><li>2010 Wikileaks </li></ul></ul><ul><ul><li>2011 Osama Bin Laden killed </li></ul></ul>
  7. 7. Frames of reference have changed!
  8. 8. Different and more media 1900 1960 1980 2000 2020 Print 1920 1940 Digital TV Analogue radio Cinema Outdoor Mobile Digital radio Games Internet Analogue TV Source: Microsoft 0 10 20 30 40 50 60 70 80 90 100 Global media consumption: average hours per week
  9. 9. Different and more media Global media consumption: average hours per week 0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print Digital TV Analogue TV Internet Source: Microsoft Cinema Outdoor Mobile Digital radio Games Analogue radio
  10. 10. Worldwide internet usage Global media consumption: average hours per week 0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print Digital TV Source: Internet World Stats Analogue TV Internet Cinema Outdoor Mobile Digital radio Games Analogue radio Number of users (Millions)
  11. 11. Mobile phone usage Global media consumption: average hours per week 0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print Digital TV Source: UN ITN Analogue TV Internet Number of users (Millions) Cinema Outdoor Mobile Digital radio Games Analogue radio Number of mobile phone subscriptions (Millions)
  12. 12. UK “ digital ” agencies Global media consumption: average hours per week 0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print Digital TV Source: IPA Analogue TV Internet Number of users (Millions) Cinema Outdoor Mobile Digital radio Games Analogue radio Number of mobile phone subscriptions (Millions) Number of agencies
  13. 13. Cannes Lions winning countries & categories Global media consumption: average hours per week 0 10 20 30 40 50 60 70 80 90 100 1991 2000 2011 Print Digital TV Analogue TV Internet Number of users (Millions) Cinema Outdoor Mobile Digital radio Games Analogue radio Number of mobile phone subscriptions (Millions) Number of agencies Source: Cannes Lions Countries Categories Number of countries/categories
  14. 14. The world Is becoming flat
  15. 15. Peak of inflated expectations Trough of disillusionment Slope of enlightenment Plateau of productivity and delivery 1 st Mover 5 th Mover 5 th mover advantage Via Gartner: Hype Cycle TIME EXCITEMENT
  16. 16. Stella Artois c.1991 Cheap laddish lagers Seeking the aspirational self Category Brand Consumer A lager of supreme quality and worth REASSURINGLY EXPENSIVE Premium ingredients with no compromise
  17. 17. Category Brand Consumer Competitive, relevant, truths still count!
  18. 18. Advertising & PR to Managing Social Momentum Regional Hubs Multi-media Services Dailies Interactive Content Communities Conferences Online Media Blogs Pod/Vid Casts Social Networks Brand Microsite WIKIS Business Media Lifestyle Media Radio TV Broadcast Trade Media Influencer Relations Analyst
  19. 19. “ If you don ’ t have a seat at the table you will be on the menu ”
  20. 20. A greater need for brand humility
  21. 21. Brand is a verb, not a noun Regeneration events Engagement Documentaries PR Print and digital Film Microsite Blog
  22. 22. Entertainment + useful = worth
  23. 23. “ An expert is a man who has stopped thinking ” Frank Lloyd Wright
  24. 24. @russlidstone Digital PR Search Channel Advertising Social CRM

×