2. About Asian Side
Building a
unified factual
content market
within Asia
Opening
Party
Asian Side of the Doc puts the spotlight
on the dynamic Asian factual programmes
sector.
The Asian documentary marketplace includes
4 days of networking, pitching sessions,
one-to-one meetings, conferences, social
events.
In 2015 the event will introduce a sales market
with opportunities for delegates to create new
partnerships and get access to key decision-
makers from across Asia and beyond.
2015 Key benefits Privileged Access
to Asian Buyers
Find original
Asian content
Find your
Asian Partner

3. Key Facts & Figures
Initially built as an international co-production forum, Asian Side of the doc became a
marketplace for specialist factual and documentary in 2014.
The 5th edition organized in Chengdu, China saw a notable increase in participation,
27% up, and signaled the emergence of a well-structured Asian Doc Market running in
both directions, Asia to Asia & Asia to the rest of the World.
Opening
Party
Sales Market
Exhibition space
2010
Hong Kong
240
participants
2011
Seoul
340
participants
2012
Tokyo
440
participants
2013
Kuala Lumpur
510
participants
2014
Chengdu
651
participants

4. Key Facts & Figures (in 2014)
Participants
by category
Participants
by zone
Decision Makers
by zone

5. Key facts & figures (in 2014)
Projects/ProgrammesExhibiting companies

6. Event Venue (in 2015)
Xiamen Royal Victoria Hotel Map Floor
The hotel will host the entire event
for 4 days. All activities will take
place on the same level.

7. Exhibition Space (in 2014)
• 1500 m²
• Total stands: 25
• Group Stands: 19
• Individual Stands: 7
• Companies
participating under
group stands: 80

8. 6m² 9m² 12m²
18m² 24m² 27m²
36m² 45m² 60m²

9. Exhibition Options
Individual Stands
 More than 1000 m² of exhibition space
 A range of stand sizes from 6m² to 110m²
 Tailored design and build services available.
New Exhibitor Special Offer*:
Asian Side + Sunny Side: Club Offer
New exhibitors at either Asian Side and/or Sunny
Side 2015 will get 25% discount on both events,
provided that they will participate to both.
*Individual Stand only
60m2

10. Individual stand details

11. Programme overview
Decision
Maker’s
Dinner*
Drinks*
DAY 4
DAY 3
DAY 2
DAY 1
Panel
Pitch Session
Channel Showcases
Workshops
One-on-One Meetings
Market Screenings
Panel
Pitch Session
Channel Showcases
Workshops
One-on-One Meetings
Market Screenings
Panel
Pitch Session
Channel Showcases
Workshops
One-on-One Meetings
Market Screenings
Panel
Pitch Session
Channel Showcases
Workshops
One-on-One Meetings
Market Screenings
Opening
Party Award
Ceremony
Decision
Maker’s
Dinner
Drinks
Closing
Party
Special
Evening

12. Content
Panels/Workshops/Channel Showcases
• Our 2015 conference programme focuses
on highlighting the factual programming
market’s stakes and
economical/financing models.
• Workshops aim at providing practical skills
and knowledge on coproduction,
distribution, legal aspects.
• Channel showcases are reserved to main
broadcasters or emerging stakeholders.

13. Pitch Sessions
4 Pitch Sessions
• Step 1 Call for projects
(mid-december to January 28th)
• Step 2 Selection committee
for 24 projects to be pitched
(February 8th)
• Step 3 Announcement
of the 24 pitched projects
(February 10th)
• Step 4 D-Day Pitch
7 min presentation & trailer + 8 min Q&A
Awards (in 2014)
• Best International Project:
2,500 USD in cash
• Best Chinese Project:
invitation to Sunny Side 2014 (travel, hotel &
accreditation for one person)
value 3,000 USD
• Best Asian Project:
invitation to Sunny Side 2014 (travel, hotel &
accreditation for one person)
value 3,000 USD
International Jury (in 2014)
• Axel Arnö, Commissioning Editor, SVT – Sweden
• Junko Ogawa, Head of Global Content Marketing, NHK – Japan
• Kate Hyejin Cho, International Relations, KBS – South Korea
• Wang Xinjian, Assistant Controller, CCTV10 – China

14. Market Services
Video Library
Buyers will have the opportunity to
consult prior to the event the
programmes registered to the online
video library.
During the 4-day market a physical
video library will be available to all
buyers on site (35-40 stations).

15. Market Services
One-to-one meetings
Daily private meeting sessions
are organized between:
• Producers &
Commissioners/distributors
• Distributors/Producers &
Buyers
Our online platform allows
participants to pre-book 20 min
meetings prior to the event.
Each company can pre-book
up to 4 meetings on online
platform.
450 one-to-one meetings
were held during the 2014 edition.

16. Market Services
Simultaneous
interpreters and
business translators
• Simultaneous translation
services are offered to all
participants in several
languages for all panels and
pitch sessions during the 4-
day market
• For other activities, business
translators (CHINESE /
ENGLISH) will be available to
facilitate meetings
ST Languages
• Chinese
• English
• Japanese
• Korean

17. Marketing options
Ads in catalogue
Opportunity to
screen finished
programmes to
Decision Makers &
Distributors during
the market.
Price TBD
Web ad
Participants’ Bag
INSERT
Banner in
Exhibition Hall
Market
Screenings

18. Conference Content & Awards
•Panel & Workshop
•Pitch Awards
Social & dining Events
• Breakfast, Lunch & Happy Hour
•Drinks Receptions
•Decision Makers’ Dinner
•Closing Party
Promotion and Advertising
•Event bag (1000)
•Badge Lanyard (1000)
•Catalogue bookmark (100
•Colour Ad – Catalogue Full Page
•Colour Ad – Catalogue Double Page
Sessions
& awards
Social
events
Promotion
Sponsoring Options

19. •JANUARY 28th 2015 Project submission for pitching
Stand booking
•FEBRUARY 6th 2015 All printed catalogue content
•MARCH 6th 2015 Register online
Deadlines