Social media gives more exposure to your brand because so many people using social media on a daily basis. For many people, social media platforms have become a source of entertainment, socialization, and news consumption. In recent times, it has evolved to become one of the most vital marketing channels for businesses, and that’s not surprising. If you are not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.