johann schwella uno dewaal pecha kucha south africa between 10 and 5

1,054 views

Published on

  • Be the first to comment

johann schwella uno dewaal pecha kucha south africa between 10 and 5

  1. 1. Internet Memes : Uno De Waal Johann Schwella
  2. 2. What Are Memes ? <ul><li>Memes are information viruses </li></ul><ul><li>Memes may stay the same or evolve </li></ul><ul><li>Influence other cultural artifacts </li></ul>
  3. 3. Sources of Memes <ul><li>Creators: 2channel, 4chan, somethingawful, ebaumsworld, albinoblacksheep, YMTD, youtube </li></ul>
  4. 4. Meme distribution <ul><li>Social News aggregators </li></ul><ul><li>Social Sites </li></ul><ul><li>More traditional methods: </li></ul>
  5. 5. Memes are not… <ul><li>One hit wonders </li></ul><ul><li>Gone the next week </li></ul><ul><li>Organized </li></ul><ul><li>“Distributed” </li></ul>
  6. 6. <ul><li>Mistake by game developers </li></ul><ul><li>Popularised by Somethingawful.com </li></ul><ul><li>Referenced by Youtube </li></ul><ul><li>Fathered Engrish </li></ul>All Your Base Are Belong To Us
  7. 7. Diet Coke and Menthos <ul><li>Approximately 20 000 video’s created </li></ul><ul><li>Top 4 Youtube videos has over 27 million views </li></ul><ul><li>Mentos spends less $20m on advertising a year </li></ul><ul><li>Estimated worth of DCM = $15m </li></ul>
  8. 8. Goatse.cx <ul><li>Internet shock site </li></ul><ul><li>Users tricked into going to site </li></ul><ul><li>4 years later, still averages 90 000 searches on Google per month </li></ul>
  9. 9. Red Paper Clip <ul><li>Paperclip that Kyle MacDonald traded for a house. </li></ul><ul><li>Bartered his way from a single paperclip to a house in a series of trades spanning exactly one year. </li></ul><ul><li>Users followed trading online. </li></ul><ul><li>Inspired various other spin off online trading attempts. </li></ul>
  10. 10. Lolcats <ul><li>Started by 4chan and spread by Somethingawful.com </li></ul><ul><li>Bad grammar caption on animal images </li></ul><ul><li>Morphed into I CAN HAZ CHEEZE BURGER </li></ul><ul><li>Parodies such as ORLY, LOLCODE, Ceiling cat </li></ul>
  11. 11. Firefox Download Day <ul><li>8 002 530 downloads in 24 hours </li></ul><ul><li>Guinness Book of World Records </li></ul><ul><li>Launch of the new Firefox 3 browser </li></ul><ul><li>South Africa had 69 286 downloads </li></ul><ul><li>Spreading the Firefox Meme </li></ul>
  12. 12. Bonsai Kitten <ul><li>Preserving Kittens in a glass bottle </li></ul><ul><li>Origin in MIT Student </li></ul><ul><li>Crazy reaction – FBI pursuit </li></ul><ul><li>Kept spreading to different servers </li></ul>
  13. 13. Types of memes <ul><li>Self-promotion </li></ul><ul><li>Inadvertent celebrity </li></ul><ul><li>Urban rumors and hoaxes </li></ul><ul><li>Advertising and marketing </li></ul><ul><li>Image editing </li></ul><ul><li>References to pop culture </li></ul>
  14. 14. 2 Girls 1 Cup <ul><li>Origins </li></ul><ul><li>Reaction videos </li></ul><ul><li>Compared to a rodeo – ”see how long you can last.” </li></ul><ul><li>Tons of parodies: Perez Hilton, John Mayer </li></ul>
  15. 15. Chuck Norris <ul><li>Facts about Chuck Norris </li></ul><ul><li>Chuck Norris' tears cure cancer. Too bad he never cries. Ever - When Chuck Norris does push-ups, he doesn't lift himself up... he pushes the earth down. </li></ul><ul><li>Origin in Late Night with Conan O’Brien – spread to gaming community </li></ul><ul><li>Spread Locally - Vernon Koekemoer </li></ul><ul><li>Vernon Koekemoer makes onions cry - Vernon Koekemoer can delete the Recycle Bin- Vernon Koekemoer can strangle you with a cordless phone. </li></ul>
  16. 16. Rick Rolling <ul><li>Start off with Duckrolling – later Rick Astley and GTA </li></ul><ul><li>Youtube April 1 st </li></ul><ul><li>Other apperances </li></ul>
  17. 17. Stars Wars Kid <ul><li>Own video creation </li></ul><ul><li>Sued for harassment and derision. </li></ul><ul><li>One of the top viral videos ever made </li></ul><ul><li>Many spoofs </li></ul>
  18. 18. Dramatic Chipmunk <ul><li>Origins in Collegehumor.com – undramatic chipmunk </li></ul><ul><li>Spawned a dance remix, remixed 100’s of times. </li></ul>
  19. 19. Flying Spaghetti Monster <ul><li>Origins in Kansas – response to Intelligent Design theory. </li></ul><ul><li>Grown to comical cult </li></ul>
  20. 20. Applying Memes <ul><li>Knowing the limits </li></ul><ul><li>Understanding dynamics </li></ul><ul><li>Meme production </li></ul>
  21. 21. Thanks Uno De Waal – uno@10and5.com Johann Schwella – Johann @10and5.com www.aLooseBandOfPirates.com

×