3. Why Social Media ?
•Today social media TV Industry, Mass Media,
affect everything to… Technology Mobile,
Education,
Local Community,
Advertising,
Business, Job market,
Politics, Revolutionary waves
5. Why Social Media ?
•Key Success: Social media strategy
• Strategy1: Brand experience for New Generation
– Conceptual: Link-Like-Love
– Content: More new feed
• Brand over community
• Emphasis on visualization
• Storytelling through milestone
• Build loyalty with deepen relationship
6. Why Social Media ?
•Key Success: Social media strategy
• Strategy2: Marketing to women
– Conceptual: Don't pink but shrink it!
– Content: Participant in dialog
• Build relationship
• Educate & inform
• Create experiences
• Brand over community
• Emphasis on visualization
7. Why Social Media ?
•Budget
• Social Marketing Team
– In house: จางพนักงาน
– Out source: จางทีมงานภายนอก
• คาจางผลิตเนื้อหา และ วีดีโอ
• คาโฆษณา, กิจกรรม
• คาดําเนินการ
หมายเหตุ โดยทั่วไปเดือนละ 1-2แสนบาท หรือ สัญญารายป 1ลานบาทขึ้นไป
8. Why Social Media ?
•KPI
– Mostly views on VDO and increase like
– Talk about this
– Page traffic increased every month
– Fans on facebook mostly use engaging
discussion & comments
– Share by influencer
– Wikipedia entry
9. Why Social Media ?
•Thank you
– Presentation by
– @TheNet Asia
– Facebook: thenetasia
– Twitter: thenetasia
– E-mail: networkofasia@gmail.com
– สานิตย จิตตนุพงศ 08 0450 1888