This document contains analytics for two advertising campaigns run by Georgia Mountain Rentals from September 21 to October 15, 2010. The "Get More Info" campaign had an effectiveness of 60% and was more popular among females aged 35-44, while the "Featured Link" campaign saw 1,368 total clicks with a stronger response from females aged 45-54.

1. Advertiser: Georgia Mountain Rentals
Date Range: 9/21/2010 - 10/15/2010
Elements: Get More Info
Get More Info Response Offer Effectiveness: 60.00% Response by Gender
Total Considered: 130 Total Accepted: 78
Gender Breakdown
Male 28 21.5%
Female 102 78.5%
Age Breakdown
< 18 0 0.0
18-24 19 14.6
25-34 24 18.5
35-44 46 35.4 Response by Age Cell
45-54 29 22.3
55-64 10 7.7
65+ 2 1.5

2. Advertiser: Georgia Mountain Rentals
Date Range: 9/21/2010 - 10/15/2010
Elements: Featured Link
Featured Link Response Total number of clicks: 1368 Response by Gender
Gender Breakdown
Male 431 31.5%
Female 937 68.5%
Age Breakdown
< 18 57 4.2
18-24 139 10.2
25-34 186 13.6
35-44 267 19.5
45-54 448 32.7 Response by Age Cell
55-64 183 13.4
65+ 88 6.4