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Most product messaging sucks. Too often, messaging is about the product or the company and not about the customers, and because of that, your prospects say, SO WHAT! In this session, we’ll review how to build a messaging map that resonates with all of your target personas and then will review messaging from several companies, and define ways to build messaging map to fix it. Please bring some of your own examples as we’ll make this an interactive discussion working on your own challenges, helping your as a Product Manager or Product Marketing develop compelling messaging that resonates with your target markets.