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Reinven&ng	
  Mass	
  Media	
  with	
  
10,000	
  Li4le	
  Jon	
  Stewarts	
  
Emily	
  Long,	
  The	
  LAMP	
  
@emlong	
  |	
  @thelampnyc	
  
thelamp.org	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
Source:	
  Rideout,	
  Victoria	
  J.,	
  et	
  al.	
  “Genera&on	
  M2:	
  Media	
  in	
  the	
  Lives	
  of	
  8-­‐	
  to	
  18-­‐Year-­‐Olds.”	
  Kaiser	
  Family	
  
Founda&on,	
  January	
  2010.	
  	
  
Media	
  exposure	
  of	
  8-­‐	
  to	
  18-­‐year-­‐olds	
  by	
  age,	
  race,	
  gender	
  and	
  parents’	
  educa&on	
  
@emlong	
  |	
  @thelampnyc	
  
Leslie	
  Moonves	
  
CEO	
  of	
  CBS	
  Corpora&on	
  
Robert	
  Pi4man	
  
CEO,	
  Chairman	
  of	
  
iHeartMedia,	
  Inc	
  
Brian	
  L.	
  Roberts	
  
CEO,	
  Chairman	
  of	
  
Comcast	
  Corpora&on	
  
Bob	
  Iger	
  
Chairman,	
  CEO	
  of	
  The	
  
Walt	
  Disney	
  Company	
  
Rupert	
  Murdoch	
  
Execu&ve	
  Chairman	
  of	
  News	
  Corpora&on	
  
Jeffrey	
  Bewkes	
  
Chairman,	
  CEO	
  of	
  Time	
  
Warner,	
  Inc.	
  
Philippe	
  Dauman	
  
President,	
  CEO	
  of	
  Viacom	
  
Where	
  is	
  everyone	
  else?	
  
• 	
  In	
  2014,	
  minori&es	
  made	
  up	
  13%	
  of	
  total	
  newsroom	
  staff.	
  Women	
  made	
  up	
  
37.2%	
  of	
  newsroom	
  staff.5	
  	
  
1.	
  Smith,	
  Dr.	
  Stacy	
  L.	
  et	
  al.	
  “Gender	
  Bias	
  Without	
  Borders:	
  An	
  Inves&ga&on	
  of	
  Female	
  Characters	
  in	
  Popular	
  Films	
  Across	
  11	
  
Countries.”	
  Geena	
  Davis	
  Ins&tute	
  on	
  Gender	
  in	
  Media,	
  September	
  2014.	
  
2.	
  Smith,	
  Dr.	
  Stacy	
  L.	
  et	
  al.	
  “Race/Ethnicity	
  in	
  500	
  Popular	
  Films:	
  Is	
  the	
  Key	
  to	
  Diversifying	
  Cinema&c	
  Content	
  held	
  in	
  the	
  Hand	
  of	
  
the	
  Black	
  Director?”	
  Annenberg	
  School	
  for	
  Communica&ons	
  and	
  Journalism,	
  October	
  2013.	
  
3.	
  Data	
  compiled	
  by	
  Barbara	
  Ericson	
  using	
  data	
  provided	
  by	
  College	
  Board.	
  Available	
  at	
  h4p://home.cc.gatech.edu/ice-­‐gt/590.	
  
4.	
  “Harvey	
  Nash	
  CIO	
  Survey	
  2014”	
  available	
  at	
  h4p://www.harveynash.com/ciosurvey/.	
  	
  
5.	
  American	
  Society	
  of	
  News	
  Editors,	
  2014	
  Census.	
  Available	
  h4p://asne.org/content.asp?pl=121&sl=387&conten&d=387.	
  
• 	
  Of	
  120	
  top-­‐grossing	
  global	
  films	
  from	
  2010-­‐2013,	
  women	
  represented	
  30.9%	
  
of	
  all	
  speaking	
  or	
  named	
  characters.	
  1	
  In	
  the	
  top	
  100	
  films	
  for	
  2013,	
  10.8%	
  of	
  
speaking	
  characters	
  were	
  Black,	
  5%	
  were	
  Asian,	
  4.2%	
  were	
  Hispanic.2	
  
• 	
  In	
  2014,	
  ten	
  states	
  had	
  less	
  than	
  10	
  women	
  take	
  the	
  AP	
  Compu&ng	
  Science	
  
exam.	
  13	
  states	
  had	
  no	
  Black	
  students	
  take	
  the	
  exam	
  (up	
  from	
  11	
  in	
  2013),	
  7	
  
states	
  had	
  no	
  Hispanic	
  students	
  take	
  the	
  exam	
  (8	
  in	
  2013).3	
  	
  
• 	
  In	
  2014,	
  11%	
  of	
  IT	
  leaders	
  at	
  American-­‐based	
  tech	
  firms	
  were	
  women	
  (global	
  
average:	
  7%).4	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
“So	
  you	
  want	
  people	
  to	
  stop	
  using	
  media?”	
  	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
@emlong	
  |	
  @thelampnyc	
  
“It's	
  understood	
  that	
  everyone	
  comes	
  in	
  
and	
  has	
  to	
  write	
  for	
  themselves.	
  That's	
  
the	
  difference	
  between	
  gemng	
  handed	
  
the	
  part	
  of	
  the	
  stewardess	
  and	
  gemng	
  to	
  
play	
  what	
  you	
  think	
  is	
  funny.	
  You're	
  not	
  
going	
  to	
  stay	
  up	
  all	
  night	
  to	
  give	
  yourself	
  
one	
  wife	
  line.”	
  	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
  -­‐Tina	
  Fey	
  
Full	
  ar&cle	
  at	
  h4p://www.glamour.com/entertainment/2015/02/snl-­‐backstage-­‐secrets-­‐
kristen-­‐wiig-­‐&na-­‐fey-­‐amy-­‐poehler	
  
Reinventing Mass Media with 10,000 Little Jon Stewarts

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Reinventing Mass Media with 10,000 Little Jon Stewarts

  • 1. Reinven&ng  Mass  Media  with   10,000  Li4le  Jon  Stewarts   Emily  Long,  The  LAMP   @emlong  |  @thelampnyc   thelamp.org  
  • 4. Source:  Rideout,  Victoria  J.,  et  al.  “Genera&on  M2:  Media  in  the  Lives  of  8-­‐  to  18-­‐Year-­‐Olds.”  Kaiser  Family   Founda&on,  January  2010.     Media  exposure  of  8-­‐  to  18-­‐year-­‐olds  by  age,  race,  gender  and  parents’  educa&on   @emlong  |  @thelampnyc  
  • 5. Leslie  Moonves   CEO  of  CBS  Corpora&on   Robert  Pi4man   CEO,  Chairman  of   iHeartMedia,  Inc   Brian  L.  Roberts   CEO,  Chairman  of   Comcast  Corpora&on   Bob  Iger   Chairman,  CEO  of  The   Walt  Disney  Company   Rupert  Murdoch   Execu&ve  Chairman  of  News  Corpora&on   Jeffrey  Bewkes   Chairman,  CEO  of  Time   Warner,  Inc.   Philippe  Dauman   President,  CEO  of  Viacom  
  • 6. Where  is  everyone  else?   •   In  2014,  minori&es  made  up  13%  of  total  newsroom  staff.  Women  made  up   37.2%  of  newsroom  staff.5     1.  Smith,  Dr.  Stacy  L.  et  al.  “Gender  Bias  Without  Borders:  An  Inves&ga&on  of  Female  Characters  in  Popular  Films  Across  11   Countries.”  Geena  Davis  Ins&tute  on  Gender  in  Media,  September  2014.   2.  Smith,  Dr.  Stacy  L.  et  al.  “Race/Ethnicity  in  500  Popular  Films:  Is  the  Key  to  Diversifying  Cinema&c  Content  held  in  the  Hand  of   the  Black  Director?”  Annenberg  School  for  Communica&ons  and  Journalism,  October  2013.   3.  Data  compiled  by  Barbara  Ericson  using  data  provided  by  College  Board.  Available  at  h4p://home.cc.gatech.edu/ice-­‐gt/590.   4.  “Harvey  Nash  CIO  Survey  2014”  available  at  h4p://www.harveynash.com/ciosurvey/.     5.  American  Society  of  News  Editors,  2014  Census.  Available  h4p://asne.org/content.asp?pl=121&sl=387&conten&d=387.   •   Of  120  top-­‐grossing  global  films  from  2010-­‐2013,  women  represented  30.9%   of  all  speaking  or  named  characters.  1  In  the  top  100  films  for  2013,  10.8%  of   speaking  characters  were  Black,  5%  were  Asian,  4.2%  were  Hispanic.2   •   In  2014,  ten  states  had  less  than  10  women  take  the  AP  Compu&ng  Science   exam.  13  states  had  no  Black  students  take  the  exam  (up  from  11  in  2013),  7   states  had  no  Hispanic  students  take  the  exam  (8  in  2013).3     •   In  2014,  11%  of  IT  leaders  at  American-­‐based  tech  firms  were  women  (global   average:  7%).4  
  • 9. “So  you  want  people  to  stop  using  media?”     @emlong  |  @thelampnyc  
  • 17. @emlong  |  @thelampnyc   “It's  understood  that  everyone  comes  in   and  has  to  write  for  themselves.  That's   the  difference  between  gemng  handed   the  part  of  the  stewardess  and  gemng  to   play  what  you  think  is  funny.  You're  not   going  to  stay  up  all  night  to  give  yourself   one  wife  line.”                      -­‐Tina  Fey   Full  ar&cle  at  h4p://www.glamour.com/entertainment/2015/02/snl-­‐backstage-­‐secrets-­‐ kristen-­‐wiig-­‐&na-­‐fey-­‐amy-­‐poehler